Downward communications are usually better than anyone realizes and frequently more accurate than those at higher levels want them to be. Conversely, upward communications have to be pumped and piped, with a minimum of filters, in order to be effective.
2. Table of Contents
1. Putting the Best “You” Forward.
2. Targeting Your Message to the Audience.
3. Targeting Your Message to the Situation.
4. Framing the Message.
5. Motivating and Influencing Throughout the
Organization.
3. 1. Putting the
Best “You”
Forward
Getting the Self-
Confidence
Advantage.
•Visualization.
•Self-Talk.
4. 2. Targeting Your
Message to the
Audience.
Generations and what
they want from work:
• Boomers: Financial
security, title and
status.
• Gen X: Work life
balance.
• Gen Y: Fun, good
salary, diversity.
.
5. 2. Targeting Your
Message to the
Audience.
Managing Up.
•Trendsetter. Willing
to experiment, likes
change, is a risk taker.
• Outgoing. Prefers
flexibility, little control
by others.
• Perfectionist. Wants
everything to be right,
in compliance with
standards.
• Stable. Works
steadily on routine
tasks; is neat and
organized.
6. 3. Targeting Your
Message to the
Situation.
Communication
Channel Options.
Face-to-face,
Videoconference,
Phone calls
Conference calls,
Online meetings,
Voicemail,
Instant Messaging,
Texting,
Email.
7. 4. Framing the Message.
Get a clear
purpose / result
Adapt to the
audience and
situation
Build content
understanding
Achieve a desired
emotional
response.