Sunshine was founded in 1999 by Muhammad Arshad to trade local commodities like fruits. It quickly established a reputation for quality and satisfying customers, becoming a dominant local trading company. A few years later, Sunshine expanded internationally while maintaining its focus on quality. Exports of fruits and vegetables grew rapidly, reaching over 1000 tons traded in the first year. Sunshine's products now dominate markets in the Middle East, Central Asia, Eastern Europe, Asia (excluding China), and Europe, and it has become a benchmark internationally known for its strong brand and quality standards.