Competitive analysis of boAt includes vrio analysis and other tools to know competitive edge

1. Assignment 1
Competetive
analysis
submitted by:
Karan Nangyani
submitted to :
Dr. Meenal Sharma

2. Why
boAt?
Affordable products
Durable products
Fashionable products
Brand value

3. learning Objectives
to learn the usage of different
tools which help in identifying
competetive advantage
To increase efficiency

4. Vrio Analysis
Rare Imitable Organisation
Value
R I O
V
offering superior design
Brand value
understand customer's
needs
big distribution network
good financial resources
low cost of ptoduction
influencer marketing
term their users
"boAtheads" for
familiarity
good build quality with
low prices
good strategies
organised structure

5. Outcomes
End
understood the use of vrio
analysis for better
performance
learnt and understood about
the value of boAt
organisation
1.
2.