Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Smart Tourism Destinations
Dimitrios Buhalis and Aditya Amaranggana
eTourism Lab
Bournemouth University
United Kingdom

EN...
Agenda
• Introduction
• Theoretical
Background
– Internet of Things
– Smart City
Characteristics
– Tourism Destination

• ...
Introduction
• Rapid increase of urban
population worldwide
• ICT make cities more
accessible and enjoyable for
both resid...
Theoretical Background

ENTER 2014 Research Track

Slide Number 4
Internet of Things
Firstly coined by Kevin Ashton (MIT) in 1999
The idea behind the IoT is to
generate automatic real-time...
•

IBM defined Smart City as a city that
make their system instrumented,
interconnected and intelligent

•

Smart Cities h...
Smart City
Wheel
By Boyd Cohen (2012)

ENTER 2014 Research Track

Slide Number 7
By Buhalis (2000)
ENTER 2014 Research Track

Slide Number 8
Smart Tourism Destinations take advantage of…

ENTER 2014 Research Track

Slide Number 9
3 Vital Forms of ICT
for Smart Tourism Destinations

The ultimate aims are to enhance tourism experience, improve the
effe...
Tourism Applications
in Smart Tourism Destinations
No.

Tourism Apps

Utility Function

Destination
Components

Smart Tour...
ENTER 2014 Research Track

Slide Number 12
ENTER 2014 Research Track

Slide Number 13
Smart Tourism Destinations Impact
No.

Stakeholders

Characteristics of Outcome

1.

Tourism
Organisations

2.

Government...
Smart Tourism Destinations
Framework
Open Data
Movement

Living Lab
Methodology

ENTER 2014 Research Track

Public-Private...
Challenges
• Not politically
neutral
• Little room for the
technologically
illiterate and the
poor
• Privacy intrusion

EN...
Conclusion
The priorities of Smart Tourism
Destinations construction are
1.To enhance tourists’ experience
2.To provide mo...
ENTER 2014 Research Track

Slide Number 18
Upcoming SlideShare
Loading in …5
×

Smart Tourism Destinations

2,734 views

Published on

Published in: Lifestyle, Technology
  • Be the first to comment

Smart Tourism Destinations

  1. 1. Smart Tourism Destinations Dimitrios Buhalis and Aditya Amaranggana eTourism Lab Bournemouth University United Kingdom ENTER 2014 Research Track Slide Number 1
  2. 2. Agenda • Introduction • Theoretical Background – Internet of Things – Smart City Characteristics – Tourism Destination • Smart Tourism Destinations • Conclusion ENTER 2014 Research Track Slide Number 2
  3. 3. Introduction • Rapid increase of urban population worldwide • ICT make cities more accessible and enjoyable for both residents and visitors • The development of Smart City could also encourage the formation of Smart Tourism Destinations Research Objective: Identifying opportunities and challenges as well as conceptualising a framework 2014 Research Track toward Smart Tourism Destinations. ENTER Slide Number 3
  4. 4. Theoretical Background ENTER 2014 Research Track Slide Number 4
  5. 5. Internet of Things Firstly coined by Kevin Ashton (MIT) in 1999 The idea behind the IoT is to generate automatic real-time interactions among real world object that connect to the Internet which consequently also reduce the gap between real world and digital realm (Erb, 2011). ENTER 2014 Research Track Slide Number 5
  6. 6. • IBM defined Smart City as a city that make their system instrumented, interconnected and intelligent • Smart Cities have the ability to give intelligent response to various kinds of needs that happen within the same time interval. • Citizen involvement in the co-creation process of products or services. ENTER 2014 Research Track Slide Number 6
  7. 7. Smart City Wheel By Boyd Cohen (2012) ENTER 2014 Research Track Slide Number 7
  8. 8. By Buhalis (2000) ENTER 2014 Research Track Slide Number 8
  9. 9. Smart Tourism Destinations take advantage of… ENTER 2014 Research Track Slide Number 9
  10. 10. 3 Vital Forms of ICT for Smart Tourism Destinations The ultimate aims are to enhance tourism experience, improve the effectiveness of resource management, maximising both destination competitiveness and demonstrate sustainability. ENTER 2014 Research Track Slide Number 10
  11. 11. Tourism Applications in Smart Tourism Destinations No. Tourism Apps Utility Function Destination Components Smart Tourism Destinations Dimensions 1. Augmented reality Interpretation Attractions Smart People, Smart Mobility 2. Vehicle tracking Planning Accessibility Smart Living, Smart Mobility 3. Hotel energy predictor Sustainability Amenities Smart Environment 4. Multi-languages travel guide app which also offers available packages Guidance Available Packages Smart People, Smart Mobility 5. NFC tags and QR codes to access information about nearby points of interest Proximity Marketing Activities Smart Mobility 6. Tourist Complaints Management System Feedback Ancillaries Smart Living ENTER 2014 Research Track Slide Number 11
  12. 12. ENTER 2014 Research Track Slide Number 12
  13. 13. ENTER 2014 Research Track Slide Number 13
  14. 14. Smart Tourism Destinations Impact No. Stakeholders Characteristics of Outcome 1. Tourism Organisations 2. Governments - Coordinates information and makes it easily accessible for users to access real-time information - Engage with local communities, tourists and government in cocreating tourism experience - Organisational agility, speed decision making and responsive to customers’ needs based on just-in-time insights - Precision targeting and personalised service - Regulate data privacy - Establish Public-Private Partnership 3. Local Residents/ Local Communities 4. Tourists 5. Environment - Constantly connected Sufficiently creative and empowered Technology savvy Citizen Journalism - Well-connected and well-informed - Active critics and buzz marketers - Demand highly personalised service - Innovation ecosystem ENTER 2014 Research Track - Sensor networks throughout the environment Slide Number 14
  15. 15. Smart Tourism Destinations Framework Open Data Movement Living Lab Methodology ENTER 2014 Research Track Public-Private Partnership Slide Number 15
  16. 16. Challenges • Not politically neutral • Little room for the technologically illiterate and the poor • Privacy intrusion ENTER 2014 Research Track Slide Number 16
  17. 17. Conclusion The priorities of Smart Tourism Destinations construction are 1.To enhance tourists’ experience 2.To provide more intelligent information platform 3.To facilitate efficient allocation of tourism resources; and 4.To integrates tourism suppliers at both micro and macro level aiming to ensure benefit is well distributed to local society. ENTER 2014 Research Track Slide Number 17
  18. 18. ENTER 2014 Research Track Slide Number 18

×