Bots
You may not need a UI
2016
Bots are everywhere!
ChatBots
WhatsApp Messenger
QQ WeChat
Skype Viber
LINE BBM Telegram
Gold Rush
Write a chatbot and …
$$$$$$$$$$$$$
?
App Stores
Featured
Top
Preinstalled
Window of opportunity
weeks days hours
Win a WWDC ticket
Show a prototype
“Oh cool, we’ll feature you”
actually viable option
AppStore
Messenger Bot Store
$$$
Featured
Top
Contact List
People + Groups + Bots
Market
Challenges
80% of Apps
Never Downloaded
Sustainability
5 years from now
5 years before now
Anti-Hype Approach
My Phone Broke
called them
scheduled a pick-up
got SMS
2 days later they called
me to agree on a repair
SMS with a price and
account details
online bank
call to schedule
a delivery
never met
no app
no e-commerce site
7 years
sustainable business
largest in the country
Do you need an App?
Dawn of Software
Business Processes
60s-80s
Paper => Digital
Disconnected Machines
Solo Work
All-Day Workflows
Attention = Value
Consumer Web
More Time
More Attention
More Ad Revenue
Yet Another
Social Network
“a user wants to use our
application”
New thinking
give maximum value
in minimal time
There’s an app for that
“app”
40s download
Signup (+ email!)
learning curve
single action
buy a conference ticket
weather
order a taxi
phone repair = 10 minutes
phone calls
getting dressed to meet a
delivery person
App is almost always a
wrong answer
Have an app? So what?
Website?
2s download
+20s to download
FONTS!
Take a tour!
signup
Remember that
EU cookie law?
Your helpful reminder
switch to desktop version
ptss! we have an APP!
Where’s that one
feature I need?
Website is better
Shift
old: stream
new: notification
automate!
sales
automatic cold email
third-party handles
replies
canned responses
schedule a sales call
calendar
email actions
click here if you’re
interested
Logistics
Subcontractors
Matching
No UI
No Dedicated UI
No Routine UI
Social Media
Monitoring
Dashboard
with non-actionable data
Reports
How my dashboard
looked last week
Feed
Links to FB posts
so you can argue
Dashboard
Reports
Feed
Pull model
all day
Tedious
Boring
Counterproductive
AI
Sentiment analysis
Clustering
Outlier detection
Alerts
Automatic Reports
Actionable
Usefull
Push model
Rethink the business
process
Start from
UI
UX
process
Machine + Human
AI by default
Human when necessary
Replace a company
with a program
money making wonder
Building Blocks
APIs
any messenger platform
sms
phone
Phone is a new Email
2000s desktop email
2010s mobile phone
everyone has sms
text us
1-800-whatever
Short codes
AI APIs
Writing your own AI
Writing your own jQuery
unnecessary
not cool anymore
pick a library
plug it in
move on with your life
human-as-an-api
third-party UIs
Calendar Email
SalesForce ZenDesk FB Page
Chat sms
Excel pdf
Talk to you customer
Talk to your product team
Talk to your users
Bots
No UI
push model
AI by default
Human when necessary
give maximum value
in minimal time
Build Great Products!
Chris Messina
a16z WeChat
botlist.co Slack Apps
Bot Framework
http://j.mp/cortana-bots-build2016
Андрей Листочкин "Боты: возможно, вам не нужен UI"

Андрей Листочкин "Боты: возможно, вам не нужен UI"