This document discusses how to generate engaging comments on content sharing platforms like SlideShare by appealing to emotions. It introduces the "CIPP Factor" - focusing comments on cultivating the emotions of Confidence, Integrity, Pride and Passion in readers. The document argues that comments without these emotional elements will not engage readers. It advises authors to understand their readers' interests and emotions to effectively use the CIPP Factor when writing comments. Generating momentum through stirring these emotions can increase reader engagement and influence.

1. Comments with no Moments
Ali Anani

2. http://www.gallup.com/poll/11590/best-hospitals-nurture-emotions-
engagement.aspx
Reading this survey
was the inspirer of
this presentation

3. Discriminating Factors Are the Same
Best Practices
Hospitals Offer the
patient
Confidence
Integrity
Pride
Passion

4. Discriminating Factors Are the Same
Best Practices So, authors should
Hospitals Offer the fulfill these
patient emotional needs
Confidence
Integrity
Pride
Passion

5. Slideshare has helped our real
world social networks surpass time
and space so that authors and
readers alike may share the
triumphs, tragedies and stressful
moments of life

7. Best Practices
Authors Offer the
Reader
Confidence- being an
authority in their field
Integrity
Pride
Passion

8. Integrity
Engaged
Readers
Pride
Passion

9. Integrity
Engaged More Engaged
Readers Authors
Pride
Passion

10. Comments with no
Moments

11. Writing comments or ads
Will only engage the readers if
they adhere to the four emotions
described in the previous slides
Confidence + Integrity + Pride + Passion

12. Like an MD who knows his patients,

13. an author needs to know his readers

14. You need to
generate
comments with
momentum

15. Consider your
presentation as
windmill that
rotates with Integrity Confidence
the 4
emotional
powers
Pride Passion

16. People tend to group with other
people that share their interests
and EMOTIONS

17. Slideshare is not only
sharing slides; it is sharing
interests and emotions as
well

18. Writing a prescription is indifferent
from writing a slideshare
presentation

19. Stir emotions and get
comments
This a performance indicator

20. The CIPP Factor
You guessed it
It is the first letter of the four
motivating emotions
Confidence
Integrity
Pride
Passion

21. Use the CIPP Factor
so that influencers
may act

22. The more you fill
influencers with the
CIPP Factor, the
more influence they
shall create

23. The CIPP Factor
Be Creative in not
only identifying
influencers, equally
important is filling
them with the CIPP
emotions

24. Lori Kane, Self-Organizing Groups Researcher at
Collective Self Ali, what about love? Could an
influencer act simply out of love?
A great question that
prompted me to add the
following slide

25. The CIPP Factor Intimacy
adds integrity
to the three
components Sweet love is the
overlapping of the
three components
Stenberg's Triangular
Theory of Love
Passion Commitment