The Pet People business plan proposes a product called "Communikanine", a clip-on radio device that allows dog owners to record and replay voice commands to their dogs. The business will be a partnership between three individuals with complementary skills. Market research found that most potential customers would purchase the product from specialty pet shops or supermarkets. The plan outlines costs, pricing, promotional strategies including advertisements on buses and sponsoring animal welfare groups, and financial expectations over one and five years.

1. The Pet People Business Plan