CAMS GA Communication activities
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Communication Activities
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CAMS GA Communication activities
- 1. Copernicus Atmosphere Monitoring Service CAMS General Assembly, Athens, 14-16 June 2016 David Armstrong, Head of Copernicus Communication, ECMWF Communication activities
- 2. 2 What we’re here to do Our communication activities must • Support the European Commission in raising the profile of the Copernicus brand and the Copernicus programme • Raise awareness of the Copernicus Atmosphere Monitoring Service specifically • Increase interaction with the service whether through participation in events or via access to the data • We spent the 2015 laying the foundations…
- 4. 4 Attending conferences & interacting with the media Stakeholder briefings Energy Live News Conference Media roundtable discussions COP21
- 5. 5 Sector press and media coverage EU Parliament Magazine (Belgium) OpenBelgium (Belgium) FAZ Sonntagszeitung (Germany) Trombinoscope (France)
- 6. 6 A new website and a presence on social media
- 7. 7 2016 onwards: Our strategy Communication Strategy: Three pillars CLARITY Planning, measurement & evaluation. CONTENT Flexible, understandable, user-centric. COLLABORATION People & partnerships. 7
- 8. 8 Communication Objectives 2016 • 10% rise in awareness of Copernicus programme over 12 month period • 10% increase in access to CAMS data • Quality Assurance: Predominant “user satisfaction” rating 4 (good) out of 5 for our events STRATEGIC • Participate in 55 events • Partner in a min. of 10 activities (EC, ESA, EUMETSAT, …) • Launch training resources for users by Q4 • User research and evaluation (including web) underway by end Q2 OPERATIONAL
- 9. 9 Target Audience Scientists, Academics & Researchers Policy Makers & local planning authorities Industries (e.g. Water, Energy) Downstream Specialist SMEs, consultants & businesses Media (as multipliers) Primary
- 10. 10 Some of what we hope to deliver • More material & news –bringing the service to life – Press articles, interactive exhibition stands, sector specific PR • Pan-Europe Roadshow – Parliaments, Universities, Trade Fairs National & International Conferences – GEO, EGU, COP22, LPS, ESOF • Research – Website usability testing; audience awareness research • Training – How to videos, e-learning, Information days, workshops • Events – Third party + CAMS originated: conferences and expositions Hack days, Web chats, Twitter Q&As But we’d like to work together with you and would love to hear your ideas… 10
- 11. 11 Thank you Silke Zollinger, Press & Events Manager Eva Remete, Web Officer Francesca Fusco, Event & Support Officer David Armstrong, Team Leader
Editor's Notes
- Our aims for communication
- Sector conferences like – Energy Live News, Stakeholder & media briefings in the UK, Sweden, Germany, France, Belgium, Spain International conferences such as COP21
- Selling in news stories to capture a broad audience or placing feature articles in sector specific press such as those for Parliamentarians and policy-makers
- Creating an online presence for CAMS, bringing the pre-cursor MACC content and catalogue across and generating new content to showcase our activity, and seeding our content on social media so that it can be picked up and shared.
- But what next? Measure so we can prove impact: Usability research for the websites Audience awareness for impact Content that can be used across channels eg digital, and plain english enough to make Copernicus understood – infographics, how to videos Working with Copernicus partners such as EUMETSAT and ESA as well as with you, to promote your work and expertise