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SMILE London - 23 September
The document appears to be from a Social Media Week event focused on using internal social media. It includes polls showing growing adoption rates of internal social media over time. It also includes summaries of presentations on various topics like the benefits of internal social networks, employee engagement through social media, and social media measurement. Case studies were also presented from organizations like Unilever on how they use social media internally for collaboration and knowledge sharing.
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SMILE London - 23 September
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- 2. Oct 2012 Yes 72% Thinking about it 17% No 11% Areyou currently using internal social media? #smwSMILE #smwLDN #socialmediaweek
- 3. March 2013 Yes 75% Thinking about it 16% No 9% Areyou currently using internal social media? #smwSMILE #smwLDN #socialmediaweek
- 4. Sept 2013 Yes 87% Thinking about it 8% No 5% Areyou currently using internal social media? #smwSMILE #smwLDN #socialmediaweek
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- 6. Morning SMILE 9:45 Social:What’s in a name World Class case studies UniCredit Business Integrated Solutions Wells Fargo Unilever Coffee Break & exhibition Rachel Miller, allthingsic Paolo Cederle Kelli Carlson-Jagerma Kate Slater 10:00 11:15 #smwSMILE #smwLDN #socialmediaweek
- 7. Morning SMILE 11:45 Yournetwork is your net worth World Class case studies European Commission WiSP Lunch Interactive sessions Norman Jardine Julie Guegan Celine Schillinger 12:15 13:00 #smwSMILE #smwLDN #socialmediaweek
- 8. Afternoon SMILE 14:00 TheResponsive Organisation Yammer City of London Collaboration socialcast Knowledge Management PwC’s Spark Tea RavDhaliwal& Nina Pattinson Christine Brown Martin Blackmore Joan Bodensteiner Simon Levene Phil Mennie 14:40 15:10 15:30 #smwSMILE #smwLDN #socialmediaweek
- 9. Afternoon SMILE 16:00 SociallyMeasured Newsweaver Kred IBM Socially Mobile Beem Close Andrew O’Shaughnessy Andrew Grill Marie Wallace Phil Munday Lee Lomax 16:30 17:00 #smwSMILE #smwLDN #socialmediaweek
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- 11. Let’s get social ChrisElmitt crystalinteractive
- 12. Rachel Miller @AllthingsIC #smwSMILE#smwLDN #socialmediaweek
- 13. What’s in aname? • Collaboration is the most popular term to describe social media inside organisations • Knowledge sharing is the main reason for introducing it @AllthingsIC #smwSMILE #smwLDN #socialmediaweek
- 18. What’s in aname? • Less than half have linked their social and business strategies • Internal and external social media aligned in only a quarter @AllthingsIC #smwSMILE #smwLDN #socialmediaweek
- 23. Switch to crystalinteractive
- 24. Q3 Do youthink you are getting effective results from using social media in your organisation? • Yes, all the time • Yes, most of the time • Yes, some of the time • No, we have barely scratched the surface • No, not at all
- 26. Silvia Cambié Lead SocialMedia Consultant
- 27. Kate Slater Social MediaManager @kate_slater @unilever
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- 30. Sustainable Living Lab Unilever’s2nd Sustainable Living Lab brought together employees with experts from businesses, governments, NGOs and academia to discuss insights, promote best practice, develop ideas and help develop solutions on how we can all reduce our environmental impact in the home: Laundry, Showering, Waste Disposal 550 people 80countries 29employees or guest ‘labbers’ 6 topics across 2 discussion rooms : ‘People’ & ‘Systems’
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- 39. BIG MOMENT EVALUATION Q22013 PEOPLE IN 80 COUNTRIES PARTICIPATED INTERNALLY & EXTERNALLY 39,668 EMPLOYEE ACTIONS AS A RESULT OF THE CAMPAIGN 38 MCOs PARTICIPATED INTERNALLY & EXTERNALLY 503 SITES PARTICIPATING OVER160 EVENTS TOOK PLACE ACROSS THE WORLD INTERNALLY & EXTERNALLY OVER 600 ARTICLES WERE POSTED IN EXTERNAL & INTERNAL MEDIA CHANNELS OVER 8,000 KOFS REACHED 79% OF ALL EMPLOYEES SAY THEY HAVE NOW SPOKEN TO FRIENDS AND FAMILY ABOUT OUR SUSTAINABILITY PLANS, UP FROM 63% IN 2012 83% OF ALL EMPLOYEES SAID THEY HAD LEARNT MORE ABOUT SUSTAINABILITY AS A RESULT OF THIS CAMPAIGN 20+ brands featured
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- 41. Leadership Communications OnlineCommunities Polices and practices Future of Intranets Social Networking Employee engagement Content and News The Qualification Conundrum Collaborative Technologies Social Media and HR Adoption Social Media & Face to Face #SMILEnet
- 42. Norman Jardine Head ofCommunication Unit DG HR European Commission Julie Guegan Communications Expert DG HR European Commission @gueg1
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- 53. Celine Schillinger Director, Stakeholder Community, SanofiPasteur @celineschill
- 55. |56 Women in sanofipasteur – March 21, 2011 Working Lunch @celineschill
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- 57. Sanofi Pasteur –Merial – Genzyme Déjeuner réseau &et visite du site MerialLPA, 6 avril 2012
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- 60. RavDhaliwal Director of CustomerSuccess Yammer EMEA Nina Pattinson Customer Success Manager Yammer EMEA @ravsterd, @ninajanemonique
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- 64. Christine Brown Head ofInternal Communications The City of London Corporation @dropdeaddigital
- 69. Martin Blackmore Sales Director vmware JoanBodensteiner Marketing Director socialcast @socialcast
- 73. Simon Levene Global KnowledgeChannels Leader Phil Mennie Risk Assurance PwC @PhilMennie
- 77. Andrew O’Shaughnessy CEO Newsweaver Andrew Grill CEO Kred MarieWallace Analytics Strategist IBM Social Business Social Measurement @AndrewGrill @Newsweaver_IC @Marie_Wallace
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- 83. Across the organisationmetrics
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- 91. What next? Next SMILELondon 17th March 2014 yammer.com/simplysmile #smwSMILE Avonmouth House
Editor's Notes
- #2 Video endsmix to walk in slideMarc onstageFade walk-in
- #3 So who is here today?
- #4 So who is here today?
- #5 So who is here today?
- #6 So who is here today?
- #11 Twitter feedIntroduce simply team
- #12 Marc introduces ChrisChris on handheld mikeChris demonstrates the technology and takes them through all the features.Then a question----- Meeting Notes (21/09/2013 11:16) -----Switch feeds
- #13 ----- Meeting Notes (21/09/2013 11:16) -----Interview between Marc and Rachel
- #24 Chris facilitates Q&APlease note we have deleted Q2
- #25 We are not running this question
- #27 Switch back to ppt
- #28 Lapel mike 2Silvia introduces Paolo Cederle
- #41 Scale and tangible action
- #42 Holding slide as Silvia and Kate leave stage
- #43 Neville Hobson: Leadership CommunicationsBenjamin Ellis: Online CommunitiesRachel Miller: Polices and practicesLukeMepham: Future of IntranetsEzriCarlebach: Social NetworkingSean Trainor: Employee engagementWedge Black: Online Content and NewsKevin Ruck: The Qualification ConundrumChris Elmitt: Collaborative TechnologiesSobiaAslam: Social Media and HRDana Leeson: AdoptionMatt O’Neill: Social Media & Face to Face
- #55 OnnoHektor is Vice President for EMEA at Newsgator Technologies.Hektor is a software guy. He believes software has changed the world and will continue to do. That is why he dedicates his time to, what he calls "the next big thing", Enterprise 2.0 and Healthcare 2.0.
- #56 Hi Celine, you started your career as a communicator but then you left – why was that?Celine answers as appropriateTell me how WiSP was born?Celine answers as appropriateWhat are the objectives behind WiSP?Celine answers as appropriateWhy do you think it has been so successful?Celine answers as appropriate What concrete changes have happened as a result of the network?Celine answers as appropriate Has it led to activities beyond Sanofi Pasteur?Celine answers as appropriate And you have had a fair amount of recognition?Celine answers as appropriate What advice would you give to someone starting this kind of viral communityCeline answers as appropriate Why did you create Weneedsocial.com and how is it going? Celine answers as appropriate
- #63 RavDhaliwal and Nina Pattinson You talk about the Responsive Organisation. In fact you support this website, responsiveorg.com What is a Responsive Organisation? Previous organizational strategies were designed for job functions that were mostly routine and static. Hierarchical systems of command and control allowed senior leadership to drive efficiency and predictability but at the expense of adaptability, free information flow, and rapid response. As the flow of information increases, leading companies are gaining competitive advantages by restructuring for greater adaptability and iteration speed. Summary companies are moving from:hierarchies to networkscontrol to empowermenttraditional relationships with customers & partners to community led relationships
- #64 Can you give us some examples? Zara (create cross-functional teams to develop garments in 15 days to meet fast pace of change in fashion)Red Robin (develop menus via yammer with staff (including their feedback from customers), save time and money and engage employees)Westfield (community of all retailers in a shopping mall connect via external network to solve issues at their location)
- #65 You are called Director of Customer Success. How do you actually interface with customers?To help customers with this shift, yammer operates as a network (yammer customer network) and customer success managers help customers on their social journey (can talk in more detail on both of this).
- #66 Q1. Tell us about your background – where did you work before? Q2. Why did you join the City of London – and what does it do? Q3. What was it like when you arrived? Q4. How did you start? Q5. What did you find?Q6. Why did you use Yammer? Q7. How long has it been up?Q8. What have the benefits been? Q9. What are the barriers? Q10.. Do you allow non-work groups?Q11. Future?
- #69 Q1. Tell us about your background – where did you work before? Q2. Why did you join the City of London – and what does it do? Q3. What was it like when you arrived? Q4. How did you start? Q5. What did you find?Q6. Why did you use Yammer? Q7. How long has it been up?Q8. What have the benefits been? Q9. What are the barriers? Q10.. Do you allow non-work groups?Q11. Future?
- #71 You are part of vmware, which is a vast IT company. They sold the email company Zimbra recently. How committed is vmware to socialcast?Answer as appropriate What is the strategy for socialcastAnswer as appropriateWork very closely with clients. Know them all by nameCustomer Council We had Philips and SAS Institute here at the last SMILE. What is special about socialcast that attracts themAnswer as appropriate Humana, the healthcare insurance provider is one of your customers. They are combining internal with external. How is that working?Answer as appropriate Can you give us an example of how your customers are integrating internal with external tools?Answer as appropriate about customer tech support You work with 3M – how are they using socialcast to help their R&D effort? Answer as appropriate about customer tech support One of the features of socialcast is that it works on premise behind the firewall as well as the cloud. Is there still a demand not to use the cloud. Answer as appropriate
- #74 Joan and Martin and Silvia leave the stage
- #75 Q1. Simon if I can start with you first. You have worked for many years in Knowledge Management at PwC – putting in systems and encouraging behaviours. When you took on the job of helping to develop and promote Spark what was the big difference between putting together this kind of Jive network and what you were doing before?Simon answers as appropriateQ2. Adoption has been very fast. You started with 30,000 licences and soon grew to 100,000. Where are you at now in terms of percentage of active users and why has Spark proved so popular?Simon answers as appropriateQ3. We have spoken earlier to day about ESNs being magnifiers of the way organisations behave. They magnify the good and the bad. How did you ensure that Spark magnified the good things about the PwC culture?Simon answers as appropriateQ4. I’m interested in the technical decisions you made when you set up Spark. You make a distinction between ‘Friending’ and ‘Following’. Explain that.Simon answers as appropriateQ5. One of the impressive things about the roll out of Spark are your 1,500 advocates. Phil – you are one of them. Can you tell me how and why you got involved with Spark as an advocate?Phil answers as appropriateQ6. Phil – you work in Risk Assurance and you are now actually offering advice to your clients about how to manage the risks related to a social enterprise network. Can you tell us how you went about this when launching Spark at PwC?Phil answers as appropriateQ7. So how would you launch a social enterprise platform that is compliant with an organisation’s legal needs without strangling its adoption?Phil answers as appropriateWe then take questions from the floor.
- #80 What does Newsweaver do? Andrew answers as appropriate What kind of detail can your measurement of top-down emails provide? Andrew answers as appropriateShow example of a dashboard So you can see where the message is not getting through? Andrew answers as appropriate And presumably you can use it to show where a campaign is successful? Andrew answers as appropriate So do you think large companies are looking for hard data from IC – just as they do from sales, or operations or marketing… Andrew answers as appropriate
- #86 What is Kred? Andrew answers as appropriate How is it different from Klout? Andrew answers as appropriate And it works on mobile as well as through our desktop? Andrew answers as appropriate How is what Kred does useful to internal communicators? Andrew answers as appropriateShow: How do you influence your own Kred score? Andrew answers as appropriateShow Andrew’s Kred score You talk about the social CEO. What does one of those look like? Andrew answers as appropriate But what if we don’t want a digital footprint but prefer to keep our activities private. Is this not a bit Big Brother? Andrew answers as appropriate
- #89 Marie Wallace works in the Collaboration Solutions Division of IBM as Analytics Strategist, working on an integrated analytics strategy that spans IBM’s broad range of social business and smarter workforce solutions; Kenexa, WebSphere Portal, IBM Connections, and Lotus Notes & Domino. So Marie, your role is to help set the strategy. Why is IBM doing social measurement and what are your objectives? Marie answers as appropriate So it’s not so much about social – i.e. how I’m measured as an individual in the network; it’s about the network itself. How can social analytics actually make someone more effective in the business? Marie answers as appropriate Is this not rather complex and expensive to implement? Marie answers as appropriate Is there a role for Internal Communications in exploiting all this big data? Marie answers as appropriate
- #90 So why did you guys set up Beem – what problem were you setting to solve? Answer as appropriate How did you meet up – what are your backgrounds? Answer as appropriate So take us through the features starting with the wheelie thing Answer as appropriate What is “Gesture Sentiment’? Answer as appropriate How do you keep content fresh? Answer as appropriate What about data security – doesn’t this stuff frighten the CIO? Answer as appropriate How are the trials going? Answer as appropriate What else have you got under development? Answer as appropriate
- #93 Where to go for more information