Communication strategy lessons @ Panteion University (Dept. of Communication, Media & Culture
Strategy behind SE Xperia X10 + Lipton tea case studies
27/03/2012
http://1story.tumblr.com/
The Posterscope Out-of-Home Marketplace 2014 provides details for the OOH media offer in Belgium and Luxemburg.
Do not forget to download the free iPad version from the App Store: https://itunes.apple.com/us/app/posterscope-key-facts-belgium/id628377240?l=fr&ls=1&mt=8
Important Note: February 2014 Edition - Information, tariffs and taxes mentionned in this publication are not contractual and can be updatable.
Rethink Retail [Infusion 14th November 2014]AlquimiaWRG
The new consumer is a multi-screen shopper.
Brands must study and develop an optimised shopping experience across all channels, conversion strategies must consider the new media consumption landscape, digital touch-points become fundamental for business.
Starting from those points, our Creative Technologist Federico asked us to rethink retail. And we're ready for the challenge!
Communication strategy lessons @ Panteion University (Dept. of Communication, Media & Culture).
Marketing first steps
13/03/2012
http://1story.tumblr.com/
Communication Strategy - Agency + "The search for truth" (3)Loukas Petrounias
Communication strategy lessons @ Panteion University (Dept. of Communication, Media & Culture
Agency profile and the search for brand's truth
20/03/2012
http://1story.tumblr.com/
Communication strategy lessons @ Panteion University (Dept. of Communication, Media & Culture).
This is my first one, a prologue to advertising history.
06/03/2012
http://1story.tumblr.com/
TP@School - IDEA GENERATION LAB: ICT tools and communication strategies for t...Marco Lorenzi
http://techpeaks.eu/blog/techpeaks-school/
TechPeaks@School is an activity of Trentino Ecosystem Acceleration (TEA) of TechPeaks in collaboration with schools of the region Trentino.
In TechPeaks@School, high school students take part to this competition to learn how to create their own start-up idea with the support and mentorship of TechPeaks participants.
The Posterscope Out-of-Home Marketplace 2014 provides details for the OOH media offer in Belgium and Luxemburg.
Do not forget to download the free iPad version from the App Store: https://itunes.apple.com/us/app/posterscope-key-facts-belgium/id628377240?l=fr&ls=1&mt=8
Important Note: February 2014 Edition - Information, tariffs and taxes mentionned in this publication are not contractual and can be updatable.
Rethink Retail [Infusion 14th November 2014]AlquimiaWRG
The new consumer is a multi-screen shopper.
Brands must study and develop an optimised shopping experience across all channels, conversion strategies must consider the new media consumption landscape, digital touch-points become fundamental for business.
Starting from those points, our Creative Technologist Federico asked us to rethink retail. And we're ready for the challenge!
Communication strategy lessons @ Panteion University (Dept. of Communication, Media & Culture).
Marketing first steps
13/03/2012
http://1story.tumblr.com/
Communication Strategy - Agency + "The search for truth" (3)Loukas Petrounias
Communication strategy lessons @ Panteion University (Dept. of Communication, Media & Culture
Agency profile and the search for brand's truth
20/03/2012
http://1story.tumblr.com/
Communication strategy lessons @ Panteion University (Dept. of Communication, Media & Culture).
This is my first one, a prologue to advertising history.
06/03/2012
http://1story.tumblr.com/
TP@School - IDEA GENERATION LAB: ICT tools and communication strategies for t...Marco Lorenzi
http://techpeaks.eu/blog/techpeaks-school/
TechPeaks@School is an activity of Trentino Ecosystem Acceleration (TEA) of TechPeaks in collaboration with schools of the region Trentino.
In TechPeaks@School, high school students take part to this competition to learn how to create their own start-up idea with the support and mentorship of TechPeaks participants.
Social Media & Business - Hellenic Federation of EnterprisesLoukas Petrounias
My presentation @ Hellenic Federation of Enterprises (SEV), 18/12/12, about the importance of Social Media in Business today.
Η παρουσιάσή μου, σε συζήτηση που οργάνωσε ο Σύνδεσμος Ελλήνων Βιομηχάνων (ΣΕΒ),στις 18/12/12 για τη σημαντικότητα των Social Media στις Επιχειρήσεις σήμερα.
Communication Technology- Information System and TechnologiesFaindra Jabbar
Communication Technology
Topic: Information System and Technologies
Technology
Information Technology
Advantages and Disadvantages
Information Systems
ICT
A plumbing analogy
MIS and Database
For the staff and students at University of the Visual & Performing Arts, Sri Lanka.
Ms. Kamani Samarasinghe , Faculty of Music is the organizer of this event.
It describes the 10 simple ICT tools that can be utilized in Education. It can be helpful video for beginners who are about to use ICT / Social Media tools in Education.
Building Mobile Creatives that Deliver Real ResultsInMobi
Advertising is storytelling. It's about bringing a brand experience come alive through a compelling ad experience. Mobile-first creative technology exists to create such immersive ad experiences on mobile devices. Today, mobile advertising leverages device features such as front-facing cameras and gyroscopes to create compelling brand stories that drive brand consideration and purchase. Mobile creatives across formats such as rich media, video and native are transforming the power of mobile advertising today.
Watch this video to:
- Understand the key steps to creating mobile creatives specifically for mobile devices
- Discover what goes on behind creating InMobi’s award-winning creatives
- Learn about key findings from InMobi and Mindshares’ research on the “Power of Integrating TV and Mobile campaigns”
Richmen is Experiential BTL Marketing agency having it's head office in delhi. We are strategic BTL marketing agency, which not only works to market brands but also works to create a bond between customer and products.
We are into Rural Marketing with creativity that brings brand closer to target audience.
With changing times in the BTL marketing industry we surely know what we need to deliver.
February and March of this year, Citymall Almere in the Netherlands will be the center for augmented reality. TAB Worldmedia will launch a mobile augmented reality application. Next to that they will launch, together with pop-up store specialists 1000 Bommen&Granaten ‘The Augmented Media Experience’. The first experience and consumer research center for augmented reality media in the World. The pop-up store formula will open its doors on February 10th and will be the center for all digital activity in Citymall Almere.
Social Media & Business - Hellenic Federation of EnterprisesLoukas Petrounias
My presentation @ Hellenic Federation of Enterprises (SEV), 18/12/12, about the importance of Social Media in Business today.
Η παρουσιάσή μου, σε συζήτηση που οργάνωσε ο Σύνδεσμος Ελλήνων Βιομηχάνων (ΣΕΒ),στις 18/12/12 για τη σημαντικότητα των Social Media στις Επιχειρήσεις σήμερα.
Communication Technology- Information System and TechnologiesFaindra Jabbar
Communication Technology
Topic: Information System and Technologies
Technology
Information Technology
Advantages and Disadvantages
Information Systems
ICT
A plumbing analogy
MIS and Database
For the staff and students at University of the Visual & Performing Arts, Sri Lanka.
Ms. Kamani Samarasinghe , Faculty of Music is the organizer of this event.
It describes the 10 simple ICT tools that can be utilized in Education. It can be helpful video for beginners who are about to use ICT / Social Media tools in Education.
Building Mobile Creatives that Deliver Real ResultsInMobi
Advertising is storytelling. It's about bringing a brand experience come alive through a compelling ad experience. Mobile-first creative technology exists to create such immersive ad experiences on mobile devices. Today, mobile advertising leverages device features such as front-facing cameras and gyroscopes to create compelling brand stories that drive brand consideration and purchase. Mobile creatives across formats such as rich media, video and native are transforming the power of mobile advertising today.
Watch this video to:
- Understand the key steps to creating mobile creatives specifically for mobile devices
- Discover what goes on behind creating InMobi’s award-winning creatives
- Learn about key findings from InMobi and Mindshares’ research on the “Power of Integrating TV and Mobile campaigns”
Richmen is Experiential BTL Marketing agency having it's head office in delhi. We are strategic BTL marketing agency, which not only works to market brands but also works to create a bond between customer and products.
We are into Rural Marketing with creativity that brings brand closer to target audience.
With changing times in the BTL marketing industry we surely know what we need to deliver.
February and March of this year, Citymall Almere in the Netherlands will be the center for augmented reality. TAB Worldmedia will launch a mobile augmented reality application. Next to that they will launch, together with pop-up store specialists 1000 Bommen&Granaten ‘The Augmented Media Experience’. The first experience and consumer research center for augmented reality media in the World. The pop-up store formula will open its doors on February 10th and will be the center for all digital activity in Citymall Almere.
We’ve highlighted five platforms for working towards Augmented Humanity in 2020. In each chapter we’ll cover evolving trends, key action points for businesses and brands and showcase best-in-class examples of these trends in action. The first four subsections within each theme are key action points, the fifth subsection is a nascent or emerging one-to-watch trend to explore in the coming years.
DEUTSCHE TELEKOM _experiential marketing_performance_marketing.pptxShekharParentage
Historic - STRATEGIC EXPERIMENTAL MARKETING...
Conducted a campaign research by extracting the consumer responses on social media to measure strategic experiential module to find the best performance indicators for experiential elements of campaign.
Findings: The success of the "Angry Birds Live Game" campaign offers valuable insights for Deutsche Telekom's future marketing strategies: 1. Experiential Continuation: Deutsche Telekom should continue to prioritize customer experiential marketing, creating campaigns that immerse customers in memorable experiences that resonate with the brand's message. 2. Interactive Touchpoints: Incorporating interactive elements at various customer touchpoints, such as public transport stops, can enhance engagement and provide opportunities for customers to interact with the brand. 3. Strategic Collaborations: Collaborating with well-known brands or franchises can amplify the experiential aspect of marketing campaigns. Partnerships like the one with Rovio can leverage existing brand affinity. 4. Omnichannel Approach: An omnichannel marketing strategy, as seen in this campaign, can ensure that the experiential elements reach a diverse audience across various platforms.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
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Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
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RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Communication Strategy - Strategy through Case studies (4)
1. 1story.tumblr.com
the story of a story
Loukas Petrounias
Executive Director, Solid Communications
Visiting Speaker@Panteion University
Εργαστήριο Διαφήµισης και Δηµοσίων Σχέσεων
Τµήµα Επικοινωνίας Μέσων και Πολιτισµού
Πάντειο Πανεπιστήµιο
14. Άµεσο marketing
Direct marketing is a type of advertising campaign that seeks to
elicit an action (such as an order, a visit to a store or Web site, or a
request for further information) from a selected group of
consumers in response to a communication from the marketer. The
communication itself may be in any of a variety of formats including postal
mail, telemarketing, direct e-mail marketing, and point-of-sale (POS)
interactions. Customer response should be measurable.
16. The challenge
Launch new Xperia X10 mobile into the Greek
market, in an innovative way. Research
showed that product trial was the key factor in
the buying decision process.
17.
18. Our proposal
Implemented a new technology which has never been used in Greece before, in order
to intrigue and motivate the audience and increase product trial and interaction.
Allowed users to interact with the phone without even having to enter the shop, 24
hours a day 7 days a week.
An interactive screen was placed in display windows, in 6 key stores, of the biggest
mobile retail chain stores in Greece (Germanos).
The interactive window replicated the software of the devise. Users, could touch the
window and have the same user experience as when using the Xperia X10.
Additionally, a real time competition took place, where users instantly won the phone
just by entering their mobile number in a specific screen.
19. Results
The Sony Ericsson Interactive Window Display project became a global
case study for Sony Ericsson and was awarded by the Center of
Excellence. As a result, the project was made available for the local
markets to use and was localized and implemented by our agency for the
following markets: Sweden, France and Germany.
On a local level, the Interactive Window Display project was awarded two
of the top prizes at the Ermis Awards in 2010 (the most significant awards
ceremony for the communications industry in Greece):
Grand Innovation Award for all the Direct Marketing category
Gold Ermis award in Retail campaigns
22. The challenge
Tea was considered from Greeks as a boring drink…
Lipton tea as the leading brand of the tea category
was looking for ways to increase consumption,
specially in a country where coffee dominates.
23. Our strategy
Creation of a 360 platform called "Tea Party" which led to a trendy
facelift for tea in general and subsequently for Lipton.
We made tea “FASHION”, an essential habit for the consumer,
having strong lifestyle elements.
We implemented “ΤΕΑ PARTY” platform through the line, creating a
strong community of tea lovers.
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43. Results
Increase of market share of 7% in value.
Increase of turnover of 2,5% and volume of 3,5% in 2010.
Other markets (Italy, Germany, Austria) included "Tea
Party" platform in their plans.