Social Butterflies: The Strong Wings of Social FundraisingJessica Earl
Would you like to convert online followers into donors? Do you wish your Facebook fans would do more than just "like" your posts? Online giving is on the rise as donors begin to trust the digital space, so it’s time to learn what content will make your audience step up and contribute. This presentation offers tools and tips to convert social media followers into donors, including embracing the crowdfunding and peer-to-peer fundraising scene.
Bonner Curriculum: Volunteer Recruitment for a Non-Profit Organization: Part ...Bonner Foundation
This presentation is part of the Volunteer Recruitment for a Non-Profit Organization: Part 2 – Outreach Strategies training, available from the Bonner Foundation on bonnernetwork.pbworks.com.
A common problem that exists within the civic engagement framework of most college campuses is that the same individuals accomplish a majority of the service work over time. This workshop is the second session of a three-part training that aims to give strategies and develop service leaders’ ability to recruit volunteers for local non-profit organizations. This second session focuses on analyzing the resources and connections that students have in a web of influence and developing a recruitment plan to fulfill the volunteer needs of the non-profit organization as determined in the previous session.
Social Butterflies: The Strong Wings of Social FundraisingJessica Earl
Would you like to convert online followers into donors? Do you wish your Facebook fans would do more than just "like" your posts? Online giving is on the rise as donors begin to trust the digital space, so it’s time to learn what content will make your audience step up and contribute. This presentation offers tools and tips to convert social media followers into donors, including embracing the crowdfunding and peer-to-peer fundraising scene.
Bonner Curriculum: Volunteer Recruitment for a Non-Profit Organization: Part ...Bonner Foundation
This presentation is part of the Volunteer Recruitment for a Non-Profit Organization: Part 2 – Outreach Strategies training, available from the Bonner Foundation on bonnernetwork.pbworks.com.
A common problem that exists within the civic engagement framework of most college campuses is that the same individuals accomplish a majority of the service work over time. This workshop is the second session of a three-part training that aims to give strategies and develop service leaders’ ability to recruit volunteers for local non-profit organizations. This second session focuses on analyzing the resources and connections that students have in a web of influence and developing a recruitment plan to fulfill the volunteer needs of the non-profit organization as determined in the previous session.
Trevor Clark, CFRE will share his expertise in developing Major Gift programs
and building relationships that support success. With over twenty years experience in the non-profit sector, Trevor Clark is a fundraising leader with advanced qualifications and successful leadership experience in organizations of national and international scope. Trevor is currently the Regional Director of Development for the Alzheimer Societies of Niagara, Brant, Haldimand Norfolk and Hamilton Halton.
The Gift of 8 Movement empowers people to encourage friends, family, colleagues and individuals to register their consent to become organ and tissue donors.
How nonprofits win with word of mouth marketing Darren Barefoot
If you only engage in ordinary outreach activities – petition asks, email marketing and Google AdWord buys – you won't get noticed in a busy landscape where every nonprofit is vying for attention and support. Why? When everyone does the same thing, no one organization shines.
Truly remarkable organizations get their marketing done for them – for free – by their most excited, committed, passionate and devoted fans. They earn it by providing exceptional member experiences, by being unique, bold and creative. Word-of-mouth isn't just about one-off gimmicks or "viral" campaigns. It's an overall approach to movement building based on a new online reality where everyday people have become the most powerful marketing department on the planet.
In this session, we'll discuss how nonprofits and charities are creating remarkable online campaigns based on the theory and philosophy of movement marketing. You'll learn from experienced practitioners how to augment limited budgets with creativity and technology that will help your nonprofit get talked about.
This presentation will present the steps to effective volunteer recruitment. Tips and techniques will be provided for each step including how to craft an effective messages and tips to consider when writing an online posting.
We all know that stories about individuals are the most effective way to get donors to respond to fundraising appeals. In fact, it is really quite unusual to receive appeals these days that don't include a story of a particular person whose life was affected by a charity's work. But it’s not enough to just tell a story. We must tell a story that connects with our audience and leave a lasting impression that impacts their philanthropic relationship with our cause.
Join us to learn how to do just that.
Presenters: Vanessa Chase, Fundraising and Communications Strategist, Founder of TheStorytellingNonprofit.com; and Jenny Taylor, Community Manager, GuideStar USA (moderator)
An introduction to the value of social media in the world of aquatics programming. This presentation and information will be useful for people starting in social media for work - the information is high level and provides a start for further exploration.
Trevor Clark, CFRE will share his expertise in developing Major Gift programs
and building relationships that support success. With over twenty years experience in the non-profit sector, Trevor Clark is a fundraising leader with advanced qualifications and successful leadership experience in organizations of national and international scope. Trevor is currently the Regional Director of Development for the Alzheimer Societies of Niagara, Brant, Haldimand Norfolk and Hamilton Halton.
The Gift of 8 Movement empowers people to encourage friends, family, colleagues and individuals to register their consent to become organ and tissue donors.
How nonprofits win with word of mouth marketing Darren Barefoot
If you only engage in ordinary outreach activities – petition asks, email marketing and Google AdWord buys – you won't get noticed in a busy landscape where every nonprofit is vying for attention and support. Why? When everyone does the same thing, no one organization shines.
Truly remarkable organizations get their marketing done for them – for free – by their most excited, committed, passionate and devoted fans. They earn it by providing exceptional member experiences, by being unique, bold and creative. Word-of-mouth isn't just about one-off gimmicks or "viral" campaigns. It's an overall approach to movement building based on a new online reality where everyday people have become the most powerful marketing department on the planet.
In this session, we'll discuss how nonprofits and charities are creating remarkable online campaigns based on the theory and philosophy of movement marketing. You'll learn from experienced practitioners how to augment limited budgets with creativity and technology that will help your nonprofit get talked about.
This presentation will present the steps to effective volunteer recruitment. Tips and techniques will be provided for each step including how to craft an effective messages and tips to consider when writing an online posting.
We all know that stories about individuals are the most effective way to get donors to respond to fundraising appeals. In fact, it is really quite unusual to receive appeals these days that don't include a story of a particular person whose life was affected by a charity's work. But it’s not enough to just tell a story. We must tell a story that connects with our audience and leave a lasting impression that impacts their philanthropic relationship with our cause.
Join us to learn how to do just that.
Presenters: Vanessa Chase, Fundraising and Communications Strategist, Founder of TheStorytellingNonprofit.com; and Jenny Taylor, Community Manager, GuideStar USA (moderator)
An introduction to the value of social media in the world of aquatics programming. This presentation and information will be useful for people starting in social media for work - the information is high level and provides a start for further exploration.
Relationship marketing for the travel & tourism industry
How to use social media to enhance your relationship with your audience, connect with your communities and extend the experience.
Presentation to TGC Conference
Presented by:
Alicia Whalen (A Couple of Chicks) and Judi Samuels (Judi Samuels, Consulting)
(Niagara-on-the-Lake, October 11, 2013)
This presentation goes beyond just social media and will include high level strategy as well as low level tactics. It also introduces the importance of engagement in creating and deepening your relationship with brand ambassadors.
Specific case studies are included as well as options for calculating ROI.
Embracing Social with Gnostix Social Media Monitoring at Ignite Athens 2012GnostixSocialMedia
What is fascinating is how technology and the human consciousness have evolved concurrently to produce a new world of communication and collaboration. Businesses stuck in the old paradigm have struggled to redefine themselves and communicate online with any integrity to educated, informed decision makers and buyers. Businesses that do not catch up - and wake up - simply won’t be around in the years to come. Some main points for this presentation:
• Know thyself - communicate your story
• Transformation - is not destruction. Lose the fear - corporate culture shift, social implications
• Overcoming challenges & driving social transformation
• Size doesn’t matter - sizing up your audience does
• How we connect - & how to lose friends & alienate people
Sunshine Coast Business Expo 2013 - Is communication DEAD?Lisa Harrison
Communication is Dead. Right?
What does it mean to say that communication is dead? Surely this can’t be true? Let’s take a closer look…
Part of the philosophy behind what we do at POMO is the idea that certain types of communication are now in a state of decline and because of this, a new form of communication is emerging – what we call engagement.
Take one example – the newspaper industry. It’s a fact that the newspaper publishing industry is shrinking globally.
As Christopher Zara says of the situation in Amercia, “the hemorrhaging of advertising revenue has been the greatest challenge for newspaper publishers. According to the Newspaper Association of America, or NAA, total advertising revenues have declined by more than 50 percent in just five years, going from $49.3 billion in 2006 to $23.9 billion last year.” [2011]
We believe that underlying this decline is a recognition by marketers that today there are more effective ways to communicate a message than placing an ad in a newspaper.
Newspaper ads are, generally speaking, a classic example of a one-way communication. TV ads are another. Both reach a wide range of people from diverse backgrounds with many different interests.
It is often only a small fraction of these people who may be interested in the message contained in the ad and a smaller fraction still who are motivated to act because of it.
Marketers have realised that there are far more effective ways to pinpoint markets and deliver messages to people who are genuinely interested.
In our video about engagement we state that the audience has been replaced by the individual. Communities of individuals who we know and understand are ready to engage with brands in ways that were simply not possible just a few years ago.
Our philosophy at POMO is that one way communication is dead. Customer engagement is everything. Create, engage, succeed.
This is published by POMO – a creative agency specializing in customer engagement based in Brisbane and the Sunshine Coast, Queensland Australia
Deck presented to college access and education professionals at the Washington College Access Network conference 3-28-12. Content includes how-to's on branding, brand identity, and social media.
Today, your donors live in a world of personalized experiences. These daily experiences span fashion, fitness, entertainment, and shopping to news, travel, finance, and business. et, most nonprofits are still using fundraising tools and tactics that blast impersonal, mass messaging to 95% of donors and reserve personalized engagement for top givers. Why?
Here's what you’ll learn:
* How donor preferences are shifting and what this means for your nonprofit.
* How to identify key opportunities to tap into personalization in your donors’ journey.
* Four insight-driven engagement strategies you can use immediately to build more personalized relationships with your donors.
My presentation on 'Brandraising: One Organization, Many Channels' with National Military Family Association and Cross-Cultural Solutions at the 2010 Nonprofit Technology Conference (NTC).
You already know all the challenges Schools and Universities face when trying to engage their Parents & Alumni in giving.
In this session Shanelle will show you how to use digital channels to tackle the challenges:
Find your alumni (build your donor database - what digital channels to use)
Create active Alumni that ask you how they can be involved (opt in to receive communications)
Connect parents to something bigger than their family (be part of a tribe/ community)
Get Parents to actually want to give and contribute more (increase number of gifts & lifetime value)
Give them an easy way to give (website donation pages, SMS and more).
This presentation was given by Lisa Thiessen, of the Center for Economic and Business Development, for the Web Design class at the Canadian Valley Vo-Tech.
Elizabeth Quintanilla, Marketing Gunslinger, gave this presentation: "Social Media Marketing what business owners should know .." to business owners considering social media as part of their Marketing Mix.
Presentation includes a discusion of social media monitoring tools, 101 ways to measure Social Media Return on Investment (ROI), the ABC's of Social Media, and more!
You’ve dipped your toes into social media: you’ve got a Facebook page, Twitter feed, YouTube channel, and CEO blog set up.
But now what?
Back up.
Social media is about free and open conversations online but your organization still needs to have a plan of action. Take a hold of your communications plan and start afresh.
This workshop is for organizations that dipped (or maybe dove headfirst) into social media, but are now wondering what the next steps are and how they can make their social media investment more focused and worthwhile.
Attendees Will Walk Away With:
- Knowledge of how social media is changing the way nonprofits operate and what it means to be a networked nonprofit
- Tips on how to determine which social networks your organization’s key audiences are using and how to create a social media strategy
- Information on receiving buy-in from staff, management, and boards
This presentation was given on October 21, 2008 to a group of cutting-edge non-profit professionals from Tampa Bay museums, attractions, science, arts & cultural organizations.
Similar to Online Revealed Canada - Community Management (Judi Samuels; ORC2014) (20)
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
Checkout Abandonment - CRO School by Mailmodosaba771143
Fear of abandonment’ means a whole different thing in eCommerce.
Because the loss is tangible. And felt right in your pocket.
But that also means there are real things you could fix.
One of the final stages of shopping abandonment occurs is the checkout page.
Which means it impacts your bottom line directly.
So here’s a rundown of:
→ Reasons shoppers abandon the checkout process
→ How other brands cope with these issues
→ Actionables to fix your checkout flow
Do it right, and you’ll feel the change in your revenue.
This is a part of our CRO School series - to help you fix the revenue leaks in your eCommerce store.
Sign up for CRO School and get these insights right in your inbox
(Visit the link to enroll ->https://www.mailmodo.com/cro-school/?utm_source=cro-school&utm_medium=slideshare )
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#cro
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Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
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Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Elevate your trade show game with our comprehensive guide on creating an interactive booth that captures attention and drives engagement! In this presentation, Blue Atlas Marketing shares practical tips and creative strategies to transform your trade show presence. Learn how to use digital displays, interactive demos, and engaging activities to attract visitors and make lasting impressions. Whether you're a trade show veteran or a newcomer, these insights will help you stand out from the crowd and maximize your event success. Dive into our slides to discover how to turn your booth into a dynamic and interactive experience!
Digital Marketing Training In BangaloreHoney385968
https://nidmindia.com/
Landing page optimization is the strategic process of methodically enhancing the various elements and components of a web page with the primary goal of increasing its effectiveness at converting visitors into leads or customers.
QuickBooks Sync Manager Repair Tool- What You Need to Knowmarkmargaret23
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
10. Online community traits
Active members of online communities share
common beliefs, behaviours and value
systems.They participate in community rituals:
weekly chats, sharing best practices, referring, and
engaging in dialogue.
11. Communities
§ Connect people
§ Connect people based on passions,
interests, common bonds
§ Connect strangers who share those passions,
interests, common bonds
§ Share values and beliefs
§ Protect and defend members of the
community
12. Isn’t that what traveling is about?
Traveling is not about things, it’s about
discovering places that have meaning
meeting the people that shape those
places.
It’s about being a part of new communities.
15. Value of community
§ It costs 80% less to retain a customer than to acquire a new one
§ Increasing customer retention rate by 5% can increase profits by
up to 95% over the long-term (Harvard Business)
§ Increased engagement on community sites can
result in up to 25% increase in revenue (Marketing
Science Institute)
§ Friend recommendations are the number one
influencing factor in purchase decisions (Brand
Advocate, Rob Fuggetta)
18. ONLINE RELATIONSHIP ≠ TRANSACTION
Online, consumers give you their time, invite you
into their communities and expect more than a
sales pitch.
19. How not to miss the connection
§ Humanize your brand, your destination
§ Travel is about an emotional experience
human connection
§ Emotion leads to passion loyalty
§ Passion = micro-community
§ Loyalty à value
20. Social is a tool
§ Build trust confidence
§ Show commitment to the community
§ Nurture relationships
§ Expand reach
21. “Doing” social media Well
§ Have a plan
§ Identify objectives and measurable goals
§ Allocate resources
§ Understand the market
§ Enhance the experience
§ Stay committed
§ Be relevant
22. Start with goals
§ What do you really want to achieve?
§ The answer must go beyond transactions
§ Who do you really want to connect with?
§ Existing and new audiences
§ How do you want to position your brand?
§ The answer must connect to the audience
§ What do you want to say?
§ The answer must drive back to business objectives
SET GOALS THAT ARE MEASURABLE
23. Perform a social audit
§ Analysis of competitors
§ Identification of what's working, what's not
§ Identification of existing social audience
§ Is it different from your desired audience?
§ How can you increase your desired audience without alienating your
existing audience?
§ Always ask, why do we do it this way?”
§ Your audit SHOULD guide your strategy
All this data exists in the social sphere, you just need to know where to
look
29. Insights
Create visual content for a mid-30s male audience. Distribute more
volume on Mondays, and most important messages should be
delivered between 6 and 8pm.
Create content that is connected to a male LGBT market.
Create content that promotes “escaping your everyday”.
Create content that is related to warm weather, culture and events.
32. Audience
§ Over 100,000 players world-wide
§ Representation from over 100 countries
§ At least 1 Munzee deployed on each continent (including
Antartica)
§ App is available for iPhone,Android and Windows phone
§ Most used smartphone: iPhone with Android a close second
33. Who is currently playing?
§ Geo-cachers, hikers, waymarkers
§ Interest in science, engineering and technology
§ Gen X, families
§ Male skew
34. Social profile overview
Social network
Followers/Friends
Level of engagement
Facebook
10,926
High
Twitter
2,461
Moderate
Google+
351
High
Instagram
267
Moderate
Pinterest
N/A
High
35. Insights
Munzee has an opportunity to connect with the player-created
communities on Pinterest and Instagram.Additionally, Munzee could
foster further engagement through their own additions in these
communities and platforms.
As a potential partner of Munzee, the opportunities to connect to
this community are unique: from linking to smartphone communities,
to academic communities and business loyalty programs.
37. Lessons
§ Be committed to the market
§ Participate in the community
§ Nurture the relationship
§ Use social media to build trust and
confidence
38. Be sociable
§ Social Media enhances the relationship with
the customer, if you do it well - and within the
context of the channel.
§ Challenges:
§ It’s (still) New
§ Fast evolving
§ Difficult (but not impossible) to calculate ROI
§ Define your goals
39. Don’t get trapped
Too many brands get stuck trading long-term
loyalty for short term ROI.
40. The last word(s)
§ Know the micro-communities
§ Understand your audience’s context. Leverage the convergence
between your brand their context
§ Participate nurture
§ Create deliver relevant content. Connect on a relevant and emotional
level deliver on your promises
§ Extend build loyalty
§ Take your brand experience to the community.And, care. Care deeply.
Care genuinely
§ And make sure your teams deliver the love