Sunkist Growers is a not-for-profit marketing cooperative owned and operated by citrus growers in California and Arizona. It markets and sells fresh citrus fruits and processed fruit products worldwide on behalf of its member farmers. The cooperative has over 120 years of history and reflects the values of family farming, traditional growing practices, environmental stewardship, and innovation. It faces issues like poor competitive strategies and increasing competition from new entrants in the citrus market. Potential solutions involve conducting research to address crop diseases, improving storage facilities, and matching varieties to climate conditions.