Connecting the Experience: How APIs are Revolutionizing Commerce in the Age of the Consumer
Embedding transactional capability within brand marketing to create digital experiences that bring a brand to life is a powerful new commerce strategy. But significant technical hurdles need to be cleared. How will your business overcome them?
By harnessing API technologies, CIOs, digital CMOs, and developers are finding success in quickly delivering the perfect mix of content and commerce to every piece of glass, without the pain points or slow time to market normally associated with complex enterprise applications.
Join Sal Visca, Chief Technology Officer, Elastic Path, as he reveals how the world's leading brands accelerate the customer journey by using Commerce Integration Platforms and hypermedia APIs to embed commerce software directly within the Adobe Marketing Cloud.
If you’re in charge of IT strategy or implementation, don’t miss this revealing session. You’ll learn:
- How to overcome technical and organizational challenges that block the delivery of experience-driven commerce.
- How hypermedia API technology can embed transactional capabilities directly into Adobe Marketing Cloud.
- How to build a best-of-breed, interoperable technology platform to spur innovation
- How to make IT a super hero among your business users.
Welcome to the next level of ecommerce capabilities in our latest release version 6.5 of the Digital Commerce Engine™ software. In this webinar we will discuss some of the key highlights including our fully integrated subscription and billing management, advancements to our Digital Commerce API™.
Presented at 3|SHARE's EVOLVE'14 - The Adobe Experience Manager Community Summit on Wednesday November 19th, 2014 at the Hard Rock Hotel in San Diego, CA. evolve14.com
Evolve 2014 integrating complex systems for experience driven commerceElastic Path
Completing complex integrations to build experience driven commerce, presented in the technical breakout session at the recent Adobe developer conference Evolve 14 by Andrew Lau, Product Manager at Elastic Path Software
This was presented by me in AWS Meetup in Riyadh. I spoke about core dimensions of API management and Amazon API Gateway. It covers API fundamentals as well as security and architecture principles using AWS services.
Since 2006, R-Style Lab has become a full-stack web development company with more than 250 delivered projects of different sizes and complexity.
Full-cycle development, product customization and integration, or its maintenance and support - we will help find the best solution for our customer's needs.
Welcome to the next level of ecommerce capabilities in our latest release version 6.5 of the Digital Commerce Engine™ software. In this webinar we will discuss some of the key highlights including our fully integrated subscription and billing management, advancements to our Digital Commerce API™.
Presented at 3|SHARE's EVOLVE'14 - The Adobe Experience Manager Community Summit on Wednesday November 19th, 2014 at the Hard Rock Hotel in San Diego, CA. evolve14.com
Evolve 2014 integrating complex systems for experience driven commerceElastic Path
Completing complex integrations to build experience driven commerce, presented in the technical breakout session at the recent Adobe developer conference Evolve 14 by Andrew Lau, Product Manager at Elastic Path Software
This was presented by me in AWS Meetup in Riyadh. I spoke about core dimensions of API management and Amazon API Gateway. It covers API fundamentals as well as security and architecture principles using AWS services.
Since 2006, R-Style Lab has become a full-stack web development company with more than 250 delivered projects of different sizes and complexity.
Full-cycle development, product customization and integration, or its maintenance and support - we will help find the best solution for our customer's needs.
APIs have seen a stellar growth over the last decade or so. API product managers help build the platform the right way, with requirements rationalization, design standards, style guides, public launch frameworks, measurements and a forward looking plan to grow the business of APIs. This presentation talks about the multi-year journey towards organized REST APIs powering different payment product lines, overcoming silos and lessons learnt in managing the business of APIs at PayPal. It also focuses on understanding the real customer of APIs (merchants, partners vs. developers), their differences and the key elements of an API ecosystem (tools and environments) that allow the APIs to be successful on a large scale.
Hybris is a popular eCommerce platform.
An SAP company, it is rated among the top enterprise suites for eCommerce solutions by Gartner and Forrester.
Hybris is being used by GE, P&G, 3M, Nikon, Levi's among others.
Established Hybris Center of Excellence in Bangalore.
Neev has been working on eCommerce projects since its inception and has worked with clients such as KEH, GPPGolf, Provogue and PopMarket on eCommerce projects.
Neev has a team of Hybris-Certified expert developers.
Experience in handling complex Hybris commerce implementations for multi-national clients.
Razorfish, our parent brand, is a Multi-regional Hybris Gold Partner with a team of certified Hybris experts.
In this world of digitalization, technologies are advancing rapidly. As the world’s foremost tech news contributor, it is our duty to keep everyone updated with the latest top 10 trending technologies in 2021.
This presentation explains how companies are transforming their businessees with APIs. In it, we go into detail on how to take advantage of cloud integration brokers, API providers, and application developers.
Sitecore Virtual Developer Day - SxA StorefrontRob Earlam
A session I recorded for Sitecore's Virtual Developer Day in 2018. This was introducing the new SxA Storefront module released as part of Sitecore Experience Commerce 9.
Mashery API Management Solution is complete SaaS-based product that can be deployed in the cloud, on-premise or hybrid.
Some of the key features include traffic management, reporting and analytics.
Mashery gives the power to negotiate custom access of API endpoints in a granular manner and can be integrated with OAuth authorization platforms.
Filtering of the response content and automatic API documentation generation are some of the nice to have features of any public API, together with rate limiting and versioning and Mashery has all of it at your fingertip.
Retail Point of Sale (POS) and Oracle E-Business Suite (EBS) IntegrationInfogain
Retail customers who have invested in EBS and also want to implement Oracle
Retail Store Solutions can now leverage Infogain’s comprehensive solution for
integrating Oracle E-Business Suite and Oracle Store Solutions
What is API Product Management by PayPal Director of ProductProduct School
Main takeaways:
- What does API Product Management mean and how is it different from traditional Product Management
- Some strategies to build an API offering that scales with time instead of causing bottlenecks
- Lessons learnt in the journey of re-imagining the API ecosystem at PayPal
APIs have seen a stellar growth over the last decade or so. API product managers help build the platform the right way, with requirements rationalization, design standards, style guides, public launch frameworks, measurements and a forward looking plan to grow the business of APIs. This presentation talks about the multi-year journey towards organized REST APIs powering different payment product lines, overcoming silos and lessons learnt in managing the business of APIs at PayPal. It also focuses on understanding the real customer of APIs (merchants, partners vs. developers), their differences and the key elements of an API ecosystem (tools and environments) that allow the APIs to be successful on a large scale.
Hybris is a popular eCommerce platform.
An SAP company, it is rated among the top enterprise suites for eCommerce solutions by Gartner and Forrester.
Hybris is being used by GE, P&G, 3M, Nikon, Levi's among others.
Established Hybris Center of Excellence in Bangalore.
Neev has been working on eCommerce projects since its inception and has worked with clients such as KEH, GPPGolf, Provogue and PopMarket on eCommerce projects.
Neev has a team of Hybris-Certified expert developers.
Experience in handling complex Hybris commerce implementations for multi-national clients.
Razorfish, our parent brand, is a Multi-regional Hybris Gold Partner with a team of certified Hybris experts.
In this world of digitalization, technologies are advancing rapidly. As the world’s foremost tech news contributor, it is our duty to keep everyone updated with the latest top 10 trending technologies in 2021.
This presentation explains how companies are transforming their businessees with APIs. In it, we go into detail on how to take advantage of cloud integration brokers, API providers, and application developers.
Sitecore Virtual Developer Day - SxA StorefrontRob Earlam
A session I recorded for Sitecore's Virtual Developer Day in 2018. This was introducing the new SxA Storefront module released as part of Sitecore Experience Commerce 9.
Mashery API Management Solution is complete SaaS-based product that can be deployed in the cloud, on-premise or hybrid.
Some of the key features include traffic management, reporting and analytics.
Mashery gives the power to negotiate custom access of API endpoints in a granular manner and can be integrated with OAuth authorization platforms.
Filtering of the response content and automatic API documentation generation are some of the nice to have features of any public API, together with rate limiting and versioning and Mashery has all of it at your fingertip.
Retail Point of Sale (POS) and Oracle E-Business Suite (EBS) IntegrationInfogain
Retail customers who have invested in EBS and also want to implement Oracle
Retail Store Solutions can now leverage Infogain’s comprehensive solution for
integrating Oracle E-Business Suite and Oracle Store Solutions
What is API Product Management by PayPal Director of ProductProduct School
Main takeaways:
- What does API Product Management mean and how is it different from traditional Product Management
- Some strategies to build an API offering that scales with time instead of causing bottlenecks
- Lessons learnt in the journey of re-imagining the API ecosystem at PayPal
IBM API Connect is a Comprehensive API Solution. It is an integrated creation, runtime, management, and security foundation for enterprise grade API’s and Microservices to power modern digital applications.
In this webinar,
API Management Concepts
IBM API Connect overview and features
Kellton Tech’s API Strategy with IBM API Connect.
Technology: IBM API Connect 5.0
Openbar Leuven \\ Using API Management to improve developers productivity \\ ...Openbar
Developers no longer start from an empty file. More and more existing API’s and services are used to rapidly develop new applications. During this session we will demonstrate how API Management solutions can help developers to find/reuse/create APIs and services to speed up application development. We will focus both on the API/service consumers and producers. Real world use cases will be used to demonstrate the key capabilities of good API Management solutions.
INTERFACE, by apidays - From Monolith to Open Finance with APIs by Marcilio ...apidays
INTERFACE, by apidays 2021 - It’s APIs all the way down
June 30, July 1 & 2, 2021
From Monolith to Open Finance with APIs
Marcilio Oliveira, Co-founder and CGO at Sensedia
This presentation outlines an approach to selecting an appropriate ecommerce platform then outlines the leading open source options for the Western and Chinese markets.
Our API Evolution: From Metadata to Tooling API for Building Incredible AppsDreamforce
Exposing org metadata is incredibly powerful if successfully harnessed. Hear from Salesforce's Exposing org metadata is incredibly powerful if successfully harnessed. Hear from Salesforce's Federico Recio on the evolution of Salesforce?s APIs as well as an introduction to Metadata Catalog with Peter Wisnovsky. Let?s discuss how Salesforce Object Manager utilizes our newest API and how you can create incredible user experiences in your own apps. Watch the video now: https://www.youtube.com/watch?v=pPNOtxVd7ow
Similar to Evolve 2014 experience driven commerce (20)
To view the full webinar visit: http://www.elasticpath.com/resources/webinar/commerce-content-perfected
The most innovative and profitable digital experiences require almost perfect choreography between your ecommerce and content management systems. In this webinar, we explain how you can achieve a perfect integration – and illustrate it with an insider’s look at how Elastic Path tackles the challenge with leading WCM solutions including Adobe® Experience Manager and OpenText® CEM.
REST Fest 2012: HATEOAS Your Cake and Eat It TooElastic Path
Featured talk by Senior Product Architect Matt Bishop: HATEOAS Your Cake and Eat It Too: Turning Complex Business Processes into an Easy-To-Use API
We set out to build a HATEOAS server that had all the bells and whistles, only to find, well, not many pre-existing bells and whistles. By necessity we had to build our own HATEOAS server and figure out how to turn our complex ecommerce process into an API that required little training to succeed with. This talk will cover that journey and give some insight as to how to do it yourself.
Cashing in on the Smartphone Gaming BoomElastic Path
The widespread adoption of iOS and Android devices has led to massive changes in the retail portable game category. According to Mintel's, "The US Mobile Gaming Market - May 2011", U.S. mobile phone and tablet gaming sales hit $898 million in 2010, doubling 2005 figures.
With smartphone and tablet sales on the rise, games being the leading category in the App Store and Android Market, and cloud gaming poised to take off, the future of mobile gaming looks very rosy indeed. Both Mintel and eMarketer are forecasting revenues to top $1.5 billion by 2014-15.
To profit from the mobile gaming boom, Elastic Path offers a number of recommendations aimed at app stores and game publishers. These include broadening portfolios to appeal to diverse audiences, improving title discovery, integrating robust social features, continuing to innovate with freemium games, and working with advertisers to promote products in-game.
Moving complex enterprise ecommerce systems to the cloudElastic Path
Developing and operating an enterprise commerce ecosystem, with its complex integrations, can often be a significant challenge. Are you wondering if a migration to the cloud would be best for your business, or if it is even possible for your specific applications? In this webinar we will discuss some of the advantages and disadvantages of working in a Platform-as-a-Service (PaaS) environment, such as dealing with restricted classes, leveraging automatic scalability, and migrating the persistence layer. Learn from our experiences, as we reveal what worked best as we moved our own multi-server enterprise application from traditional collocated hardware into the Google App Engine cloud environment.
Business Challenges Solved by APIs: What Every Executive Should KnowElastic Path
It seems like everyone either has or needs an API these days. Analysts are touting how critical it is for businesses to engage their customers across every touchpoint. APIs are supposed to fuel innovation for these new applications, new channels, and, ultimately, new ways to generate revenue.
But getting your API strategy off the ground could be more difficult than it sounds. Even with the right strategy and architecture, there are very real technical challenges in your way.
Join API experts from Elastic Path Software as well as API Evangelist Kin Lane for a frank discussion on the current state of APIs.
Keeping customers reducing churn through support and upgrade optimization Elastic Path
In the competitive telecommunications market place, business leaders are tasked with reducing customer churn, increasing conversion and boosting customer lifetime revenue. However, retaining and engaging mobile and broadband customers involves more than just optimizing the upgrade and renewal process. Telecoms must support the customer relationship over the lifetime of the contract through top-notch self-service tools.
Optimizing the customer journey for the complex saleElastic Path
From device and plan discovery, to unique service bundling, cross-sell and up-sell configuration and complex invoicing, no online sales process is more complex than in the telco industry. Join Linda Bustos, author of the Get Elastic blog, as she discusses how telecom enterprises can simplify their notoriously complex online experience to increase customer acquisition.
Maximizing conversion with checkout optimizationElastic Path
With average cart abandonment rates falling anywhere between 55 and 72%, it’s no wonder checkout optimization is the number one concern for ecommerce marketers. But redesigns and A/B tests often fail to move the needle because they focus only on checkout design, and ignore the psychological reasons customers are abandoning their purchases.
In this deck you will learn:
*A systematic process for optimizing your website that addresses the FUD (fears, uncertainties and doubts) surrounding the purchase process
*How to perform a heuristic evaluation on your checkout process for design and usability
*Tips for breaking out of your testing rut
Virtual Goods Mean REAL Money This HolidayElastic Path
Amid growing economic uncertainty, many American shoppers will hold back on spending this coming holiday season. According to research firm Kantar Retail, e-retail sales will grow 13.5% compared with 16.5% last holiday season and overall retail sales will increase just 2.8%, half the 2010 rate.
To help lure the virtual gift buyer, this report offers insights into consumer attitudes and behaviors towards digital goods this holiday season, and provides a number of recommendations to help maximize visibility through online search and social networks, working towards developing a single view of the customer across all channels from mobile/web to retail, cross-merchandising digital and physical items, and expanding gifting and payment options.
The goal of this white paper is to demonstrate why the only successful way to approach a major ecommerce project today is to pursue a rigorous "integration first" strategy, rather than relying on traditional procurement methods. Based on our experience helping hundreds of companies achieve their online commerce goals, we'll also provide you with practical, hands-on advice for managing your project and evaluating software using this approach.
The State of PC Gaming: The Shift from Packaged Goods to Digital DistributionElastic Path
The video game industry is undergoing a fundamental shift from a traditional business model reliant on the sale of packaged goods and perpetual licensing, to one dominated by digital distribution and new forms of monetization. With unit sales of game downloads surpassing physical purchases, the transition to digital is creating tremendous opportunities for game developers, publishers, retailers, and device makers.
In this rapidly changing landscape, how can industry players evolve their offerings to better meet changes in consumer expectations and buying behavior? In this research study 505 US adults over the age of 18 who had played a downloaded or boxed PC or Mac game in the previous month were polled to examine consumer attitudes and behaviors toward PC and Mac games.
The Future of Newspapers and Magazines in the Digital EraElastic Path
Our latest survey uncovers consumer behaviors and attitudes towards print and digital media that can inform an approach. Newspaper and magazine publishers that are committed to finding new ways of differentiating and continuously improving their offerings to better meet the needs of their readers will outlive competitors in this rapidly evolving digital era.
Software publishers face the same threats that the music and media industry have been forced to accept, that consumers value their products but are no longer prepared to pay for them. Software publishers and retailers alike must find new ways of licensing their products that resonate with their consumers.
For more ecommerce webinars visit us at http://www.elasticpath.com/webinars/archive
A successful ecommerce project is a beautiful thing. It can raise revenue, reduce cost, and strengthen a brand. Unfortunately, the visibility of ecommerce and the breadth of stakeholders can amplify the usual project risks-availability of IT skills, understanding of business needs, scope control, accurate estimating, and so on. We sifted through the results (and in some cases, debris) of ecommerce projects over the last 10 years to bring you this "on the ground" view of what to do to turn the odds in your favor.
Featuring: Gord Janzen, Chief Operating Officer, Elastic Path Software and Atul Jain, Associate General Manager, HCL Technologies
Multichannel 2.0: Are You Ready for the Next Generation of Commerce Channels?Elastic Path
For more ecommerce webinars visit us at http://www.elasticpath.com/webinars/archive
While the retail store, call center, print catalog and website (Multichannel 1.0) still play key parts in multichannel retail, a new generation of shopping channels is emerging. Advancements in mobile, interactive digital TV and in-store digital signage (Multichannel 2.0) will change the face of shopping as we know it. This one-hour webinar will cover the possibilities and challenges for both IT and marketing professionals.
Featuring: Linda Bustos, ecommerce analyst, Elastic Path Software & Peter Sheldon, product manager, Elastic Path Software
Requirements Diligence: The Cornerstone to Ecommerce Project SuccessElastic Path
For more ecommerce webinars visit us at http://www.elasticpath.com/webinars/archive
Whether you are building your requirements for an in-house developed project or just trying to deciding what to do, requirements are the cornerstone of success and need to go beyond a wish list of needed features and capabilities. This one-hour webinar will cover key strategies and tactics to help you build the most effective, bullet-proof requirements to ensure project success.
Featuring: Bernardine Wu, CEO of consultancy, FitForCommerce
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
2. Elastic Path is the leading independent enterprise
experience-driven commerce platform
• We help the world’s best brands create revenue from experience-driven commerce
• We have an international team serving enterprises around the globe
• We offer patent-pending solutions, proven execution, and great enterprise references
2000
founded in Vancouver,
Canada
over $6.5 billion
customer revenue created annually
150+
customers
100%
MRR growth
#1
commerce blog
150+
professionals
Recognized as a “major player”
3. Agenda
1. Technical and organizational challenges blocking
experience-driven commerce#
2. An API approach to enabling the Adobe Marketing Cloud#
3. The Accelerating Need for Intelligent APIs#
4. Evolution of API Technologies#
5. Elastic Path’s Approach to APIs#
6. APIs: Enabling the Digital Organization#
7. Summary #
4. Overcoming Technical and
Organizational challenges
that block the delivery of experience-driven commerce
6. Consumer digital experiences are disjointed
Source:
US
Cross-‐Channel
Retail
Forecast,
2011
to
Catalog!Glossy!
2016,
Forrester
Research
Inc.,
October
2013
14. § Connects all data to Adobe
Marketing Cloud via hypermedia
Cortex API with Live Authoring
§ Exposes Core Commerce
capabilities via Cortex API
§ Enables commerce experiences
through the Internet Of Things
leveraging the Cortex API
§ Provides a way for partners to
integrate easily into the Elastic Path
ecosystem via Cortex API or
Enterprise Integration Framework
§ Enterprise Integration Framework brings in
data from other business platforms which can
then be exposed via Cortex API
15. PATENT-‐PENDING
TECH
LEVEL
3
REST
intui9ve,
universal
LEVEL
2
REST
LEVEL
1
REST
SOAP
/
RPC
obscure,
proprietary
vs.
typical
plaDorm
LEVEL
3
REST
HYPERMEDIA
API
REDUCED
EFFORT
AND
COST
vs.
typical
pla?orm
person/days
§ Industry’s first commercial implementation
§ Self-discoverable hypermedia controls
§ Intuitive, universal interface
§ Highly usable by digital agencies and SIs
§ Realization of Gartner® Pace Layering
§ Completely decouples front and back ends
§ Stability, control, security, and performance
§ “Self serve” commerce capabilities
17. Ecommerce and CMS platform capabilities are rapidly amalgamating
*
Commerce
and
Content:
The
Perfect
Couple
or
a
Tumultuous
Affair?
Forrester
Research
Inc.,
November
19,
2013
21. Customers,
Shoppers
&
Dealers
Adobe
Experience
Manager
Adobe
NaBve
Components
Adobe
CMS
Data
Store
22. Customers,
Shoppers
&
Dealers
Adobe
Experience
Manager
Adobe
NaBve
Components
Adobe
CMS
Data
Store
23. Customers,
Shoppers
&
Dealers
Adobe
Experience
Manager
Adobe
NaBve
Components
EP
Commerce
Components
Adobe
CMS
Data
Store
24. Customers,
Shoppers
&
Dealers
Adobe
Experience
Manager
Adobe
NaBve
Components
EP
Commerce
Components
Adobe
CMS
Data
Store
Cortex
SDK
25. Customers,
Shoppers
&
Dealers
Adobe
Experience
Manager
Adobe
NaBve
Components
EP
Commerce
Components
Adobe
CMS
Data
Store
Cortex
SDK
26. Customers,
Shoppers
&
Dealers
Adobe
Experience
Manager
Commerce
IntegraBon
PlaGorm
Adobe
NaBve
Components
EP
Commerce
Components
Adobe
CMS
Data
Store
Cortex
SDK
27. Customers,
Shoppers
&
Dealers
Adobe
Experience
Manager
Commerce
IntegraBon
PlaGorm
Adobe
NaBve
Components
EP
Commerce
Components
Adobe
CMS
Data
Store
Cortex
SDK
Connector
28. Customers,
Shoppers
&
Dealers
Adobe
Experience
Manager
Adobe
NaBve
Components
EP
Commerce
Components
Adobe
CMS
Data
Store
Cortex
SDK
Commerce
IntegraBon
PlaGorm
Connector
29. Customers,
Shoppers
&
Dealers
Adobe
Experience
Manager
Adobe
NaBve
Components
EP
Commerce
Components
Adobe
CMS
Data
Store
Cortex
SDK
Commerce
IntegraBon
PlaGorm
Connector
Commerce
Features
• Catalog
&
pricing
• Payments,
Taxes,
etc
• Order
handling
30. Customers,
Shoppers
&
Dealers
Adobe
NaBve
Components
EP
Commerce
Components
Adobe
CMS
Data
Store
Commerce
Features
• Catalog
&
pricing
• Payments,
Taxes,
etc
• Order
handling
Adobe
Experience
Manager
Cortex
SDK
Commerce
IntegraBon
Enterprise
Systems
PlaGorm
Connector
31. Customers,
Shoppers
&
Dealers
Adobe
NaBve
Components
EP
Commerce
Components
Adobe
CMS
Data
Store
Commerce
Features
• Catalog
&
pricing
• Payments,
Taxes,
etc
• Order
handling
Adobe
Experience
Manager
Cortex
SDK
Commerce
IntegraBon
Enterprise
Systems
PlaGorm
Connector
DifferenBator
Features
• Store
inventory
• Retail
order
status
• Other
32. Customers,
Shoppers
&
Dealers
Adobe
NaBve
Components
EP
Commerce
Components
Adobe
CMS
Data
Store
Commerce
Features
• Catalog
&
pricing
• Payments,
Taxes,
etc
• Order
handling
Adobe
Experience
Manager
Cortex
SDK
Commerce
IntegraBon
Enterprise
Systems
PlaGorm
DifferenBator
Features
• Store
inventory
• Retail
order
status
• Other
Connector
EAI
Framework
33. Customers,
Shoppers
&
Dealers
Adobe
NaBve
Components
EP
Commerce
Components
Adobe
CMS
Data
Store
Commerce
Features
• Catalog
&
pricing
• Payments,
Taxes,
etc
• Order
handling
Adobe
Experience
Manager
Cortex
SDK
Commerce
IntegraBon
Enterprise
Systems
PlaGorm
DifferenBator
Features
• Store
inventory
• Retail
order
status
• Other
Connector
EAI
Framework
Standard
Connector
34. Customers,
Shoppers
&
Dealers
Adobe
NaBve
Components
EP
Commerce
Components
Adobe
CMS
Data
Store
Commerce
Features
• Catalog
&
pricing
• Payments,
Taxes,
etc
• Order
handling
Adobe
Experience
Manager
Cortex
SDK
Commerce
IntegraBon
Enterprise
Systems
PlaGorm
DifferenBator
Features
• Store
inventory
• Retail
order
status
• Other
Connector
EAI
Framework
Standard
Connector
35. Customers,
Shoppers
&
Dealers
Adobe
NaBve
Components
EP
Commerce
Components
Adobe
CMS
Data
Store
Commerce
Features
• Catalog
&
pricing
• Payments,
Taxes,
etc
• Order
handling
Adobe
Experience
Manager
Cortex
SDK
Commerce
IntegraBon
Enterprise
Systems
PlaGorm
DifferenBator
Features
• Store
inventory
• Retail
order
status
• Other
Connector
EAI
Framework
Standard
Connector
Custom
Connector
36. Customers,
Shoppers
&
Dealers
Adobe
NaBve
Components
EP
Commerce
Components
Adobe
CMS
Data
Store
Commerce
Features
• Catalog
&
pricing
• Payments,
Taxes,
etc
• Order
handling
Adobe
Experience
Manager
Cortex
SDK
Commerce
IntegraBon
Enterprise
Systems
PlaGorm
DifferenBator
Features
• Store
inventory
• Retail
order
status
• Other
Connector
EAI
Framework
Standard
Connector
Custom
Connector
37. Customers,
Shoppers
&
Dealers
Adobe
NaBve
Components
EP
Commerce
Components
Adobe
CMS
Data
Store
Commerce
Features
• Catalog
&
pricing
• Payments,
Taxes,
etc
• Order
handling
Adobe
Experience
Manager
Cortex
SDK
Commerce
IntegraBon
Enterprise
Systems
PlaGorm
DifferenBator
Features
• Store
inventory
• Retail
order
status
• Other
Connector
EAI
Framework
Standard
Connector
Custom
Connector
Custom
Components
38. Customers,
Shoppers
&
Dealers
Adobe
NaBve
Components
EP
Commerce
Components
Adobe
CMS
Data
Store
Commerce
Features
• Catalog
&
pricing
• Payments,
Taxes,
etc
• Order
handling
Adobe
Experience
Manager
Cortex
SDK
Commerce
IntegraBon
Enterprise
Systems
PlaGorm
DifferenBator
Features
• Store
inventory
• Retail
order
status
• Other
Connector
EAI
Framework
Standard
Connector
Custom
Connector
Custom
Components
Connector
39. Customers,
Shoppers
&
Dealers
Adobe
NaBve
Components
EP
Commerce
Components
Adobe
CMS
Data
Store
Commerce
Features
• Catalog
&
pricing
• Payments,
Taxes,
etc
• Order
handling
Adobe
Experience
Manager
Cortex
SDK
Commerce
IntegraBon
Enterprise
Systems
PlaGorm
DifferenBator
Features
• Store
inventory
• Retail
order
status
• Other
Connector
EAI
Framework
Standard
Connector
Custom
Connector
Custom
Components
Connector
40. Experience Manager
Component
Component
Component
Component
Component
Adobe Commerce API
AEM Integration Layer
CRX
Cortex SDK
AEM
AEM
Commerce
Elastic Path
Commerce Integration Platform
Resource
Binding
Core Commerce
Resource
Binding
Resource
Binding
Resource
Binding
Resource
Binding
Resource
Binding
Project
Extension
REST/HTTP
Resource
Binding
Java
Web Service
Pricing
Promotions
…
Other System
Other System
Marketing Cloud
Analytics
Target
Campaign
41. The Accelerating Need "
for Intelligent APIs
How to build a best-of-breed,
Interoperable technology platform "
to spur innovation
42. The Accelerating Need for Intelligent APIs
§ Mass proliferation of new devices, consumer touchpoints!
§ New points of content and service consumption!
§ Continuous Innovation and Experimentation, Fast Fail#
§ Digital: Blending the Online and Physical Worlds#
§ The Internet of Things – the Internet of Everything !!
§ Increasing Interconnectedness of the World #
#
Intelligent APIs are the enabling technology!
43. APIs to enable Digital Consumer Engagement
Some
Digital
MarkeZng
capabiliZes
that
will
benefit
from
good
APIs
45. Evolution of API technologies
It’s been a journey of technologies:#
§ RPC - Remote Procedure Calls#
§ POX – Poor Old XML over HTTP#
§ Web Services endpoints, WSDL#
§ SOAP#
§ RESTful (“Give SOAP a REST”)#
§ Hypermedia API Level 3 REST
#
Elastic Path has commercialized a
Level 3+ REST API Framework
called Cortex #
47. Hypermedia
SOAP
REST/JSON
Hypermedia moving past the hype
§ Standardization#
§ SDKs, tools#
§ Emerging frameworks#
§ Real-world usage
#
The time has come for intelligent APIs!
49. Richardson Maturity Model (RMM) – Levels of REST
References:
hp://marZnfowler.com/arZcles/richardsonMaturityModel.html
based
on
Leonard
Richardson’s
the
Richardson
Maturity
Model
(RMM)
hp://restcookbook.com/Miscellaneous/richardsonmaturitymodel/
hp://www.ics.uci.edu/~fielding/pubs/dissertaZon/top.htm
50. Elastic Path Cortex spans the API chasm to Level 3 REST
LEVEL 3 REST
LEVEL 2 REST
LEVEL 1 REST
PROVIDES:
Fully-defined hypermedia controls
Self-discoverable data shapes
NEED TO KNOW: Nothing
NO STANDARDS
Limited EXAMPLES
Limited FRAMEWORKS
CORTEX API
intuitive, universal
PROVIDES:
Resources, Verbs, Endpoint Links
NEED TO KNOW: Nothing
PROVIDES:
Resources, Verbs
SOAP / RPCNEED TO KNOW: Data Shapes, Endpoints
obscure, proprietary
PROVIDES:
Resources
NEED TO KNOW: Actions, Data Shapes, Endpoints
Fantasy
?
Zealot?
RESTafarian
?
PragmaZc
REST
?
51. The power of the Elastic Path Cortex Hypermedia API
Projecting business capabilities#
§ Abstract touchpoints away from complex business rules, but enable them with business concepts#
§ Allow touchpoints and business rules to evolve independently. Lower long-term maintenance costs#
Developer Experience#
§ Allow developers of different skillsets and experiences to understand and leverage the API with
minimal training and ramp-up#
§ Give greater flexibility for touchpoint developers with minimal overhead#
§ “headless” ecommerce stack for easy integration into the Adobe Marketing Cloud and other
touchpoints#
hp://developers.elasZcpath.com/
53. EP Cortex – supporting the Consumer Journey
*
Commerce
Everywhere™
uses
a
patent-‐pending
Level
3
REST
API
framework
to
streamline
the
integraZon
of
enterprise
commerce
funcZonality
into
client
applicaZons
56. Summary
§ Tight integration between Content and Commerce is critical
for Experience Driven Commerce:#
à Elastic Path for Adobe Marketing Cloud#
§ APIs are the key to deep integration #
§ APIs will enable commerce / monetization to be embedded
in consumer digital and physical experiences#
§ The Internet of Everything is coming fast and furious –
be ready with an intelligent API - Elastic Path Cortex#
#
57. Continue the Discussion
1. Swing by our booth to further discuss our API and Commerce
Integration or for a demo (Booth #2)#
2. Email Sal@elasticpath.com to set up a 1:1 meeting with our
technologists#
3. Or try it out for yourself first: http://developers.elasticpath.com/
#
#
58. www.elasticpath.com!
Sal Visca!
CTO, Elastic Path!
Nov 19, 2014!
sal.visca@elasticpath.com!
2014 EVOLVE
EXPERIENCE-DRIVEN COMMERCE!