Communication Strategy

1. Define
Communication
Objectives
Identify Target Audience(s)
Determine who you want
to reach with your message
and understand their needs
and preferences.
Identify the purpose and
goals of your
communication efforts
COMMUNICATION STRATEGY PROCESS FLOW
Develop Key Messages
Create clear and concise
messages that align with
your objectives and resonate
with your target audience(s).
Choose Communication
Channels
Select the most appropriate
channels
(e.g., social media, email, in-
person)
Outline the timeline,
responsibilities, and resources
needed to execute your
communication strategy
effectively.
Create a Communication
Plan
Implement the
Communication Plan
Gather Feedback and
Evaluate
Begin executing your plan,
ensuring messages are
consistent across channels
and monitor progress.
Collect feedback from your
audience(s) and assess the
success of your
communication efforts.
Adjust and Iterate
Based on feedback and
evaluation, make necessary
adjustments to your
strategy for future
communications.