Communication is the transfer of information from one person or group to another through various methods. The main methods of communication are verbal, non-verbal, written, and visual. Verbal communication includes speaking in person or via technology, while non-verbal communication conveys feelings through body language and expressions. Written communication occurs through letters, emails, reports, and social media. Visual communication relies on images, graphics, and other electronic media. Communication can be individual, involving one-on-one exchanges, or group-based through discussions. It can also be conducted via mass methods like television and radio to reach many people at once.

1. BY
Shefi Varghese
Homescience
COMMUNICATION

2. What is
COMMUNICATION……?
Imparting or exchanging of information by speaking, writing, or
using some other medium.
OR
Communication is simply the act of transferring information from
one place, person or group to another. Every communication
involves (at least) one sender, a message and a recipient.

3. METHODS OF COMMUNICATION
There are several different ways individuals communicate with each other.
The main types of communication people use on a daily basis are:
1. Verbal.
2. Non-verbal.
3. Written.
4. Visual.

4. • Verbal communication can be used in a variety of ways. This includes
communicating on a one-to-one basis or in a group setting. Verbal
communication can take place in person, over the telephone, by video
conference or voice message. Verbal communication is also used on
television, social media and news outlets.
• Non-verbal communication helps you get a sense of how others are
feeling and what they may be thinking. Non-verbal communication
includes facial expressions, eye contact, hand movements, touch and
posture.

5. • Written communication might be a letter, email, a report, or a message on
social media. Written communication should aim to get your message across in
a clear and concise manner.
• Visual communication can take place with the help of visual aids.
This can include things like:
• Drawing.
• Graphic design.
• Illustration.
• Colour.
• Typography.
• Signs.
• Other electronic resources.

6. CLASSIFICATION
• Classification according to form and use:-
Method of communication
Medium of communication

7. METHOD OF COMMUNICATION
A. Individual method
B. Group method
C. Mass method
MEDIUM OF COMMUNICATION
A. Audio
B. Visuals
C. Combination of audio and
visual

8. ADVANTAGES AND
DISADVANTAGES

9. INDIVIDUAL METHOD
Merits
1. Helps extension educator to
become familiar with the
community members and their
families
2. Becomes familiar with the
geographic area and the
problems faced by the
community members
3. Individual contact can stimulate
their interest and increase their
involvement in extension
activities
Demerits
1. Requires a lot of time,constant
follow up and recording
2. Efforts are spend on a very few
people
3. Extension educator may not be
able to respond to each and
every person
4. Comparatively expensive

10. GROUP METHOD
Merits
1. Offers the possibility of greater
coverage in terms of geogeaphy
and number of people covered
during extension programmes.
2. More reflective and interacting
learning environment
3. Helps extension learners to
listen,discuss issues and increase
their involvement in extension
activity.
4. Increase self confidence by joining
others to discuss new ideas and
try out new practices
Demerits
1. Takes a long time to find a
conclusion
2. People may not agree with isues
and implementation of extension
work
3. Chances of people with greater
ability to communicate
influencing the group and their
ideas and opinions may get
promoted
4. Individual problems may not get
addressed

11. MASS METHOD
Merits
1. A large number of people can
be covered in short period
2. Suitable in creating general
awareness
3. In times of emergency people
can be reaches quickly
4. Less expensive and reached in
large number of people
Demerits
1. Personal interaction is not
possible
2. Depth discussion of a topic is
not possible
3. Hnadling of a topic isdifficult
because of the mixed
composition of the audience
4. Requires equipments that is
not available

12. AUDIO
Merits
1. Most frequently used means of
communication
2. Provides immediate feedback
3. Very economical ,both in terms of
time and money
4. Adoption and improvements can
be made on the spot
5. Able to hold the attention of the
speaker
6. Repetition is possible
Demerits
1. Only hearing is stimulated
2. Learner may not be able to
concentrate on what the
educator is saying
3. Chances of misunderstandings
4. Listener may not have
equipment to receive the audio
message

13. VISUAL AIDS
Merits
1. Complex information ,data and
figures can be explained
2. Can communicate with illiterate
people
3. Save time because quick learning
and understanding
4. Allows for repetition helps in
practice,tutorials,stimulation,basi
c problem solving and evaluation
activities
Demerits
1. Expensive
2. Equipments required
3. Time consuming in preparing them
4. Physical limitations ,limited
computer skills

14. AUDIO VISUAL AIDS
1. Increasing and sustaining the
attention of the learner
2. Application of new knowledge to
realistic situations
3. Incraese motivation levels if the
learner by stimulating interest
4. Used as one way communication
and two way communication
5. Oppurtunity to handle the audio
visual equipments for the
community members,this helps in
building technical ,social and
personal skills
1. Expensive and time consuming
2. euipments may not be available
3. Constrained space both to display
and to store bulky
4. Sometimes it makes the learner
feel outside the learning
atmospere

15. THANKYOU