Elite Decor is a proposed startup offering personalized and affordable interior design services, emphasizing high-quality consulting and relationships with clients. The business aims to differentiate itself through a unique selection of products, including antiques and complementary home accessories, alongside a strong focus on customer service. Key strategies involve effective marketing, maintaining a competitive edge through pricing and unique service offerings, and addressing the opportunities and threats outlined in the SWOT analysis.

2. The
Business Plan
Business Plan is a written document that describes the business idea and
all the relevant internal and external elements involved in launching a
new venture.
It describes the nature and context of the business opportunities and the
plans to exploit the opportunity. It serves as a road map for the
entrepreneur.
ELITE DECOR

3. Elite Decor is a proposed venture that will offer interior design services for your space.
It offers affordable and personalized services to the target market.
The market strategy of this venture will be based on a cost effective approach to the
target market.
It will focus on developing on loyal clients relationship offering design solutions as per
clients desires.
ELITE DECOR
Executive Summary

4. Elite décor is an interior design service for quality conscious clients.
It offers personal attention through the design process and provides design recourses to
it’s clients through special purchases.
Overall experience is provided to inspires and assist people through the process of
transforming their space and give it a personal touch.
ELITE DECOR
Mission

5. The primary keys to success for Elite Decor will be based on the following factors:
 Provide the highest quality interior design consulting experience possible.
 Sell specially selected products to these clients to further meet their interior design
needs.
 Communicate with our client base through the website and personalized
communication techniques.
 Retain clients to generate repeat purchases and initiate referrals.
ELITE DECOR
Keys to Success

6. Elite Décor focuses on providing interior design consulting which is complimented by
especially purchased furniture and other accessories for the space.
Elite Décor will provide the products of brands like Fabindia, Jaypore, Kathy kuo, The
Décor Remedy and luxurious brands like Gulmohar Lane and Elvy.
ELITE DECOR
Product Services

7. A minimal and eligant yet professional looking brouchre will be available to provide
relevant information to the target market which will be circulated via E-mail and at the
online presence of the venture.
ELITE DECOR
Sales Literature

8. Elite Décor is a startup business that is going to offer desirable and next level interior
design services for the clients’ space.
The business will also assist those who are looking forward to the guidance in
developing a basic design concept of their project.
Further more, it will offer the ability for clients to purchase antique furniture and other
home accessories.
ELITE DECOR
Company Summary

9. Effective marketing combining optimal product offering will be critical to
the venture’s success.
ELITE DECOR
Market Analysis Summary

10. The primary sales and marketing strategy for Elite Decor includes these factors:
• A premier interior design consulting experience that provides impressive client
service throughout.
• The sale of other complementary products that adds value for the client’s total
experience.
• Providing a experience that will result in repeat business for home and/or office
needs and client referrals.
ELITE DECOR
Strategy And Implementation
Summary

11. The following SWOT analysis captures the key strengths and weaknesses
relating to the market analysis summary and describes the opportunities and
threats facing Elite Decor.
S W O T ELITE DECOR
SWOT ANALYSIS

12.  The proven ability to establish excellent personalized client service.
 Strong relationships with suppliers that offer flexibility and respond to special product
requirements.
S trengths
ELITE DECOR

13.  The owner is still climbing the “retail experience learning curve.
 Not established in a market where a variety of interior design options exist.
W eaknesess
ELITE DECOR

14.  A significant portion of our target market is desperately looking for the services Elite
Decor will offer.
 Strategic alliances offering sources for referrals and joint marketing activities to
extend our reach.
O pportunities
ELITE DECOR

15.  Continued price pressure due to competition or the weakening market reducing
contribution margins.
 Dramatic changes in design, including fabric colors and styles can present challenges
to keep paced with what is desired by what is expected to be a leading-edge client
base.
T hreats
ELITE DECOR

16. Elite Decor offers the highest interior design experience for the home and office
conveniently available for those in the Boulder area. The concept is unique through the
selection of antiques, home accessories, and complementary products along with the
interior design consulting experience.
ELITE DECOR
Value Propositions

17. Elite Decor will be differentiated from other interior designers by the value it offers in
quality, sought-after products not found through other designers or store choices, and
through the excellent service and support it offers.
Our marketing strategy is based on superior performance in the following areas:
• Unique consulting services.
• Product choices specifically chosen for each individual client project.
• Overall quality of the experience and the result.
• Excellent client service and support regardless.
ELITE DECOR
Competitive Edge

18. Services pricing is based on offering high value to our clients compared to others in the
market. Value is determined based on the best design services, providing a “picture” of
what the space will look like before the work begins, convenience, and timeliness in
accomplishing the goal.
ELITE DECOR
Pricing Strategy

19. The promotion strategy will focus on the following:
Social media marketing
E-Mail marketing
Giveaway
Event marketing
SEO
ELITE DECOR
Promotion Strategy

20. The following captured critical assumptions will determine the potential for future
success.
• A healthy economy that supports a moderate level of growth in the market.
• The ability to support a gross margin percentage in excess of 65%.
• Keeping operating costs low, particularly in the areas of product purchases ongoing
monthly expenses.
• Receiving an initial payment for each project of 50% of estimated time and product
purchases and collecting the balance of these revenues within 45 days of completing
each project.
ELITE DECOR
Important Assumptions

21. THANKS FOR YOUR
ATTENTION