Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Eckhard Behrendt - id2market consulting


Published on

Presentation to be discussed in EARMA's Conference at Braganza - Portugal 22 to 24 June 2011

Published in: Business, Technology
  • Be the first to comment

  • Be the first to like this

Eckhard Behrendt - id2market consulting

  1. 1. <ul><li>Workshop T4: </li></ul><ul><li>Support of enterprises and research institutes </li></ul><ul><li>in the innovation process </li></ul><ul><li>„ id2market“ </li></ul><ul><li>Eckhard Behrendt </li></ul><ul><li>id2market consulting </li></ul><ul><li>Neuenhagen/Berlin, Germany </li></ul>
  2. 2. Content <ul><li>Starting point </li></ul><ul><li>Why should a scientist go in touch with SMEs? </li></ul><ul><li>Highlights from EU documents (Innovation Union) </li></ul><ul><li>Current social challenges </li></ul><ul><li>From precompetitive to market oriented research </li></ul><ul><li>PDCA innovation cycle </li></ul><ul><li>Principle of innovation process </li></ul><ul><li>Change in workload between science and economy </li></ul><ul><li>What is your starting point in innovation? </li></ul><ul><li>Support by regional Enterprise Europe Network </li></ul><ul><ul><li>EU programmes </li></ul></ul><ul><ul><li>Business co-operation, transnational technology transfer </li></ul></ul><ul><ul><li>Success stories </li></ul></ul><ul><li>Final remarks </li></ul>
  3. 3. Starting points for further joint activities <ul><li>Very simple, sorry…: </li></ul><ul><li>Innovation is a permanent process, a cycle </li></ul><ul><li>Innovation = process from idea via research, technology and knowledge transfer towards a product on the market </li></ul><ul><li>Co-operation between all innovation partners is needed: scientists, producers, final users / consumers </li></ul>
  4. 4. Why should a Scientist go in touch with SMEs? <ul><li>SMEs are important partners of the economy on internal market </li></ul><ul><li>European Commission will support explicitely the innovation capacity of SMEs and will spend a total of 15% of RP7 </li></ul><ul><li>Programme „Research for the benefit of SMEs“ is very attractive for outsourcing of research activities </li></ul><ul><li>Scientists can participate in projects as RTD performers </li></ul><ul><li>Our future needs a closer link between Science and Economy (research and innovation) Communication Innovation Union Green Paper Innovation </li></ul>
  5. 5. Highlights selected from EU documents <ul><li>Innovation Union / Green Paper </li></ul><ul><li>Barriers to bring „ideas to market“ must be removed </li></ul><ul><li>Ideas are prevented from reaching the market by different conditions (financing, IPR, administrative regulations, public procurement….) </li></ul><ul><li>Knowledge transfer between business and academia should be strengthened, also transnationally </li></ul><ul><li>Ultimate users of innovations should be involved much earlier (also along the „value creation chain“ </li></ul><ul><li>EU funding should cover the full innovation cycle from research to market (id2market) </li></ul>
  6. 6. <ul><li>Radical and efficient change of Society and Economy </li></ul><ul><li>Global markets </li></ul><ul><li>New concepts of EU </li></ul><ul><li>From Idea to Market </li></ul>new needs  new ideas  new markets <ul><li>Climate change </li></ul><ul><li>Health and Age </li></ul><ul><li>Use of natural ressources </li></ul><ul><li>Energy security </li></ul><ul><li>Clean Transport </li></ul><ul><li>Use of Landscape </li></ul>*)Strohmeier, DG Research & Innovation Current Social Challenges *)
  7. 7. History of id2market <ul><li>From pre-competitive to market oriented research: </li></ul><ul><li>Till RP3: </li></ul><ul><li>Pre-competitive research was precondition for applications </li></ul><ul><li>Till RP7: </li></ul><ul><li>More priority to dissemination and exploitation of RTD results, no funding, but concept, potential impact… </li></ul><ul><li>From „RP8?“ </li></ul><ul><li>Integration of the whole innovation process from idea to product on the market (id2market) </li></ul>
  8. 8. PDCA innovation cycle (adapted from PDCA eco-management cycle by Kroll) Improvement New idea? Project application Project implementation Technology transfer Market acceptance? P – Plan,idea D – Do C – Check A - Act
  9. 9. Principle of innovation process
  10. 10. Change in workload between Science and Economy Workload, intensity Project duration idea product SCIENCE ECONOMY S Y N E R G Y
  11. 11. What is your starting point in innovation? <ul><li>You have some first ideas or </li></ul><ul><li>You have first ideas for potential partners or </li></ul><ul><li>You have first outlines / drafts for research or innovation projects or </li></ul><ul><li>Applications for R&D projects are available (not applied or rejected after first trial…) or </li></ul><ul><li>You are working on the basis of project workplans, you need support in the field of project management or </li></ul><ul><li>Research results are available, you need support for transnational technology transfer or </li></ul><ul><li>You are owner of a technology or a product or a service and you need partners for dissemination, support for your international fair activities or </li></ul><ul><li>You need information about foreign markets, venture capital, or, or,… </li></ul>
  12. 12. Support by Regional Enterprise Europe Network <ul><li>Information on all business related EU-topics </li></ul><ul><li>Advice on EU business promotion programmes </li></ul><ul><li>Assistance in finding co-operation partners for classic corporate collaboration and transnational technology transfers by brokerage events and business trips </li></ul><ul><li>Support of collaboration between academia and business within RP7 </li></ul>
  13. 13. Further contacts, information and advice <ul><li>After a first analysis of your needs based on the current state of play of the innovation activities : </li></ul><ul><li>Your Regional Enterprise Europe Network partner will discuss next steps in your successful innovation process </li></ul><ul><li>Address and link to further information: </li></ul><ul><li> </li></ul>
  14. 14. Enterprise Europe Network <ul><li>About 500 organisations </li></ul><ul><li>About 4.000 experts </li></ul><ul><li>Located in 40 countries </li></ul><ul><li>Performance per year: </li></ul><ul><ul><ul><li>About 50.000 technology audits </li></ul></ul></ul><ul><ul><ul><li>About 1.000 partnership agreements concluded </li></ul></ul></ul><ul><ul><ul><li>About 4.000 workshops, information and brokerage events organised </li></ul></ul></ul>
  15. 15. Helpful EU programmes <ul><li>7. EU RTD Framework programme </li></ul><ul><li>Competitiveness and Innovation Programme (CIP) </li></ul><ul><ul><li>Eco Innovation </li></ul></ul><ul><ul><li>LIFE Plus </li></ul></ul><ul><ul><li>Intelligent Energy - Europe (IEE II) </li></ul></ul><ul><ul><li>ICT-PCP </li></ul></ul><ul><ul><li>Marco Polo </li></ul></ul><ul><li>Support by Structural Funds </li></ul>
  16. 16. Business cooperation Transnational Technology Transfer <ul><li>BCD (Business Cooperation Database) </li></ul><ul><li>BBS (Bulletin Board System, TTT) Example next slide </li></ul><ul><li>Brokerage events </li></ul><ul><li>International Fairs </li></ul><ul><li>Business Trips </li></ul><ul><li>Market and country information </li></ul>
  17. 17. Business cooperation Transnational Technology Transfer <ul><li>2011/06/10 </li></ul><ul><li>Non-toxic alternative coating for protection of steel or copper against corrosion and wear </li></ul><ul><li>United Kingdom OFFER </li></ul><ul><li>In-situ detection of early osteoarthritis using nanoscale indentation-type atomic force microscopy </li></ul><ul><li>United Kingdom OFFER </li></ul><ul><li>inlet systems with piezoelectric leak valve for portable mass spectrometers </li></ul><ul><li>Russian Federation OFFER </li></ul><ul><li>Innovative hydraulic actuator for hydraulic elevators </li></ul><ul><li>Italy OFFER </li></ul><ul><li>Natural panel for thermal insulation realized from Opuntia Ficus Indica plant </li></ul><ul><li>Italy OFFER </li></ul><ul><li>Wind towers innovative design technology. </li></ul><ul><li>Italy OFFER </li></ul>
  18. 18. Success Stories Co-operation between Academia and Business
  19. 19. Success stories <ul><li>Tracking down partners for research funding </li></ul><ul><li>Germany / Poland </li></ul><ul><li>Access to EU funding | Automotive, Transport and Logistics </li></ul><ul><li>We have been using trams to get about European cities since the 1880s. But one German firm </li></ul><ul><li>looking to improve urban rail transport found it could reach its destination faster by hopping on </li></ul><ul><li>board the Enterprise Europe Network. </li></ul><ul><li>Portuguese technology helps Czech children </li></ul><ul><li>Czech Republic / Portugal </li></ul><ul><li>Technology transfer | Healthcare </li></ul><ul><li>A Portuguese SME and Czech surgeon collaborate on a medical breakthrough after linking up </li></ul><ul><li>through the Enterprise Europe Network. </li></ul><ul><li>The bones of a great deal </li></ul><ul><li>Spain / United Kingdom </li></ul><ul><li>Technology transfer | Healthcare </li></ul><ul><li>British company Orthos Limited has signed an exclusive patent license agreement with the </li></ul><ul><li>Biomedical Engineering Research Centre (CREB) at the Polytechnic University of Catalonia, thanks </li></ul><ul><li>to help from the Enterprise Europe Network. </li></ul>
  20. 20. Final remarks (1) <ul><li>I have tried </li></ul><ul><li>to present and to explain the support mechanisms for companies and research institutions in the innovation process from idea to product on the market </li></ul><ul><li>to motivate a closer co-operation between academia / science and economy / companies </li></ul><ul><li>to show the potential for synergy of this co-operation </li></ul><ul><li>to support and to pave the way of participation in the next and new „Research and Innovation Framework Programme“ for the whole innovation process „id2market“ </li></ul><ul><li>BUT: </li></ul>
  21. 21. Final remarks (2) <ul><li>BUT, resulting from discussions with EARMA members: </li></ul><ul><li>There is no place or reason to distinguish between </li></ul><ul><li>„ Good“ research (with direkt link to the market) </li></ul><ul><li>and </li></ul><ul><li>„ Bad“! research (indirekt or not connected with the market): </li></ul><ul><li>basic, social, cultural research </li></ul><ul><li>Selling of innovative products on </li></ul><ul><li>markets are the basis for workplaces, welfare of </li></ul><ul><li>society and also budgets for universities to </li></ul><ul><li>perform basic research </li></ul>
  22. 22. Thank you for your attention <ul><li>Eckhard Behrendt </li></ul><ul><li>id2market consulting </li></ul><ul><li> </li></ul><ul><li>[email_address] </li></ul><ul><li>Phone: 0049 173 9207673 0049 3342 202278 </li></ul>