ONE Lightning Corporation is a Filipino-owned multi-level marketing company established in 2014 that sells beauty, skin care, food supplement, and healthy beverage products through a unique distribution system offering business opportunities and rewards to distributors. The company has experienced rapid growth, creating millions of dollars for distributors. ONE Lightning Corporation aims to be the leading distributor of quality products and services through innovation and an exceptional compensation plan.
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After studying the theoretical concepts of a topic, understanding its practical implications and applications is the next step in the learning process. This Project of Marketing Management Part is last. For this report, I tried to find out about the Marketing Strategy of marketing of the reputed brand of the world, namely Fair & Lovely.
An insight into Fair and Lovely's advertising mix. The slides consist mostly of bullet points. The actual presentation included many videos and verbal explanations, therefore forgive me for the lack of detail. The videos can be found at the following link:-
http://fairandlovely.in/our_history/default.aspx
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a detailed presentation on face care, skin care and cosmeceuticals. also includes type of face care, famous brands in India, in the world, total market, distribution channel, online marketing of cometics and future of face care.
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This assignment report analyses the market issues for the Brand Product – Fair and Lovely Max Fairness using different Marketing Tools and Techniques. It also suggests a Marketing Plan and a Marketing Strategy for F&L Max Fairness.
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How Content Strategy can get you a date - Defuse Dublin 2012Cory-Ann Joseph
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One Lightning business presentation
1.
2. ONE Lightning Corporation (OLC) was founded in Aug. 16, 2014 by four bright and idealistic
young men who were all successful and have made a mark in the Networking Industry.
In less than 5 months of its operation, more than 10 millionaires have been created by our
company and over 20 distributors became first-time car achievers.
Our company achieved phenomenal growth other Network companies could only dream of.
never before achieved by any other start-up Multi-Level-Marketing company in the Philippines.
Our goal of becoming a key player in a very competitive industry is slowly but surely being
realized thanks to our loyal and committed distributors who are continuously sharing the
company's unique and powerful business concept.
We are a force to reckon with and our presence can no longer be denied.
This is us...We are ONE!
3. One Lightning is a Filipino-owned corporation established in the year 2014 in
Ortigas, Pasig City, Philippines engaged in th Marketing of Beauty, Skin, and
Personal care products, Food Supplemets, & healthy beverages through a unique
And powerful distribution method designed to provide exceptional income
Opportunity to its distributors for both local and international market. It was
Registered with the securities and Exchange Commission with company registration
No CS201414980 and Bureau of internal Revenue OCN3RC0000667398.
4. To be the industry leader in the distribution of top-quality products and services
offering exceptional opportunities that deliver superior earnings, recognition, and
rewards for every distributor to reach their highest growth potential and achieve
financial independence in an easier and most effective way.
Core Values
To dominate the industry by offering top quality products and services in an
efficient and innovative way and by utilizing technology and creativity ushering a
new standard of global distribution that will be the first of its kind in the industry.
Our values serve as our roadmap for our actions and how we plan to show what we
have to the world.
Passion – Pure heart and soul.
Accountability – Responsibility in everything we do.
Commitment – To excel and be the best.
Leadership – The courage to create a brighter tomorrow.
Integrity – Be honest and real.
Quality – Only the best products and services.
5.
6. • The use of cosmetics dates back to the Stone Age as evidenced by the
special ointment made of red ochre and sycamore juice used by the earliest
humans in Africa for scars and burns. In ancient Greece and Egypt, beeswax,
castor oil, olive oil and rosewater were applied to soothe the skin and to
address the issue of wrinkles. To prevent bad breath, the ancient Africans
chewed on herbs, frankincense and licorice sticks, ingredients that are still
used in today's toothpastes and mouthwash.
• Because it is part of human nature to always strive for perfection and find new
ways to improve one's physical appearance, cosmetics played an important
role in ancient civilization in the same way it still does today. Cosmetics helps
in enhancing the way we look and in the way we care for our bodies to feel
better.
• These days beauty products are in great demand and will always be sought
after as they continue to improve and heighten the beauty of a person to a
maximum level.