14. BATTLE OF THE BRANDS
175
140
105
70
35
0
Using FB Not Using FB
ABF ABInBev Coca-Cola Danone Diageo General Mills J&J Kimberly-Clark Mars Mondelez Nestle PepsiCo P&G Unilever
22. SO HOW WILL YOU CONVINCE CONSUMERS?
living dying
Health
Children
Food
Home
Neighbors
Parents
harvest
Sunshine
safety Rain
security
fun
laughing
pets
wildlife
WHAT WILL YOU TALK ABOUT?
We’re an information company that helps clients understand the issues, the risks, the innovation and the storytelling that makes good sustainability communication and marketing.
All these companies talk a great game and all make a decent effort to communicate sustainability at a corporate level. But how many consumers actively check out a corporate website? Consumer interaction lives with the brands
On corporate sites. But how many people visit them?
It has to be through the brands and the stuff they buy, right?
That’s not exactly true as the research we’ve done suggests
Let’s focus on the positives….
all the best campaigns make us value and care about things that matter to us as real people.