The document summarizes observations of different people in a chocolate aisle of a grocery store. A family with a father, mother and toddler daughter browsed the aisle, with the daughter wanting to touch all the chocolates but leaving empty-handed. A woman quickly selected a bitter chocolate. An older woman slowly considered options before choosing the cheapest chocolate with her grandson. Two women, one younger and heavier and one older and heavier, had different approaches to selection - the older choosing a light product quickly and leaving while the younger carefully compared prices before a small selection.