Key Lime Interactive Mood Meter: A Real-Time Satisfaction Meter
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Modern Day Attitudinal Tracking: How to Use a Mood Meter to Get Real-Time Moments of Truth During Think-Aloud Protocol
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Key Lime Interactive Mood Meter: A Real-Time Satisfaction Meter
- 1. SLIDE 1 of 34 #KLIevents @KEYLIMEINTERACT Mood Meter A Real-Time Satisfaction Meter #KLIevents @KEYLIMEINTERACT
- 2. SLIDE 2 of 34 #KLIevents @KEYLIMEINTERACT ANIA RODRIGUEZ CEO & FOUNDER JONATHAN KNOPF SENIOR RESEARCHER RICK DAMASO RESEARCH SPECIALIST THE PRESENTERS
- 3. SLIDE 3 of 34 #KLIevents @KEYLIMEINTERACT A Quick Story…
- 4. SLIDE 4 of 34 #KLIevents @KEYLIMEINTERACT TIME FOR A LITTLE EXPERIMENT!
- 5. SLIDE 5 of 34 #KLIevents @KEYLIMEINTERACT WE ARE GOING TO SHOW YOU SOME IMAGES 71 4 AFTER EACH IMAGE, RATE YOUR EXPERIENCE ON A SCALE OF 1-7
- 6. SLIDE 6 of 34 #KLIevents @KEYLIMEINTERACT Ready?
- 7. SLIDE 7 of 34 #KLIevents @KEYLIMEINTERACT
- 8. SLIDE 8 of 34 #KLIevents @KEYLIMEINTERACT
- 9. SLIDE 9 of 34 #KLIevents @KEYLIMEINTERACT
- 10. SLIDE 10 of 34 #KLIevents @KEYLIMEINTERACT
- 11. SLIDE 11 of 34 #KLIevents @KEYLIMEINTERACT
- 12. SLIDE 12 of 34 #KLIevents @KEYLIMEINTERACT
- 13. SLIDE 13 of 34 #KLIevents @KEYLIMEINTERACT
- 14. SLIDE 14 of 34 #KLIevents @KEYLIMEINTERACT
- 15. SLIDE 15 of 34 #KLIevents @KEYLIMEINTERACT On a scale of 1-7, How would you rate the experience? 71 4
- 16. SLIDE 16 of 34 #KLIevents @KEYLIMEINTERACT 8 PRIMARY EMOTIONS
- 17. SLIDE 17 of 34 #KLIevents @KEYLIMEINTERACT CHANGES IN EMOTION OCCUR THROUGHOUT A TASK. HOW DO WE MEASURE THOSE CHANGES?
- 18. SLIDE 18 of 34 #KLIevents @KEYLIMEINTERACT WHAT WE HOPE FOR…
- 19. SLIDE 19 of 34 #KLIevents @KEYLIMEINTERACT WHAT WE GET…
- 20. SLIDE 20 of 34 #KLIevents @KEYLIMEINTERACT POSITIVES AND NEGATIVES Concurrent Think Aloud Protocol (CTAP) • Thoughts are fresh in memory • Ties emotions to an action • Can be intrusive • Requires user articulation • Difficult to quantify • Uninterrupted • Better task time accuracy • Memory decay • Fabrication • Misses in-task emotional changes Retrospective Think Aloud Protocol (RTAP)
- 21. SLIDE 21 of 34 #KLIevents @KEYLIMEINTERACT THE CHALLENGE • Simple • Minimally intrusive, captures non-verbal • Quick quantification for large N • Not repetitive • Easily shareable • Affordable
- 22. SLIDE 22 of 34 #KLIevents @KEYLIMEINTERACT TACTICAL REQUIREMENTS • Positive or Negative input • Tallies the overall Mood in real-time • Audible and visual cue for auto-tagging • Software solution • Easy to view ‘Mood Swings’
- 23. SLIDE 23 of 34 #KLIevents @KEYLIMEINTERACT MOOD METER METHOD (PATENT PENDING) ✔ Allows for a Positive or Negative input ✔ Tallies the Mood in real-time ✔ Gives a rewarding audio and visual cue ✔ Software solution ✔ Easy to review results ✔ Affordable ✔ ✔ ✔
- 24. SLIDE 24 of 34 #KLIevents @KEYLIMEINTERACT CASE STUDY - SMARTPHONES • Find clues why someone would return the device within the first 14 days of purchase. • Examine the following: – Packaging – Marketing – Instructions – Hardware – Software
- 25. SLIDE 25 of 34 #KLIevents @KEYLIMEINTERACT Research Strategy • In lab: Out of Box Experience (OOBE) • At home: 30 Day Mobile Ethnography
- 26. SLIDE 26 of 34 #KLIevents @KEYLIMEINTERACT OOBE • In Depth Interviews (IDIs) • Mood Meter • User Performance Metrics (UPMs) • A/B Comparisons • System Usability Scale (SUS)
- 27. SLIDE 27 of 34 #KLIevents @KEYLIMEINTERACT MOOD METER METHOD (PATENT PENDING) • Click if something validates your purchase • Click if something makes you more inclined to return it
- 28. SLIDE 28 of 34 #KLIevents @KEYLIMEINTERACT MOOD METER - ASSUMPTIONS Participants will assume: • Recently purchased the device • Receiving the package at home • Can press +/- more than once *Starting point is 10. Not this…
- 29. SLIDE 29 of 34 #KLIevents @KEYLIMEINTERACT MOOD METER OBSERVATIONS • Mood Swing (ΔMu) • Mood Swing Severity (+ΔMu / -ΔMu) • Recovery Time (ΔT) • Mood Swing Impact (ΔMu1+ΔMu2+ΔMu3)
- 30. SLIDE 30 of 34 #KLIevents @KEYLIMEINTERACT IDENTIFYING MOOD SWINGS IN-TASK 6 8 10 12 14 16 18 Starting Point Action 1 Action 2 Action 3 Action 4 Action 5 Action 6 Action 7 Action 8 MOODSCORE IN-TASK ACTIONS User Type 1 User Type 2 User Type 3 Average Recovery Time
- 31. SLIDE 31 of 34 #KLIevents @KEYLIMEINTERACT IDENTIFYING NEGATIVE MOOD SWINGS ΔM1 ΔM2 ΔM3 ΔM4 ΔM5 ΔM6 ΔM7 ΔM8 Persona 1 1.90 -0.12 2.22 -2.10 -0.35 -3.21 4.30 1.03 Persona 2 3.00 0.00 0.44 -0.78 -1.07 -3.16 1.68 2.60 Persona 3 5.67 -3.00 2.33 -5.57 -0.43 1.80 1.20 3.17 Low Severity: 0 < ΔM < -2.00 High Severity: ΔM <= -2.00
- 32. SLIDE 32 of 34 #KLIevents @KEYLIMEINTERACT MOOD SWING IMPACT Persona 1 Persona 2 Persona 3 Impact Score ΔM4 -2.10 -0.78 -5.57 -8.45 ΔM6 -3.21 -3.16 1.80 -4.57 ΔM2 -0.12 0.00 -3.00 -3.12 ΔM5 -0.35 -1.07 -0.43 -1.85 ΔM3 2.22 0.44 2.33 5.00 ΔM8 1.03 2.60 3.17 6.80 ΔM7 4.30 1.68 1.20 7.18 ΔM1 1.90 3.00 5.67 10.57
- 33. SLIDE 33 of 34 #KLIevents @KEYLIMEINTERACT CHALLENGES & ALTERNATIVES • Still requires the user to change focus away from the task. • Requires a smartphone • Alternative methods used to minimize interruption: – Eyetracking – Brainwave – Facial recognition
- 34. SLIDE 34 of 34 #KLIevents @KEYLIMEINTERACT
- 35. SLIDE 35 of 34 #KLIevents @KEYLIMEINTERACT QUESTIONS & ANSWERS
- 36. SLIDE 36 of 34 #KLIevents @KEYLIMEINTERACT THANK YOU!
Editor's Notes
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