The document discusses the key aspects of communication including the definition, process, types, levels and barriers of communication. It defines communication as the exchange of information, ideas, thoughts, feelings and emotions through various channels like speech, signals, writing and behavior. The types of communication covered are verbal, nonverbal, oral, and written. Verbal communication can be oral or written, while nonverbal communication refers to body language and sounds. The levels of communication discussed are intrapersonal, interpersonal, small group, one-to-group, and mass communication. Finally, the common barriers to communication and tools for effective communication are outlined.

2. Contents
• What is Communication
• Process of Communication
• Types of Communication
• Levels of Communication
• Communication Barriers
• Tools of Effective Communication
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3. is what ??
It is aprocess of exchanging–
Information
Ideas
Thoughts
Feelings
Emotions
Through –
Speech
Signals
Writing
Behavior
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4. Sender
Channel
Receiver
Feedback
Channel
Encoding
Decoding
MessageNoise
Barrier
Process of
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5. Types of
People communicate with each other in a number of ways
that depend upon the message and its context in which it
is being sent.
Typesof communication based on the communication
channels used are –
 Verbal Communication
 Nonverbal Communication
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6. Verbal
 It refers to the form of communication in which message
is transmitted verbally.
 Communication is done by word of mouth and apiece of
writing.
 In verbal communication remember the acronym “KISS”
(keep it short andsimple).
VerbalCommunicationis divided into:
 Oral Communication
 Written Communication
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7. Oral
 In oral communication, Spokenwords areused.
 It includes face-to-face
conversations, speech,telephonic
conversation, video, radio, television, voiceover
internet.
 Communication is influence by
pitch, volume, speed and clarity of speaking.
 Advantages –
It brings quickfeedback.
In aface-to-face conversation, by reading facial
expression and body language one can guess
whether he/she should trust what’s being saidor
not.
 Disadvantages –
In face-to-face discussion, user is unable to deeply
think about what he is delivering, sothis canbe
counted asa fault.
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8. Written
 In written communication, written signsorsymbols
are usedto communicate.
 In written communication messagecanbe
transmitted via email, letter, report, memoetc.
 Written Communication is most common form of
communication being usedin business.
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 Advantages –
Messagescanbe edited and revised
Written communication provide record and backup.
Awritten messageenables receiver to fully
understand it and sendappropriatefeedback.
 Disadvantages –
Written communication doesn’t bring instant
feedback. It take more time in composing awritten
messageascompared to word-of-mouth and
number of people struggles for writing ability.8

9. Nonverbal
• Nonverbal communication is the sending
or receiving of wordless messages.Such
asgesture,bodylanguage,posture,tone
of voice or facial expressions,is called
nonverbal communication.
• Nonverbal communicationisall about
the bodylanguageof speaker.
Nonverbal communication havethe
following three elements–
• Appearance
Speaker–
clothing, hairstyle, neatness, useof
cosmetics
Surrounding– room
size,lighting, decorations, furnishings
• BodyLanguage
facial expressions, gestures, postures
• Sounds
VoiceTone,Volume, Speech rate
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10. Levels of
• IntrapersonalCommunicationis
communication that occurs in your own mind.It
is the basisof your
feelings, biases, prejudices, and beliefs.
– Examples are when you make any kind of
decision – what to eat or wear. When you
think about something – what you wantto
do on the weekend or when you think
about another person.
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11. • Interpersonalcommunication is the
communication between two people butcan
involve more in informal conversations.
– Examples are when you are talking to your
friends. Ateacher and student discussingan
assignment.Apatient and adoctor
discussing atreatment. Amanager and a
potential employee during aninterview.
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12. • SmallGroupcommunication is communication within formal or informal
groups or teams. It is group interaction that results in decision
making, problem solving and discussion within anorganization.
– Examples would be agroup planning asurprise birthday party for
someone.Ateam working together on aproject.
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13. • One-to-groupcommunication involves aspeaker who seeksto
inform, persuade or motivate anaudience.
– Examples are ateacher and aclassof students. Apreacher and a
congregation. Aspeaker and an assembly of people in the auditorium.
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14. • Masscommunication is the
electronic or printtransmission
of messagesto the general
public. Outlets called mass
media include things like
radio, television, film, and
printed materials designedto
reach large audiences.
– Atelevision commercial. A
magazine article. Hearing asongon
the radio.
Books,Newspapers, Billboards. The
keyis that you are reaching alarge
amount of people without it being
face to face. Feedbackis generally
delayed with masscommunication.
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15. Barriers of
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16. • 2. Perceptual barriers
• 1. Physicalbarriers
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17. • 3. Emotional barriers • 4. Cultural barriers
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18. • 5. Languagebarriers • 6. Genderbarriers
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19. 7. Interpersonal barriers
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20. How to Overcome Barriers of
• Takingthe receiver moreseriously
• Crystal clear message
• Delivering messagesskilfully
• Focusingon the receiver
• Using multiple channels to communicate insteadof
relying on onechannel
• Ensuring appropriate feedback
• Beaware of your own state ofmind/emotions/attitude
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21. Tools of effective
• BeBrief
• Manners
• Using“I”
• BePositive
• Goodlistener
• Spiceupyour words
• Clarity
• Pronunciation
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22. MBA, 1st Semester
2013-2015 Batch
iLEAD,Kolkata
West Bengal University ofTechnology10/3/2013 1:41:04AM 22