The document discusses considerations for planning a public engagement campaign. It identifies that the campaign needs to determine the intended audience and their current knowledge, desired learning outcomes, and how learning will be assessed. The budget and value of time must also be determined. The document then discusses channels, tools, and content for conveying the campaign's message, providing examples like media releases, social media, and public seminars. It emphasizes defining the message itself by determining what is to be said and how, including the mission statement and benefits. The document concludes by noting the campaign should consider what the organizers hope to gain from their involvement.

1. This project has received funding from the European Union’s Seventh Framework Programme
for research, technological development and demonstration under grant agreement No 643330
Public Engagement
When planning a public engagement campaign you need to
know/decide:
• Who/What is the intended audience/target group?
• What is their current knowledge?
• Learning outcomes?
• Do you need to assess learning? How?

2. This project has received funding from the European Union’s Seventh Framework Programme
for research, technological development and demonstration under grant agreement No 643330
Public Engagement
• What is your budget?
• Your time must also have a value

3. This project has received funding from the European Union’s Seventh Framework Programme
for research, technological development and demonstration under grant agreement No 643330
Public Engagement
Channels, Tools & Content
Channels: Are the pathways through which you will direct your
message (Online, TV, Radio, print media, posters etc.)
Tools: Are the conduits that will convey the message (Specific
publications, websites, TV shows/demographics etc.)
Content: Represents the information, style, tone,
duration of your message

4. This project has received funding from the European Union’s Seventh Framework Programme
for research, technological development and demonstration under grant agreement No 643330
Some Channels & Tools
• Media Press Releases, Radio & TV Interviews, YouTube
• Social Media outlets
• Research Days, Women in Science, Children’s Science, Street Science
• Public Seminars, Poster competitions etc
• Physics showcase at festivals, Film schools, Comedy Clubs

5. This project has received funding from the European Union’s Seventh Framework Programme
for research, technological development and demonstration under grant agreement No 643330
The Message
• What do you want to say?
• How do you want to say it?
• What is your Mission Statement, Logo, or Catchphrase?
• What are the implications of your message?
• Is it an innovative product or idea?
• What are the benefits?

6. This project has received funding from the European Union’s Seventh Framework Programme
for research, technological development and demonstration under grant agreement No 643330
What About Me???
In terms of your career & professional development, what do
you hope to gain from your involvement in a public engagement
campaign?