Katy Perry's official website uses an enthusiastic and informal tone with exclamation marks and questions to directly engage visitors. Images take up most of the space, with minimal plain black text. Close-up shots of Katy Perry's face are featured prominently throughout the site, along with links to her social media accounts and an album preview. The color scheme of pale pink, yellow, white, and blue matches her pop music genre and portrays a youthful, innocent image.

1. Katy Perry’s Official Website
Pop genre

2. Links and icons of her
social media (twitter,
facebook, Instagram,
pintrest, youtube) and
merchandise store
Play button and link to
her album preview on
itunes to listen to more
songs
Hashtag to encourage
making Katy Perry a
trend on Twitter

3. Her websites speaks to its audience by speaking very informally with an
enthusiastic tone with lots of exclamation marks and questions. It speaks directly
to the viewer and tells them to engage. A clear example which includes all of
these aspects is the one circled above.

4. The fonts used are plain and black. Titles are bold and the text is kept to aof a
minimum. The ratio of image to text is 2:8 for Katy Perry’s website.

5. Most of the images used are close up shots as shown in the background of this
image. But the gallery page has a variety of shot types.
The overall use of her colour theme of pale pink, yellow, white, blue relates to her
pop genre as it looks innocent, young and fragile.

6. Along with her tweets being displayed, her costume follows the colour scheme by
wearing a yellow jumper. In other pictures on her website, the use of mise en scene
is presented via the many aspects of nature (flowers and clear empty sky as the back
drop) and an effortless beautiful make up look. No extravagant make up, hair and
costumes is used to portray her youthful image.