60 million people in the United States do
not know how to use the Internet.
This number surpasses 5 billion people
We know this sounds impossible,
but it’s true.
TRAIL is an online education company
dedicated to bringing people
their ﬁrst experience with the Internet.
Online learning has become a revolution,
but one that has left many learners
behind. MOOC’s allow Internet users to
have transformative educational
We asked ourselves:
“Why is the same type of experience not
available for someone new to the Web?”
Our goal was to build a platform that
was well-designed and easy-to-use.
Build a platform for those who need to
master URL before they get to HTML.
Organizations out in the community
have told TRAIL that they have plenty of
would-be contributors to the sharing
economy, but they don’t know how to
use the Internet.
Even with jobs in industries like dry
cleaning, companies like LaundryLocker
are dependent on the mastery of digital
literacy skills by their employees.
We have been working for 20
months on JobScout Beta,
starting in California. The site is
currently 39 lessons with four
Our experience with JobScout in
two languages and for Android
and iOS has been that users
want more lessons and
resources on other life skills
areas, like health and ﬁnance.
What We Have Tested:
We built a backend system for
organizations that were using
JobScout, COMPASS, to allow
them to track their users
This information has already
been critical for meeting people
at their point of need and
enhancing service delivery in the
COMPASS: TRAIL’s Data
Vision: First Stop on the Internet
First time site users are
greeted by a video
explaining how the site
Users will go
to one site,
Users are then
encouraged to login &
create an account
First Stop on the Internet
Users will be asked a
series of simple
questions to craft their
Do they want to learn
about using the
Finding a job?
Points of Government Service
Social Services Oﬃces
for Primary Education
How We Reach People
Markets who are currently
not served or underserved
by the consumer web.
Boomers need to ﬁll a skills gap to
stay in the workforce or re-enter
and connect with friends & family.
The Latino Market is dramatically
growing and has an increasing
number of Spanish speakers in the
US. A sizable unbanked
Millennials are encountering these
life choices for the ﬁrst time,
whether ﬁnding a job or managing
Business Model SaaS
Subscription access to
TRAIL’s COMPASS Data
starting at $50/month
Subscription access to
provide digital literacy
learning certiﬁcation to
users, starting at
White label solutions for
organizations, starting at
Custom lesson content for
organizations at a
Over 300,000 organizations in the US alone with these needs, such as libraries, workforce
development centers, schools, prisons and other community institutions.
Getting our users to sign
up for a platform during or
directly after the
completion of a lesson.
Lead Generation &
Getting companies to
sponsor lesson content
teaching people how to
use their service.
Strategically placed ads as
products and services
become relevant to users.
Our eyeballs are ﬁrst time
Companies like Uber, Lyft
and TaskRabbit can use
these newly trained
Internet users as new
drivers and TaskRabbits.
Watts Martin Paul Lucci
The California State Library was
the ﬁrst partner and primary
funder for TRAIL’s JobScout and
TRAIL’s JobScout was a ﬁnalist
in Mozilla and the MacArthur
Foundation’s Digital Media &
Learning Competition in 2012.
TRAIL was one of 30 competing
ﬁnalists in TechCrunch Disrupt’s
Startup Battleﬁeld in 2013.
TRAIL’s HealthScout is currently
a ﬁnalist in the Knight News
Challenge for Health.
Success to Date
Game Plan Where We’re Going
Building Launch Monetize
2 months 2 months 5 months 2 months
Contact Christina Gagnier | CEO