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Competitive 
Analysis  
--Remember The Milk-- 
By Catherine Zeng 
 
 
 
 
Figure 1: ​Remember The Milk Main Interface [2] 
Category:​ Task management; productivity 
Target Users:​ Busy people, goal-oriented 
people, organized people, group workers, 
multi-tasking workers.   
 
Sovereign Postures  
- Create To-Do Lists 
- Get Reminders through Notifications 
- Share Lists with Others 
- Organize Tasks 
- Smart Search and Save 
- Synchronize through Different 
Devices in Multiple Formats [1] 
 
Goals Fulfillment 
- Users have the ​autonomy​ to 
prioritize tasks and are given the 
options to arrange tasks using 
colorful lists, tags, and/or notes.  
- Users have the ​freedom​ to select 
notifications’ methods and the apps 
they want to integrate with.  
- Users have the ​ownership​ to search 
nearby tasks and save​ ​and 
personalize​ ​their favorite searches. 
They can also create personal 
dashboards to store information [2]. 
 
Motivation Enhancement 
- Users can share tasks to ​socially 
interact​ with family and friends or 
professionally connect​ with clients. 
- Users can ​postpone​ tasks and also 
being ​informed​ of the times a given 
task has been postponed, prompting 
future productivity [3]. 
- If upgraded, users can break down 
tasks into ​subtasks ​[4], setting 
specific goals in manageable steps. 
 
 
Interface Examples 
Figure 2​: Gmail Widget [4] 
 
 
 
 
Figure 3​: Dark Mode [4]. 
 
Figure 4​: iOS Siri Shortcut [4]. 
Figure 5​: Task Creation Page [5] 
 
 
Figure 6​: Sidebar Navigation [5] 
 
 
 
Benefits Summary 
- Clean interfaces with logical 
hierarchy and smooth interaction 
- A potential tool for building students’ 
self-direction and goal-achievement 
skills  
- High technological compatibility  
 
Drawbacks Analysis 
- Moderate learnability curve 
- Restricted free functions 
- Limited languages on web apps [4] 
 
Sources of Reference 
- [1] R. T. Milk, “​Remember The Milk,” 
App Store, 05-Nov-2008. [Online]. 
Available: 
https://apps.apple.com/at/app/reme
mber-the-milk/id293561396?l=en. 
[Accessed: 30-Oct-2019]. 
- [2] “Remember The Milk - Apps on 
Google Play,” Google. [Online]. 
Available: 
https://play.google.com/store/apps/d
etails?id=com.rememberthemilk.Mobi
leRTM&hl=en_US. [Accessed: 
30-Oct-2019]. 
- [3] “Remember the Milk,” Wikipedia, 
18-Aug-2019. [Online]. Available: 
https://en.wikipedia.org/wiki/Remem
ber_the_Milk. [Accessed: 
30-Oct-2019]. 
- [4] “Get more done with Pro!,” 
Remember The Milk - Upgrade to a 
Pro account. [Online]. Available: 
https://www.rememberthemilk.com/u
pgrade/. [Accessed: 30-Oct-2019]. 
- [5] “Remember The Milk v4.4.7 [Pro] 
APK Free Download,” OceanofAPK, 
03-Apr-2019. [Online]. Available: 
https://oceanofapk.com/remember-th
e-milk-v4-4-7-pro-apk-free-download/
. [Accessed: 30-Oct-2019]. 
 
 
 

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Competitive Analysis

  • 1. Competitive  Analysis   --Remember The Milk--  By Catherine Zeng          Figure 1: ​Remember The Milk Main Interface [2]  Category:​ Task management; productivity  Target Users:​ Busy people, goal-oriented  people, organized people, group workers,  multi-tasking workers.      Sovereign Postures   - Create To-Do Lists  - Get Reminders through Notifications  - Share Lists with Others  - Organize Tasks  - Smart Search and Save  - Synchronize through Different  Devices in Multiple Formats [1]    Goals Fulfillment  - Users have the ​autonomy​ to  prioritize tasks and are given the  options to arrange tasks using  colorful lists, tags, and/or notes.   - Users have the ​freedom​ to select  notifications’ methods and the apps  they want to integrate with.   - Users have the ​ownership​ to search  nearby tasks and save​ ​and  personalize​ ​their favorite searches.  They can also create personal  dashboards to store information [2].    Motivation Enhancement  - Users can share tasks to ​socially  interact​ with family and friends or  professionally connect​ with clients.  - Users can ​postpone​ tasks and also  being ​informed​ of the times a given  task has been postponed, prompting  future productivity [3].  - If upgraded, users can break down  tasks into ​subtasks ​[4], setting  specific goals in manageable steps.   
  • 2.   Interface Examples  Figure 2​: Gmail Widget [4]          Figure 3​: Dark Mode [4].    Figure 4​: iOS Siri Shortcut [4].  Figure 5​: Task Creation Page [5]      Figure 6​: Sidebar Navigation [5]     
  • 3.   Benefits Summary  - Clean interfaces with logical  hierarchy and smooth interaction  - A potential tool for building students’  self-direction and goal-achievement  skills   - High technological compatibility     Drawbacks Analysis  - Moderate learnability curve  - Restricted free functions  - Limited languages on web apps [4]    Sources of Reference  - [1] R. T. Milk, “​Remember The Milk,”  App Store, 05-Nov-2008. [Online].  Available:  https://apps.apple.com/at/app/reme mber-the-milk/id293561396?l=en.  [Accessed: 30-Oct-2019].  - [2] “Remember The Milk - Apps on  Google Play,” Google. [Online].  Available:  https://play.google.com/store/apps/d etails?id=com.rememberthemilk.Mobi leRTM&hl=en_US. [Accessed:  30-Oct-2019].  - [3] “Remember the Milk,” Wikipedia,  18-Aug-2019. [Online]. Available:  https://en.wikipedia.org/wiki/Remem ber_the_Milk. [Accessed:  30-Oct-2019].  - [4] “Get more done with Pro!,”  Remember The Milk - Upgrade to a  Pro account. [Online]. Available:  https://www.rememberthemilk.com/u pgrade/. [Accessed: 30-Oct-2019].  - [5] “Remember The Milk v4.4.7 [Pro]  APK Free Download,” OceanofAPK,  03-Apr-2019. [Online]. Available:  https://oceanofapk.com/remember-th e-milk-v4-4-7-pro-apk-free-download/ . [Accessed: 30-Oct-2019].