This is a project that I completed for an honors class about comics at Drexel University. It is a slide deck for the fake company Emics business model, or plan to bring inclusive comics to everyone.

1. Emics
Comics. Anyone. Everyone.

2. The Comic Book Industry
● Industry is growing rapidly
○ Domestic sales of comics and graphic novels was $870 million in
2013
○ New readers - no longer male dominated
● Marvel and DC
○ Control 60% of comic book sales
● Digital comics
● Movie adaptations

3. The Mission Statement
To enhance the comic book market with comics that hold representation and
identity to the utmost importance. We want to publish comics that push the
boundaries that current stereotypes create. We also want to create a platform
for aspiring comic book writers to create amazing stories.

4. ● Monthly subscription, buy per
issue online
● Sold in stores
● Website, mobile app, streaming
services (Apple TV, Roku, etc.)
● Featured page
● Comics separated by categories
● Open submission process for new
writers
● Constantly publishing new books
How We Work

5. Competitor Analysis
● C & R Press
○ Very progressive
○ Not widely known, no marketing
○ Not just comic books
● Ig Publishing
○ Very wide target market
○ Less connection between editor and writers
● Northwest Press
○ Strong LGBTQ representation
○ Lacks other types of representation

6. ● Focus on representing all types of
people
● Expand beyond “superhero” category
● Embrace new target markets
● Focus on comic books over
multidimensional comics
● Less risk and more reward for writers
and company
Value Proposition

7. Identity & Representation
● Slight categories
○ Each comic will have elements of everything
● Represent all facets
○ Race, ethnicity, gender, LGBTQ, identity, religion, disability, etc.
○ Not specific to any one thing
● Editors will reflect the comics
○ Editors will work with writers to make sure there is accurate portrayals
● Headquarters around the world
○ Comics created for people around the world by people in those countries
○ Comic book readers in different countries can really resonate with those characters

8. Customer Segments
● Demographic
○ Youth - tween to adult
○ All genders
● Behavioral
○ Mainly new comic book readers
○ Open-minded readers
● Psychographic
○ Interests: reading, pop culture, webtoons, fans of the superhero movies
● Geographic
○ Cities

9. ● Customers
○ Sold online and in comic book stores
○ Read through mobile app
● Marketing
○ Social media: Instagram, Twitter,
Facebook, YouTube
○ Promo with celebrities, authors,
bloggers in the comic book industry
○ Email campaigns
Channels

10. Revenue Streams & Cost Structure
● Revenue
○ Direct sales
○ Monthly subscription of $10
○ Individual comics range from $5 to $10 depending on popularity
○ Sponsors
● Cost
○ Employees - many editors
○ Physical copies
○ Web designers
○ Paying writers

11. ● More younger readers who are
willing to spend money on digital
comics
● Demand for more representation
○ Look at success of Ms. Marvel in
comics and Black Panther in movies
● No other competitor that is doing
exactly this
● Social impact - will thrive in social
media world
● Billion dollar industry
Business Potential

12. Works Cited
Caputo, T. C. (n.d.). The Comic Book is Dead -- Long Live the Comic Book! Retrieved from
http://www.independentpublisher.com/article.php?page=974
Hickey, W. (2017, April 21). Comic Books Are Still Made By Men, For Men And About Men. Retrieved from
https://fivethirtyeight.com/features/women-in-comic-books/
Lemssnicket. (2018, January 20). 30 Best Small and Indie Literary Publishers. Retrieved from
https://thejohnfox.com/2017/09/30-best-small-indie-literary-publishers/
Lubin, G. (2014, August 26). The Comic Book Industry Is On Fire, And It's About More Than Just The Movies.
Retrieved from https://www.businessinsider.com/the-comic-book-industry-is-on-fire-2014-8
Rogers, V. (2017, February 2). Is the Average Age of Comic Book Readers Increasing? Retailers Talk State of the
Business 2017. Retrieved from https://www.newsarama.com/33006-is-the-average-age-of-comic-book-readers-
increasing-retailers-talk-state-of-the-business-2017.html
Thibault, J. (2018, July 12). The Submission Guidelines for Every Comic Publisher in 2018. Retrieved from
https://jasonthibault.com/definitive-list-comic-publisher-submission-guidelines/