Company analysis is a process carried out by investors to evaluate securities and collect information about a company's profile, products, services, and profitability. It considers the company's history and aims to derive an understanding of its strengths, risks, intrinsic value, and whether its stock should be purchased based on comparing intrinsic and market value. Key parts of company analysis include evaluating the company's competitive strategies within its industry and analyzing its basic financial statements like the balance sheet, income statement, and cash flow statement as well as financial ratios such as EPS, P/E ratio, and debt-to-equity ratio. Company analysis is important for investors considering investing in a particular company.