Social media is used by 22% of the world's population and various retailers are leveraging social media platforms like Facebook, Twitter, and Foursquare in their marketing strategies. Some examples given are Sephora allowing customers to post product reviews and comments directly to Facebook from stores, Guinness letting customers share that they are drinking a beer on Facebook, and Coin giving rewards like discounts to top Foursquare users or "Mayors" who check-in frequently at their stores. The future may see more integration of social media check-ins using technologies like RFID.
1) The document discusses various topics including immigration to Canada, backlinking strategies for SEO, memory usage of a program, ferry travel between Spanish islands, and an expensive arcade drinking and driving simulator.
2) It provides tips on writing backlinks to nofollow sites as well as follow sites to improve search engine ranking.
3) The document also mentions a $7,000 arcade machine that includes a 120-inch screen, theatre PC, steering wheel, and surround sound for simulating drinking and driving.
Matthew Yeomans - Communicating Sustainability at a Brand Level: A Close Look...Sustainable Brands
This document discusses how companies communicate their sustainability efforts and highlights opportunities for improvement. It finds that only 40% of major companies communicate sustainability and just a few brands dominate the conversation. While some companies effectively discuss issues like food, health and self-esteem, most are failing to communicate their sustainability work in a way that engages consumers. The document suggests companies should identify sustainability topics that matter most to consumers and discuss them in a genuine, story-driven way to drive real behavior change.
Key Digital THINGS WE DIDN'T SEE COMING BUT REALLY WISH WE DIDJames Whatley
The document discusses three key digital trends for 2016: 1) The rise of augmented reality (AR) and the success of Pokemon Go, which demonstrated AR's potential through its popularity and economic impact. 2) The rise of Instagram Stories, which copied Snapchat's ephemeral story format and appealed to brands. 3) The rise of chatbots, which use artificial intelligence to mimic conversations and transform how users interact with brands through more conversational experiences. The trends highlight new technologies and platforms that shaped digital marketing and consumer behavior in 2016.
Social media is used by 22% of the world's population and various retailers are leveraging social media platforms like Facebook, Twitter, and Foursquare in their marketing strategies. Some examples given are Sephora allowing customers to post product reviews and comments directly to Facebook from stores, Guinness letting customers share that they are drinking a beer on Facebook, and Coin giving rewards like discounts to top Foursquare users or "Mayors" who check-in frequently at their stores. The future may see more integration of social media check-ins using technologies like RFID.
1) The document discusses various topics including immigration to Canada, backlinking strategies for SEO, memory usage of a program, ferry travel between Spanish islands, and an expensive arcade drinking and driving simulator.
2) It provides tips on writing backlinks to nofollow sites as well as follow sites to improve search engine ranking.
3) The document also mentions a $7,000 arcade machine that includes a 120-inch screen, theatre PC, steering wheel, and surround sound for simulating drinking and driving.
Matthew Yeomans - Communicating Sustainability at a Brand Level: A Close Look...Sustainable Brands
This document discusses how companies communicate their sustainability efforts and highlights opportunities for improvement. It finds that only 40% of major companies communicate sustainability and just a few brands dominate the conversation. While some companies effectively discuss issues like food, health and self-esteem, most are failing to communicate their sustainability work in a way that engages consumers. The document suggests companies should identify sustainability topics that matter most to consumers and discuss them in a genuine, story-driven way to drive real behavior change.
Key Digital THINGS WE DIDN'T SEE COMING BUT REALLY WISH WE DIDJames Whatley
The document discusses three key digital trends for 2016: 1) The rise of augmented reality (AR) and the success of Pokemon Go, which demonstrated AR's potential through its popularity and economic impact. 2) The rise of Instagram Stories, which copied Snapchat's ephemeral story format and appealed to brands. 3) The rise of chatbots, which use artificial intelligence to mimic conversations and transform how users interact with brands through more conversational experiences. The trends highlight new technologies and platforms that shaped digital marketing and consumer behavior in 2016.
C3 2012 Zero Moment of Truth - Jordan RostConductor
This document discusses how consumers now research products online before purchasing through what is called the "Zero Moment of Truth". It notes that people now find reviews, prices and other information about products from many sources like social media, blogs and online reviews before deciding to buy. It recommends that companies find where consumers are researching their brand online, answer common questions, optimize their website for mobile searches, provide fast responses and use video to better reach consumers at the Zero Moment of Truth.
Viral video cinema vol.23:content is king in video marketingKantar Media CIC
This document analyzes several successful video marketing campaigns and ads. It summarizes the key reasons why audiences share videos, such as to gain reputation among friends and families by sharing interesting or useful information. It then provides brief summaries of 6 example viral video ads, including their themes and creative elements, such as a fireman saving a kitten video from GoPro that combines attractive elements. It concludes by mentioning the company has over 1000 videos collected on video platforms and encourages contacting them for more information.
Digiday Video: Videology: Current Capabilities and Future Promise of Cross-Sc...Digiday
Addressability is one of online video’s top value propositions. Marrying the emotional pull of video with the precise targeting capabilities of digital media sends brand metrics soaring. The new reality is that while viewers are watching video seamlessly across multiple devices, our ability to identify and address those cross-platform audiences is still limited. How do we bring this same level of addressability across devices such of smartphones, tablets and connected TV, or even to the emerging areas of digital OOH and linear broadcasting? In this presentation, Videology looks at the current capabilities and future promise of true 1:1 addressability wherever and whenever viewers watch.
Speaker: Mark McKee, SVP Global Marketing, Videology
Funphone booth a madrid4 innovation presentationANA CAMBA
The document describes how a company transformed the idea of starting a new payphone booth business from a "bad idea" into something more innovative. Originally, payphone booths were becoming obsolete as cellphone use increased. However, the company realized they could update the concept of the booths by adding features like free WiFi, photo and document printing, cellphone charging, and access to apps. The new "Funphone Booth" concept aims to provide a multi-purpose communications hub in public spaces, powered by solar energy and subsidized by advertisements.
Developed a prototype that allows publishers to dispatch ads to interested users currently in their region. Implemented a Flask webapp for user interaction supported by a Kafka/PostGIS based backend.
The document discusses the growth of mobile commerce and payments. It notes that mobile phones are ubiquitous, with people using their phones on average 40 times per day and keeping them within 3 feet. This changing consumer behavior is creating challenges and opportunities for merchants. The document then summarizes PayPal's vision and leadership in mobile payments, with its mobile payments volume projected to reach $10 billion this year. It provides several examples of PayPal's mobile payment solutions and integration with companies in different countries. In closing, it notes that PayPal has over 7 million accounts and 65,000 merchants accepting PayPal across more than 20 Central and Eastern European countries.
Building a Movement by Tristan Pollock at The Family ParisTristan Pollock
When thinking about growing your company you should think about how to create a lasting community dedicated to your cause. In this presentation I show you how.
Конференция "Телевидение как Бизнес" - это ежегодная встреча телевизионной индустрии. Ведущие телевизионные бренды, лучшие медиаспециалисты и выдающиеся медиаинвесторы в модерируемом потоке дискуссий говорят про актуальный контент, финансы, менеджмент и новейшие медиатехнологии – это однодневная концентрация медиабизнеса в одном месте. tvbusinessconference.com
Mercedes Mehling worked as an intern and part-time News Editor for YourOliveBranch.org from January to May 2012. She proved to be a tremendous asset by learning tasks quickly, performing her duties at a high level, and having a positive attitude. Her responsibilities included researching and posting news stories to the website, interviewing people for articles, and using various online tools. The letter writer recommends Mercedes without reservation and notes her strong work ethic and particular suitability as a News Editor.
This document is a catalog listing various women's clothing items on sale with descriptions and prices in Spanish. It includes over 100 items such as blouses, dresses, skirts, pants, tops, and more. For each item it provides the product code, item name in Spanish, color, sizes available, and sale price in dollars. The catalog showcases a range of women's summer clothing and accessories available at discounted prices.
L’objectiu d’aquesta sessió és iniciar-nos en el món de l’analítica web, amb conceptes bàsics i el coneixement d’eïnes gratuïtes (o gairebé) que ens permetran realitzar un informe d’anàlisi pel nostre mitjà de comunicació.
Egal ob logistisches Mammutvorhaben, kleines Investment oder das vermeintlich einfache Outsourcing von Prozessen: Unternehmen und deren Anforderungen an Standorte, Prozesse, Förderungen, Personal und Dienstleister sind sehr heterogen. Gerade bei derart wichtigen Fragestellungen sind Objektivität und Erfahrung der Berater das oberste Gebot.
Being relevant, essential, accountable and life changing are important qualities to strive for. These characteristics can help ensure one's work and actions have meaning and positively impact others. Accountability is key to creating real change and living up to one's potential for making a difference.
El documento presenta un plan de investigación dividido en 29 secciones que describen los aspectos fundamentales de un proyecto de investigación, incluyendo la justificación del tema, preguntas y variables clave, marco teórico, metodología, posibles soluciones, cronograma, presupuesto y conclusiones. El plan proporciona una guía detallada para llevar a cabo un estudio que aborde un problema específico, sus causas y una solución potencial.
Este documento discute varios retos relacionados con la evaluación de la innovación en salud y la generación de conocimiento en la era del big data. Primero, explora cómo los datos masivos pueden transformar los datos en información y apoyar a los proveedores, la investigación y el autocuidado. Luego, analiza los desafíos de la transparencia, la toma de decisiones con incertidumbres y la sostenibilidad de los sistemas de salud. Finalmente, examina nuevos diseños de ensayos clínicos, la importancia de medir resultados
Santanu Dutta successfully completed the Programming for Everybody (Python) course from the University of Michigan School of Information with distinction in September 2015. The course introduces students to the Python programming language and how it can be used for data analysis. This certificate is for the first graduating class of the Programming for Everybody online course.
C3 2012 Zero Moment of Truth - Jordan RostConductor
This document discusses how consumers now research products online before purchasing through what is called the "Zero Moment of Truth". It notes that people now find reviews, prices and other information about products from many sources like social media, blogs and online reviews before deciding to buy. It recommends that companies find where consumers are researching their brand online, answer common questions, optimize their website for mobile searches, provide fast responses and use video to better reach consumers at the Zero Moment of Truth.
Viral video cinema vol.23:content is king in video marketingKantar Media CIC
This document analyzes several successful video marketing campaigns and ads. It summarizes the key reasons why audiences share videos, such as to gain reputation among friends and families by sharing interesting or useful information. It then provides brief summaries of 6 example viral video ads, including their themes and creative elements, such as a fireman saving a kitten video from GoPro that combines attractive elements. It concludes by mentioning the company has over 1000 videos collected on video platforms and encourages contacting them for more information.
Digiday Video: Videology: Current Capabilities and Future Promise of Cross-Sc...Digiday
Addressability is one of online video’s top value propositions. Marrying the emotional pull of video with the precise targeting capabilities of digital media sends brand metrics soaring. The new reality is that while viewers are watching video seamlessly across multiple devices, our ability to identify and address those cross-platform audiences is still limited. How do we bring this same level of addressability across devices such of smartphones, tablets and connected TV, or even to the emerging areas of digital OOH and linear broadcasting? In this presentation, Videology looks at the current capabilities and future promise of true 1:1 addressability wherever and whenever viewers watch.
Speaker: Mark McKee, SVP Global Marketing, Videology
Funphone booth a madrid4 innovation presentationANA CAMBA
The document describes how a company transformed the idea of starting a new payphone booth business from a "bad idea" into something more innovative. Originally, payphone booths were becoming obsolete as cellphone use increased. However, the company realized they could update the concept of the booths by adding features like free WiFi, photo and document printing, cellphone charging, and access to apps. The new "Funphone Booth" concept aims to provide a multi-purpose communications hub in public spaces, powered by solar energy and subsidized by advertisements.
Developed a prototype that allows publishers to dispatch ads to interested users currently in their region. Implemented a Flask webapp for user interaction supported by a Kafka/PostGIS based backend.
The document discusses the growth of mobile commerce and payments. It notes that mobile phones are ubiquitous, with people using their phones on average 40 times per day and keeping them within 3 feet. This changing consumer behavior is creating challenges and opportunities for merchants. The document then summarizes PayPal's vision and leadership in mobile payments, with its mobile payments volume projected to reach $10 billion this year. It provides several examples of PayPal's mobile payment solutions and integration with companies in different countries. In closing, it notes that PayPal has over 7 million accounts and 65,000 merchants accepting PayPal across more than 20 Central and Eastern European countries.
Building a Movement by Tristan Pollock at The Family ParisTristan Pollock
When thinking about growing your company you should think about how to create a lasting community dedicated to your cause. In this presentation I show you how.
Конференция "Телевидение как Бизнес" - это ежегодная встреча телевизионной индустрии. Ведущие телевизионные бренды, лучшие медиаспециалисты и выдающиеся медиаинвесторы в модерируемом потоке дискуссий говорят про актуальный контент, финансы, менеджмент и новейшие медиатехнологии – это однодневная концентрация медиабизнеса в одном месте. tvbusinessconference.com
Mercedes Mehling worked as an intern and part-time News Editor for YourOliveBranch.org from January to May 2012. She proved to be a tremendous asset by learning tasks quickly, performing her duties at a high level, and having a positive attitude. Her responsibilities included researching and posting news stories to the website, interviewing people for articles, and using various online tools. The letter writer recommends Mercedes without reservation and notes her strong work ethic and particular suitability as a News Editor.
This document is a catalog listing various women's clothing items on sale with descriptions and prices in Spanish. It includes over 100 items such as blouses, dresses, skirts, pants, tops, and more. For each item it provides the product code, item name in Spanish, color, sizes available, and sale price in dollars. The catalog showcases a range of women's summer clothing and accessories available at discounted prices.
L’objectiu d’aquesta sessió és iniciar-nos en el món de l’analítica web, amb conceptes bàsics i el coneixement d’eïnes gratuïtes (o gairebé) que ens permetran realitzar un informe d’anàlisi pel nostre mitjà de comunicació.
Egal ob logistisches Mammutvorhaben, kleines Investment oder das vermeintlich einfache Outsourcing von Prozessen: Unternehmen und deren Anforderungen an Standorte, Prozesse, Förderungen, Personal und Dienstleister sind sehr heterogen. Gerade bei derart wichtigen Fragestellungen sind Objektivität und Erfahrung der Berater das oberste Gebot.
Being relevant, essential, accountable and life changing are important qualities to strive for. These characteristics can help ensure one's work and actions have meaning and positively impact others. Accountability is key to creating real change and living up to one's potential for making a difference.
El documento presenta un plan de investigación dividido en 29 secciones que describen los aspectos fundamentales de un proyecto de investigación, incluyendo la justificación del tema, preguntas y variables clave, marco teórico, metodología, posibles soluciones, cronograma, presupuesto y conclusiones. El plan proporciona una guía detallada para llevar a cabo un estudio que aborde un problema específico, sus causas y una solución potencial.
Este documento discute varios retos relacionados con la evaluación de la innovación en salud y la generación de conocimiento en la era del big data. Primero, explora cómo los datos masivos pueden transformar los datos en información y apoyar a los proveedores, la investigación y el autocuidado. Luego, analiza los desafíos de la transparencia, la toma de decisiones con incertidumbres y la sostenibilidad de los sistemas de salud. Finalmente, examina nuevos diseños de ensayos clínicos, la importancia de medir resultados
Santanu Dutta successfully completed the Programming for Everybody (Python) course from the University of Michigan School of Information with distinction in September 2015. The course introduces students to the Python programming language and how it can be used for data analysis. This certificate is for the first graduating class of the Programming for Everybody online course.
Este documento presenta los números enteros, incluyendo los positivos y negativos. Explica que los números enteros son los números naturales precedidos por los signos + y -. Muestra cómo representar y ordenar números enteros en una recta numérica, y define el valor absoluto de un número como la distancia desde cero sin considerar el signo.
The document discusses different types of clauses in English grammar: independent clauses, dependent clauses, adjective clauses, adverb clauses, and noun clauses. It provides examples and definitions of each clause type, and how they can be used to modify verbs, nouns, adjectives, and other elements in sentences. Key points covered include the use of relative pronouns in adjective clauses and question words to introduce noun clauses.
Rethink Mobile: Mobile Strategy for Product DesignersJonathan Stark
This document provides an overview of a talk on mobile strategy for product designers. The talk discusses how mobile is the most widely adopted technology ever, disrupting industries like entertainment, commerce, education and more through dematerialization. Mobile and the combination of connectivity, cloud computing and smartphones has transformed how people access information and services. Entire industries like newspapers have been disrupted by smaller mobile-focused companies targeting different parts of their business. The speaker argues that mobile disruption could also impact other industries like restaurants that have yet to fully embrace a mobile-first strategy.
With the annual hype fest known as the Consumer Electronics Show (CES) finishing up last week, now seems an instructive time to reflect on the hype cycle around technology and trends.
Many mistaken predictions all point to the imperfection and impermanence of the prediction business. For tech trends in particular, such as those being hatched last week at CES, it’s a perilous endeavor with few (if any) sure-fire winners and even fewer all-knowing prognosticators.
Calvin Carter discusses his observations from Mobile World Congress 2015, noting several key trends:
1. Security was a major focus, with many companies showcasing new security and malware protection features for both hardware and software platforms.
2. Video content was prominently featured, even within non-video apps, showing how important video has become for generating ad revenue.
3. Notifications continue to be a critical area of focus, with companies innovating in push notifications, messaging across channels, and analytics for tracking notification strategies.
4. Emerging technologies like augmented reality, virtual reality and beacons are still in early stages but showed promise, though widespread adoption may be a few years off.
Mobile Makeover Month: Ideation (for human beings)Reading Room
Wesley Hogg, Executive Creative Director at Reading Room discusses how good ideas are generated and highlights some examples about how basic human drives power great ideas.
This deck explains in human terms why Mobile Marketing is good for you. It also contains lots of useful bits that we hope will help you share and define that mysterious "big picture" for your boss. - Enjoy.
Applicabilty of Sun tzu principles in BusinessPrince Saini
Walmart avoided directly competing with strong retailers and instead focused on weaker local competitors. Similarly, Coca-Cola continually brings new products to market to deliver choice and convenience. Blackberry faced huge losses but was able to fight back through new leadership and a focus on security products. Microsoft has been able to influence the industry through acquisitions and dominance in the desktop operating system market. Air India has been losing money for years due to issues like pilot strikes, delays, and poor management after mergers.
Advertising in 2020, tom morton's ipa talk, 24 january 2011Tom Morton
1) The document discusses how the advertising industry will need to change and adapt to thrive in the future.
2) Key points that will shape the future industry include the rise of subscription-based content, the continued importance of social media, and new technologies that could improve lives or just be interruptive.
3) To succeed, the industry will need to build the new world alongside the old one, follow economic and audience trends, experiment and learn from results rather than make rigid plans.
This document summarizes recent digital trends and technologies. It discusses the rise of companies like Groupon and social apps like Foursquare. It also covers the success of the iPad and upcoming rivals. Emerging technologies like 4G networks and location-based services are predicted to further mobile adoption. The integration of communications through platforms like Facebook is also envisioned. The document stresses that the pace of digital change is rapid and consumers must embrace new technologies to stay connected in the future.
Payment Week - Andrew Barnes, Managing Director___WePayAndrew Barnes
The document discusses several topics related to mobile payments and commerce:
- HouseTab launches a new mobile app aimed at socializing bar and nightlife scenes by allowing groups to easily split payments via their phones.
- An interview covers trends in mobile analytics, location-based technologies like beacons, and the importance of responsive design for merchants. Video and app partnerships may be growing trends.
- The upcoming Mobile Shopping Conference in October will focus on attribution, location, and personalization for improving mobile commerce. Speakers will share lessons on analytics, in-store offers, and incentivizing customer location tracking.
This document provides an overview of the current state of mobile commerce. It discusses some common approaches to mobile sites, including forcing full desktop sites onto small screens (WAP approach), using a .mobi domain extension, and cramming entire desktop sites onto mobile. However, these approaches often create usability issues and long load times. The document argues that the best approach is to design dedicated mobile sites that are optimized for smartphones and mobile browsing rather than trying to port full desktop sites over. It also discusses issues like free shipping for mobile orders and whether shopping bots/portals will take off for mobile commerce.
The document discusses a mobile quiz with 6 questions worth 10 points each for a total of 60 points. It provides the questions and space for answers. The questions cover topics like a record-breaking tower in Tokyo, UPnP technology, a musician in a mobile quiz, and cartoons parodying phone software. There is a bonus of 10 points for getting all 6 questions correct.
The document provides a whirlwind tour of 30 different mobile payment products and solutions from around the world. It describes various approaches for making purchases from apps and websites, using mobile wallets in stores, paying via mobile bills, transferring money between individuals, and turning mobile devices into card readers for merchants. The solutions highlighted span online shopping, social media payments, biometrics, barcodes, near field communication technology, peer-to-peer transfers, and mobile point-of-sale devices.
Unbundling Banking & Innovation Partnerships by Daniel Hartwright v3Daniel Hartwright
A short presentation, with the speakers notes, on unbundling banking and innovation partnerships that I delivered in Johannesburg, South Africa in early July 2016.
All content reflects my personal opinions.
Echelon Ignite Thailand Keynote : The Mobile RoadAdrian Stewart
The document summarizes the career journey and lessons learned from a 19-year veteran of the mobile and digital industries. It traces his path from early IT supplier businesses in the 1990s to pioneering companies in mobile content, games, marketing and more across several countries. Key takeaways include the risks of overexpansion, importance of adapting to external factors, and the value of learning from failures to guide the next steps. The closing section outlines his new startup focused on a cloud loyalty service and mobile wallet to enable rewards programs and digital payments.
Social and Location: The Consumer Perspective - Social Media Club AtlantaDavid Berkowitz
How are people really using location-based social media? Find out what’s trending, what’s essential, and what’s overhyped. Learn what works today and how these shifts in consumer behavior provide clues as to how location will matter even more in the years ahead.
Gettysburg Address Essay. The Battle of Gettysburg Changed Everything - Free ...Noel Brooks
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Today, the word "innovation" is often overused to describe a number of lackluster things and has really become meaningless in a lot of senses. However, we were really floored when we heard that Cannes was hosting its first ever "Innovation Conference" during the 2015 Cannes Lions festival in France. We sent the Labstore team to check out the conference first-hand, and brought back 5 key takeaways we believe represent innovation, framed through the lens of retail. From robots in the retail space, to the rise of RFID technology, we saw some, what we'd call, innovative showcases.
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