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Competitive priorities of IKEA
• Low cost strategy
• Product strategy
• Promotion strategy
• Market development strategy
Process for developing a new product
• Choose the new product
• Choose the manufacturer
• Design the product
• Efficient shipping
Additional features of IKEA
• Efficient shipping
• Flat packages
• Location advantage
• Space friendly products
• Environment friendly products
Important criteria for choosing site for IKEA store
• Large area for parking
• Population density
• Growth of the city
• Cost of renting the space or
• Building the building

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Competitive priorities of ikea

  • 1. Competitive priorities of IKEA • Low cost strategy • Product strategy • Promotion strategy • Market development strategy
  • 2. Process for developing a new product • Choose the new product • Choose the manufacturer • Design the product • Efficient shipping
  • 3. Additional features of IKEA • Efficient shipping • Flat packages • Location advantage • Space friendly products • Environment friendly products
  • 4. Important criteria for choosing site for IKEA store • Large area for parking • Population density • Growth of the city • Cost of renting the space or • Building the building