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Using Online Communities to Connect
Today's Students Across the Lifecycle
7Summits
Visit our website at 7SummitsInc.com
James Davidson
7Summits, VP Community
James.davidson@7summitsinc.com
Introduction
James Davidson
7Summits, VP Community
james@7summitsinc.com
@7summitsinc
7SUMMITS
7SUMMITS 3
7Summits creates online community
experiences that transform businesses
and enhance people’s lives.
170+
Communities and
Websites
Design
Awards24
SINCE 2009
Winner of Forrester
Groundswell Award
Winner of Salesforce Partner
Innovation Award for Community
Cloud
7SUMMITS AT A GLANCE
7SUMMITS
7SUMMITS
4
7SUMMITS AT A GLANCE
Innovation powered by communities, brought to life by 7Summits.
Pre-built solutions means
less time building, more time
engaging your audiences.
Great out-of-the-box, but
tailored where you need it.
We’re here to be your guide.
Community Templates / Components /
Accelerators
Advisory & Consulting
User Experience & Design
Migrations & Integrations
Custom Development
CUSTOMER SUCCESSPRODUCTS SERVICES
Community strategy, need help measuring
ROI, training your team, or managing your
community, our social sherpas are here to help.
Customer Success Platform
Todays Focus
COMMUNITY
CLOUD
Sales
Servic
e
Marketing
Community Analytics Apps
Sales
Service
Marketing
CommunityApps
Analytics
Community Opportunity
James Davidson
7Summits, VP Community
james@7summitsinc.com
@7summitsinc
The Biggest Shift in a Generation
• Digital natives 3
• Social media is their default state 1
• Rely on user-generated content to
make life decisions 1
• They absorb and manage
information differently than other
generations 1
• Universities that create their own
open communities have a much
greater degree of credibility 2
Sources: 1Bazaarvoice. 2 Onlinecolleges.net 3 Ad Age
Digital Trends and Insights in Higher Education
A typical prospective student now
receives 12-18 emails from 2-4
year public/ private institutions. 1
CRM is a top priority for 4-year
public/private schools1
75-90% of 2-4 year institutions
spend less than 25k annually on
their institutions website1
4-year universities are
experiencing very high attrition —
up to 50% in some cases. 2
Higher Ed IT is seeking to
consolidate platforms (Intranet,
websites, portals, etc). 2
Classroom delivery models are
shifting to incorporate more
online/digital
Use of accurate data to drive
alumni outreach strategies is one of
the biggest needs to improving
Alumni Relations 3
Alumni Relations frequently find
themselves without the support,
resources or staff needed to perform
effectively 4
Recruitment / Admissions Student Success / Faculty Alumni / Advancement Mgt.
Sources: Noel Levitz 1 ACT 2 Hartford 3 Council for Aid to Education 4
7SUMMITS7SUMMITS
9
KEY CONCEPT: TRANSFORMING
TRADITIONAL PRACTICES Aggregated, Personalized Experience
Unified, Device Agnostic
(System of Engagement)
Unified Authentication
Islands of Interaction
Email
Newsletters
Forms
SitesHelp Desk
Files /
Knowledge
• Integrations
• Multiple Log-ins
• Redundant (or siloed) Information
Comms
Employee
Services
Peer to
Peer
Analytics &
Insights
Directory /
Profiles
Internal
Departments
Profile /
Reputation
Innovation
(Ideas)
System of Record and Systems of Insight
Seeing ALL interactions, across MULTIPLE channels, all in one place
Community Op: Creating Unified Digital Experiences
Our Perspective: The Student Lifecycle
Salesforce
Community
Opportunity
Snapchat LinkedIn
Prospective Student Qualified Prospect Accepted Student Enrolled Student Graduate Alumni
Personally Social Professionally SocialAcademically Social
Student lifecycle continuum
11Confidential
Salesforce
Community
Opportunity
LinkedIn
Student lifecycle continuum
Prospective Student Qualified Prospect Accepted Student Enrolled Student Graduate Alumni
Personally Social Professionally SocialAcademically Social
Students and Faculty
• Improve student retention
• Improve grades and satisfaction
• Streamlined student onboarding
• Reduced support costs (self-serve)
• Facilitate student / faculty collaboration
• Enable virtual study groups / peer support
• Crowdsource research and ideas
• Improved graduation rates
Alumni
• Reduce marketing costs
• Improve alumni directory accuracy
• Re-engage lapsed alumni
• Increased donations
• Drive engagement and participation
• Support professional networking
• Facilitate student mentoring
• Capture student success stories
Leveraging Communities to Drive Measureable Value
Snapchat
Admissions
• Increase referrals
• Reduce traditional media spend
• Increase qualified students
• Enhance reputation / perception
• Streamline admissions processes
• Increase enrollment (fill seats)
• Reduce application processing time
• Increase students starts
12Confidential
Salesforce Community Cloud
7Summits “Connect” Solutions
Admissions Connect Student Connect Alumni Connect
Comprehensive Approach: Modules across Student lifecycle continuum
7Summits Solution Approach: Pre-built, targeted, configurable
Community Demo
James Davidson
7Summits, VP Community
james@7summitsinc.com
@7summitsinc
7SUMMITS7SUMMITS 14
Innovation powered by communities, brought to life by 7Summits.
Pre-built solutions means less time building,
more time engaging your audiences.
Great out-of-the-box, but tailored
where you need it.
We’re here to be your guide.
7SUMMITS7SUMMITS 1
5
Leading Enterprise Cloud Platform
For Higher Education
SALESFORCE.ORG + 7SUMMITS
Leading Salesforce Communities
Services Partner
+
Innovation powered by communities, brought to life by 7Summits.
Thank you
Want to learn more?
Visit 7SummitsInc.com

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Using Online Communities to Connect Students Across the Lifecycle

  • 1. Using Online Communities to Connect Today's Students Across the Lifecycle 7Summits Visit our website at 7SummitsInc.com James Davidson 7Summits, VP Community James.davidson@7summitsinc.com
  • 2. Introduction James Davidson 7Summits, VP Community james@7summitsinc.com @7summitsinc
  • 3. 7SUMMITS 7SUMMITS 3 7Summits creates online community experiences that transform businesses and enhance people’s lives. 170+ Communities and Websites Design Awards24 SINCE 2009 Winner of Forrester Groundswell Award Winner of Salesforce Partner Innovation Award for Community Cloud 7SUMMITS AT A GLANCE
  • 4. 7SUMMITS 7SUMMITS 4 7SUMMITS AT A GLANCE Innovation powered by communities, brought to life by 7Summits. Pre-built solutions means less time building, more time engaging your audiences. Great out-of-the-box, but tailored where you need it. We’re here to be your guide. Community Templates / Components / Accelerators Advisory & Consulting User Experience & Design Migrations & Integrations Custom Development CUSTOMER SUCCESSPRODUCTS SERVICES Community strategy, need help measuring ROI, training your team, or managing your community, our social sherpas are here to help.
  • 5. Customer Success Platform Todays Focus COMMUNITY CLOUD Sales Servic e Marketing Community Analytics Apps Sales Service Marketing CommunityApps Analytics
  • 6. Community Opportunity James Davidson 7Summits, VP Community james@7summitsinc.com @7summitsinc
  • 7. The Biggest Shift in a Generation • Digital natives 3 • Social media is their default state 1 • Rely on user-generated content to make life decisions 1 • They absorb and manage information differently than other generations 1 • Universities that create their own open communities have a much greater degree of credibility 2 Sources: 1Bazaarvoice. 2 Onlinecolleges.net 3 Ad Age
  • 8. Digital Trends and Insights in Higher Education A typical prospective student now receives 12-18 emails from 2-4 year public/ private institutions. 1 CRM is a top priority for 4-year public/private schools1 75-90% of 2-4 year institutions spend less than 25k annually on their institutions website1 4-year universities are experiencing very high attrition — up to 50% in some cases. 2 Higher Ed IT is seeking to consolidate platforms (Intranet, websites, portals, etc). 2 Classroom delivery models are shifting to incorporate more online/digital Use of accurate data to drive alumni outreach strategies is one of the biggest needs to improving Alumni Relations 3 Alumni Relations frequently find themselves without the support, resources or staff needed to perform effectively 4 Recruitment / Admissions Student Success / Faculty Alumni / Advancement Mgt. Sources: Noel Levitz 1 ACT 2 Hartford 3 Council for Aid to Education 4
  • 9. 7SUMMITS7SUMMITS 9 KEY CONCEPT: TRANSFORMING TRADITIONAL PRACTICES Aggregated, Personalized Experience Unified, Device Agnostic (System of Engagement) Unified Authentication Islands of Interaction Email Newsletters Forms SitesHelp Desk Files / Knowledge • Integrations • Multiple Log-ins • Redundant (or siloed) Information Comms Employee Services Peer to Peer Analytics & Insights Directory / Profiles Internal Departments Profile / Reputation Innovation (Ideas) System of Record and Systems of Insight Seeing ALL interactions, across MULTIPLE channels, all in one place Community Op: Creating Unified Digital Experiences
  • 10. Our Perspective: The Student Lifecycle Salesforce Community Opportunity Snapchat LinkedIn Prospective Student Qualified Prospect Accepted Student Enrolled Student Graduate Alumni Personally Social Professionally SocialAcademically Social Student lifecycle continuum
  • 11. 11Confidential Salesforce Community Opportunity LinkedIn Student lifecycle continuum Prospective Student Qualified Prospect Accepted Student Enrolled Student Graduate Alumni Personally Social Professionally SocialAcademically Social Students and Faculty • Improve student retention • Improve grades and satisfaction • Streamlined student onboarding • Reduced support costs (self-serve) • Facilitate student / faculty collaboration • Enable virtual study groups / peer support • Crowdsource research and ideas • Improved graduation rates Alumni • Reduce marketing costs • Improve alumni directory accuracy • Re-engage lapsed alumni • Increased donations • Drive engagement and participation • Support professional networking • Facilitate student mentoring • Capture student success stories Leveraging Communities to Drive Measureable Value Snapchat Admissions • Increase referrals • Reduce traditional media spend • Increase qualified students • Enhance reputation / perception • Streamline admissions processes • Increase enrollment (fill seats) • Reduce application processing time • Increase students starts
  • 12. 12Confidential Salesforce Community Cloud 7Summits “Connect” Solutions Admissions Connect Student Connect Alumni Connect Comprehensive Approach: Modules across Student lifecycle continuum 7Summits Solution Approach: Pre-built, targeted, configurable
  • 13. Community Demo James Davidson 7Summits, VP Community james@7summitsinc.com @7summitsinc
  • 14. 7SUMMITS7SUMMITS 14 Innovation powered by communities, brought to life by 7Summits. Pre-built solutions means less time building, more time engaging your audiences. Great out-of-the-box, but tailored where you need it. We’re here to be your guide.
  • 15. 7SUMMITS7SUMMITS 1 5 Leading Enterprise Cloud Platform For Higher Education SALESFORCE.ORG + 7SUMMITS Leading Salesforce Communities Services Partner + Innovation powered by communities, brought to life by 7Summits.
  • 16. Thank you Want to learn more? Visit 7SummitsInc.com