Communication Styles
What is Communication Style? 
• Interaction of individuals with one another 
through their behaviors.
Why you should understand your 
communication style? 
• To achieve greater self-awareness 
• To develop more effective interpersonal relations 
• To develop greater sensitivity to and tolerance for 
other’s styles 
• It’s essential for managing key relationships
Fundamental Concept 
Individual differences exist and are important
Communication Style Model 
• Two dimensions of style: 
– Dominance 
Tendency to display a “take-charge” attitude 
– Sociability 
Tendency to seek and enjoy social relationships
Dominance Indicator Continuum 
On a continuum of dominance, people tend to be either low dominating or 
high dominating. 
Low dominance: tend to be cooperative and eager to assist others. They are 
less assertive. 
High dominance: Frequently initiate demands. They are assertive and tend 
to control others.
I perceive myself as somewhat…… 
Cooperative Competitive 
Submissive Authoritative 
Accommodating Domineering 
Hesitant Decisive 
Reserved Outgoing 
Compromising Insistent 
Quiet Talkative
Cautious Risk Taking 
Patient Hurried 
Passive Influential 
Shy Bold 
Supportive Demanding 
Relaxing Intense 
Restrained Assertive 
Source: Gerald L Manning and Barry Reece, Selling Today: Creating Customer Value
Sociability Indicator Continuum 
On a continuum of sociability, people tend to be either low sociable or high 
sociable. 
Low sociable: tend to be serious, introverted and formal. 
High sociable: tend to be open , extroverted and friendly.
I perceive myself as somewhat…… 
Discipline Easygoing 
Controlled Expressive 
Serious Lighthearted 
Methodical Unstructured 
Calculating Spontaneous 
Guarded Open 
Reserved Provocative
Introverted Extroverted 
Aloof Friendly 
Formal Casual 
Cautious Carefree 
Conforming Unconventional 
Self-controlled Dramatic 
Restrained Impulsive 
Source: Gerald L Manning and Barry Reece, Selling Today: Creating Customer Value
Where you should place yourself on 
Continuum? 
• Identify yourself on both the continuums 
• Ask other people who know you well to 
identify you on the continuum
Communication Styles Model 
• Emotive 
• Director 
• Reflective 
• Supportive 
• Two factors: Dominance and Sociability 
• Model will help identify your most preferred style
Communication Styles Model
Behaviors Displayed During Communication 
Styles Styles Behavior 
Supportive Attempts to win approval by agreeing with everyone 
Constantly seeks reassurance 
Refuses to take a strong stand 
Tends to apologize a great deal 
Director Is determined to come out on top 
Will not admit to being wrong 
Appears cold and unfeeling when dealing with others 
Tends to use dogmatic phrases such as “always”, “never” or “you can’t” 
Emotive Tends to express highly emotional opinions 
Is outspoken to the point of being offensive 
Seems unwilling to listen to views of others 
Uses exaggerated gestures and facial expressions 
Reflective Tends to avoid making a decision 
Seems overly interested in detail 
Is very stiff and formal when dealing with others 
Seeks to achieve perfection
Communication styles

Communication styles

  • 1.
  • 2.
    What is CommunicationStyle? • Interaction of individuals with one another through their behaviors.
  • 3.
    Why you shouldunderstand your communication style? • To achieve greater self-awareness • To develop more effective interpersonal relations • To develop greater sensitivity to and tolerance for other’s styles • It’s essential for managing key relationships
  • 4.
    Fundamental Concept Individualdifferences exist and are important
  • 5.
    Communication Style Model • Two dimensions of style: – Dominance Tendency to display a “take-charge” attitude – Sociability Tendency to seek and enjoy social relationships
  • 6.
    Dominance Indicator Continuum On a continuum of dominance, people tend to be either low dominating or high dominating. Low dominance: tend to be cooperative and eager to assist others. They are less assertive. High dominance: Frequently initiate demands. They are assertive and tend to control others.
  • 7.
    I perceive myselfas somewhat…… Cooperative Competitive Submissive Authoritative Accommodating Domineering Hesitant Decisive Reserved Outgoing Compromising Insistent Quiet Talkative
  • 8.
    Cautious Risk Taking Patient Hurried Passive Influential Shy Bold Supportive Demanding Relaxing Intense Restrained Assertive Source: Gerald L Manning and Barry Reece, Selling Today: Creating Customer Value
  • 9.
    Sociability Indicator Continuum On a continuum of sociability, people tend to be either low sociable or high sociable. Low sociable: tend to be serious, introverted and formal. High sociable: tend to be open , extroverted and friendly.
  • 10.
    I perceive myselfas somewhat…… Discipline Easygoing Controlled Expressive Serious Lighthearted Methodical Unstructured Calculating Spontaneous Guarded Open Reserved Provocative
  • 11.
    Introverted Extroverted AloofFriendly Formal Casual Cautious Carefree Conforming Unconventional Self-controlled Dramatic Restrained Impulsive Source: Gerald L Manning and Barry Reece, Selling Today: Creating Customer Value
  • 12.
    Where you shouldplace yourself on Continuum? • Identify yourself on both the continuums • Ask other people who know you well to identify you on the continuum
  • 13.
    Communication Styles Model • Emotive • Director • Reflective • Supportive • Two factors: Dominance and Sociability • Model will help identify your most preferred style
  • 14.
  • 15.
    Behaviors Displayed DuringCommunication Styles Styles Behavior Supportive Attempts to win approval by agreeing with everyone Constantly seeks reassurance Refuses to take a strong stand Tends to apologize a great deal Director Is determined to come out on top Will not admit to being wrong Appears cold and unfeeling when dealing with others Tends to use dogmatic phrases such as “always”, “never” or “you can’t” Emotive Tends to express highly emotional opinions Is outspoken to the point of being offensive Seems unwilling to listen to views of others Uses exaggerated gestures and facial expressions Reflective Tends to avoid making a decision Seems overly interested in detail Is very stiff and formal when dealing with others Seeks to achieve perfection