Communications & Community
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The document discusses how social media and mobile technology are converging to create "mocial" platforms. It outlines that 80% of people own cellphones, with 30% owning smartphones, and that people increasingly use their phones to access social media like Facebook and share photos. The document then discusses how to be successful with social media by knowing your personal brand, listening, engaging with others, sharing valuable information, and staying true to your brand. It provides examples of using hashtags, organizing in-person meetups promoted on Twitter, and moderated Twitter chats around specific topics.
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Communications & Community
- 1. Communications & community Canadian Red Cross: People, Purpose & Passion Judith Samuels Director of Marketing, The Fairmont Royal York
- 2. Allow me to introduce you to… Pair up (with someone you don’t know) Q&A Introduce
- 3. Contents Social media Mobile Success Examples Summary
- 7. The big 3
- 8. SOCIAL + MOBILE = MOCIAL
- 9. Mocial 80% + own a cellphone 30%+ smartphone 90%+ access Internet via their phones 50%+ use Internet to learn & communicate 80%+ send 2200+ SMS/month 90%+ use their phones to access Facebook share photos write blog posts
- 11. SUCCESS
- 12. Allow me to introduce you to…
- 13. Wisdom listens… knowledge speaks. Jimi Hendrix
- 14. Personal brand? A personal brand is the set of expectations, memories, stories & relationships that trigger a person’s decision to choose: To hire you To work with you To support you/not impede you To date you
- 15. Steps to success in social media Know your (personal) brand LISTEN Engage Share Stay true to your brand
- 16. What are people looking for? Course schedule Prices Quick tips Community events Fundraiser Volunteer opportunities
- 17. How do people want to hear about it? Authenticity Community Relevance Value Understanding Helpful
- 18. EXAMPLES
- 19. The conversation
- 21. Hashtag A way to tag, archive and track Used before a word, or series of words – no spaces Often get enough traction to trend #firstaid, #watersafety
- 22. The event
- 24. Organized face-to-face meet-up at a local restaurant, club or elsewhere. Promoted only via twitter and though open to the public, mostly attended by twitter followers. The tweet up
- 26. Usually a 1-hour, topic-specific, twitter conversation. Often moderated and meant to share: best practices, practical tips and open a dialogue. The twitter chat
- 28. WRAP UP
- 29. Summary Social Media is a philosophy: listen, engage & share Know your brand & your message Share your expertise Provide value
- 30. Q&A Judith Samuels jsamuels@live.ca t: @chieflemonhead www.slideshare.net/chieflemonhead www.thelemontwist.wordpress.com Judith Samuels Director of Marketing The Fairmont Royal York
Editor's Notes
- Good afternoon… how was lunch?Thanks so much for having me; I always enjoy coming to Canadian Red Cross events and sharing information on social media.So – just to give you a quick introduction on who I am and why I’m here… (INTRO)Before we start, for me, it’s important to note that social media isn’t just about being on Twitter or Facebook – it’s about a philosophy. People WANT to be social. People want access to information whenever and wherever. People want to be a part of the community. It’s human nature – people want to be connected.Let’s do a little icebreaker(click)
- So, let’s get you guys to pair up with someone you either don’t know, or don’t know well… (don’t cheat)Next, you’ll want to do a little Q&A – get to know this person. You’re looking for:NameWhat they doA couple of fun factsWhen the exercise is over, everyone will introduce someone else.When you are being introduced, I want you to pay close attention to what is being said about you, without interjecting… just listen. (Take 5-10min to wrap up exercise)(Click)
- OK – make sure to make a mental note of the introductions (who you introduced & how you were introduced)During the remainder of the session, we’ll chat through some definitions and examples; some ways that you can use social media to promote what you do: your pool, your programs, your lessons – and also to share the important prevention messages.Let’s make this interactive so at any point that you have a question, feel free to ask away!READ CONTENT TOPICS(Click)
- Now, some of you may have already seen some of these stats – if not this video (or the previous one in the series). From a perspective of understanding and appreciating the value of social media, I think it’s important to be reminded of the scope of these stats.PLAYAnd social gets bigger and takes on more scope as well…(Click)
- To make matters more complicated, if we wanted to reach the world, we could have our choice of a variety of social platforms…(Click)
- Thank goodness, when we focus on North America, on Canada and on Ontario, we can stick to the main 3(click)
- Facebook: the friend network; work colleagues have been “promoted” to friendship status since the growth of Facebook! Work is like family.LinkedIn: the online, always accessible CRMTwitter: new search engine; quick reviewsFor the purpose of reaching the community here in Ontario, with respect to business to consumer, you can focus on Twitter & Facebook. If, on the other hand, you are looking to reach businesses, Linkedin can (and should) be brought into the mix.What’s also important is to note that there’s more to the social landscape than just the social platforms – but also how and where they are used!(Click)
- Stand up if you have a mobile phone…If you’ve ever sent a text message via a mobile phone, stay standing… (make comment)OK, if your phone is a smartphone (Blackberry, iPhone, Android) – stay standing… (all others sit down)If you’ve ever used your smartphone to access a social media platform (Facebook, Twitter, blog, foursquare, Linkedin) – stay standingCount – what percentage of the room is “mocial”? (20 = 100%; 15 = 75%; 10 = 50%; 5 = 25%)OK – everyone have a seat… Mocial is what we are really experiencing. The fact that social platforms can easily be accessed by smartphones is what is completely changing the way we MUST communicate.(click)
- Some interesting facts to demonstrate the power of mocial…Does anything here surprise you?Stats show that there will be more active mobile phones then people in the world by 2014!(click)
- Here are some more stats to demonstrate the value of smartphones, social platforms and work!Play movie(click)
- Now, how can you be successful within social and mobile networks?(Click)
- OK – so, remember our initial icebreaker?I need a couple of volunteers to answer a simple question… anyone? (Pick 2-3 people)Now, do you recall how you were introduced? What was said?Now, is there anything else you wish would have been said? Or anything you wish wasn’t said? Anything you would absolutely want people to know about you?What does this tell you?(click)
- The first step to success in social media – any social interaction, really – is to listen:Why are people there?What do they know about you?More importantly, what do they THINK about you?Then, you share answers, knowledge, expertise, and your “personal brand”(Click)
- How many of you have heard the term “personal brand”?The fact is, everyone’s personal brand plays a small role in the larger brand – of the branch, of the program, of the Canadian Red Cross.A personal brand is not easy to sum up – but at the end of the day, this definition paints a broad picture. This is not a personal brand workshop, but if you’re interested, I’m distributing an older (but still very relevant article) by Tom Peters. And I encourage everyone to look into this. The personal branding coaching is relevant for people, small businesses and large groups. It’s also important to know, online, that the more your brand is developed and talked about, the higher you (your business) will rank in search engines.DISTRIBUTE TOM PETERS FASTCO ARTICLEIf you’d like to discuss later, we can, and I’ll also share my contact info at the end of the presentation.(Click)
- It is honestly this simple…If you know yourself, your brand, your messages…Then, listen CAREFULLY to what is being said out there: about you, your topic, about your competition, and about communityThen, start slowly to engage… be relevant, answer questions, and…Start sharing your knowledge, start sharing your expertise. We’re not talking about giving away the farm (some people are afraid that sharing information freely will stop them from having a business, but on the contrary, if you share your expertise than when it is needed, people will seek you out!And, most importantly, stay true to your brand.Think about politicians who sway based on popularity so you never really know where you stand… Don’t be that guy!(Click)
- Thinking about your communities, what do you think they want to hear from you?(5min – flipcharts)Click through(Click)
- Anytime people get information from you – either via phone, your website or your social presence, they are looking for your information to be communicated in these ways.
- The following are just a few examples of how people have used social media in meaningful ways for their communities.
- Conversation: sharing information (broadcasting), but also engaging & through dialogue and demonstration.
- You might have noticed some hashtags in the previous conversation & might have heard the term.A hashtag is simply a means to categorize what you are talking about it – your topic.Using your hashtag verbiage, you can find what other people are saying about a topic and determine if you want to participate in the conversation.
- You can also use Facebook to create an event.This will help you promote whatever event you want to discuss, as well as track attendees.What is great about this too is that when you create a public event (simply by clicking “create an event” from the top left hand menu of your facebook page), when people accept to attend your event, all their connections will see this as well… additional promotion!
- A tweet up is a meet up… pulled from the people who follow you, or others on twitter. Again, it’s essentially like creating an event on facebook; however, a tweet up has a promotional component to it. Most tweet-ups are “free” or only have a nominal fee attached to it. The Canadian Red Cross has tested CPR tweet ups, allowing people to get trained in basic CPR for free. But you can create a tweet up to share injury prevention messages; perhaps create one for parents in your neighbourhood or community enabling them, during the event, to sign up for courses.
- Twitter chats are 1-hr dialogues in which, if you create the chat, you lead/moderate the conversation. This is an opportunity to share the injury prevention message and showcase your expertise in the topic. Perhaps you can host a twitter chat talking about the “needs” for a first aid kit for people who want to go camping, versus those who choose boating as their summer activity of choice.
- Share my experience:Community fundraisersClassesTweet upsFirst aid kit tips
- Thank you