Presentation about Airports and Airport Lounges

1. RESEARCH
PRESENTATION ABOUT
AIRPORTS, AIRLINES AND
BANKS
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SERRA KOZ

2. Content
1. Airport lounges-National and International
Examples
1.1. International Airport: Hong Kong Airport
1.1.1. General Information
1.1.2. History
1.1.3. Corporate Identity
1.1.4. Awards
1.1.5. Interior Analyze of the Plaza Gold
Premium Lounge
1.2. National Airport: Mardin Airport
1.2.1. General Information& History
1.2.2. Exterior and Interior Analze of the
Airport
2. Airline: Atlas Global
2.1. The history of Atlasglobal
2.2. Meaning of Red in Logo
2.3. Skyteam Lounge
2.4 Skyteam Lounge Examples in World
3. Banks
3.1. Meaning of Industrial and
Commercial Bank
3.2. History and Important Points of
ICBC
3.2.1 Photos of Main Buildings of
ICBC
3.3 Logo Analyze
3.3.1 Image of Logo
3.4 Interior Analyze of Branches
4. References

3. International Airport:
Hong Kong International Airport
 Main airport in Hong Kong
 It is located on the island of Chek Lap
Kok which largely comprises
land reclaimed for the construction of
the airport itself.
 The airport is also colloquially known
as Chek Lap Kok Airport (赤鱲角機場),
to distinguish it from its predecessor, the
closed Kai Tak Airport.
 The airport is operated by the Airport
Authority Hong Kong 24 hours a day

4. History
 Chek Lap Kok Airport was
designed as a replacement for
the former Hong Kong
International Airport (commonly
known as Kai Tak Airport) built in
1925.
 The airport increased the land
area of Hong Kong by 1%. The
airport opened for business
in July 1998 having taken just six
years to build.

5. Corporate Indentity and Logo
 «We don't follow
world standards.
We set them.»
AIM: Providing a
world-class
experience for
every visitor

6. Awards
 HKIA is an important contributor to Hong Kong's economy, with approximately
65,000 employees. More than 100 airlines operate flights from the airport to
over 180 cities across the globe. In 2015, HKIA handled 68.5 million
passengers, making it the 8th busiest airport worldwide by passenger
traffic. Since 2010, it has also surpassed Memphis International Airport to
become the world's busiest airport by cargo traffic.[5]

7.  In 2016, HKIA handled 70.5 million
passengers and 4.52 million tonnes
of air cargo. It is connected to
about 190 destinations, including
42 in the Mainland, through
around 1,100 daily flights by more
than 100 airlines.

8. PLAZA GOLD PREMIUM LOUNGE
 The lounge is designed by Leading Hong Kong designer by Kinney Chan.
-lounge seating -shower rooms
-private resting areas -business center facilities
-internet workstation -food and beverage offerings

9. Interior of the Plaza Golden Premium

10. Interior of the Plaza Golden Premium

11. Interior of the Plaza Golden Premium

12. National Airport:
Mardin Airport
 Only domestic flights but it has international terminal building in the airport
complex
 The airport open for business in 1999.
 During 1999, only one flight per a day (Mardin-Ankara)

13.  In 2011, the airport was renovated by DHMİ (Devlet Hava
Alanları İşletmesi).
 DHMİ aimed to improve airports into the international
standards considering the human comfort, sustainability and
confidence
 They increase the number of apons and built new tower
 Today, they increase the number of the flights (İzmir,
İstanbul and Ankara)

15. New Complex

16. Interior of the Airport

18. Their motto is; Enjoy the comfort and privileges
 Atlasglobal was established on March 14, 2001 in Turkey, licenced to carry out
“Passenger and Cargo Transportation on Unscheduled Flights, Domestic and
International” and operated its first flight on June 1, 2001.
The history of Atlasglobal

19. AtlasJet now Atlasglobal
 In recent years , in 2015, AtlasJet is changed their name to Atlasglobal
because, AtlasJet creates the idea that more economical and cheaper
however AtlasJet ,now Atlasglobal, wants to be world famous airlines
company so that they changed their name.

20. Meaning of red in logo; It’s edgy,
efficient and yet dynamic
 The idea behing red color usage is that it is attention grabbing.
 Also it is associated with speed and quickness.
 Logo red triangle makes it easy to brand just about anything — layouts,
schwag.
 And it is a wonderfully simple identity system that pops up between other
airlines

21. Atlasglobal, hosts their Business Class
customers at SkyTeam Lounge
 Atlasglobal is cooperating with SkyTeam Lounge.
 SkyTeam Lounge is worldwide company
 All international Business Class passengers can enjoy SkyTeam Lounge’s
special services.

22.  Catch a breath of fresh
air from our living wall,
with more than 60
different species of
plants bringing a touch of
nature to your travels.
SkyTeam Sydney Lounge

23. SkyTeam Istanbul Lounge

24. SkyTeam Dubai Lounge

25. SkyTeam Dubai Lounge
Artful Design

27. Skyteam Beijing Lounge

29. Outline
3. Banks
3.1 Meaning of Industrial and Commercial Bank
3.2 History and Important Points of ICBC
3.2.1 Photos of Main Buildings of ICBC
3.3 Logo Analyze
3.3.1 Image of Logo
3.4 Interior Analyze of Branches
3.5 References

30. A bank that makes small loans to industrial worker
A bank that offers services to the general public
and to companies.

31.  Industrial and Commercial Bank of China was established in Beijing - 1 January
1984
 ICBC opened a branch in Luxemburg – 1999 (In 2011, it became European
Headquarter of the bank)
 The bank's Hong Kong operations are listed under the name ICBC Asia. It has
purchased the Hong Kong subsidiary of Fortis Bank and rebranded it under its
own name – 10 October 2005
 In the runup to its planned initial public offering three "strategic investors"
injected US$3.7 billion into ICBC - 28 April 2006 – (Goldman Sachs, Dresdner
Bank, American Express)

32. First ICBC Building, Beijing Headquarter of ICBC in Europe, Luxembourg

33.  Pure and Sharp type font
 Loge designed with geometric shapes
 Main color is BLACK and RED is used as accent color on White background
 The hole in the middle of logo is a Chinese letter “工”, which means
«Commercial» in English
 Also the hole in the logo comes from Chinese Coin.

34. 工
COMMERCIAL

35. ICBC Bank, Lucky Plaza - Singapore

36. ICBC Bank, Raffles Quay - Singapore

37. ICBC Bank, Indonesia ICBC Bank, Macau

38. ICBC Bank, Beijing ExpoICBC Bank, Hong Kong

39. References
 “About Us” ICBC Bank. Indonesia.icbc. http://indonesia.icbc.com.cn/ICBC
 “Atlasglobal, Business Class Yolcularını İstanbul’da SkyTeam Lounge’ta Ağırlıyor” Atlasglb.
Atlas Global (Atlasjet Havacılık AŞ.) www.atlasglb.com/altsayfa/38/atlasglobal-business-
class-ayricaligi-artik-skyteam-loungeta
 “DHMİ Hakkımızda” DHMİ. DHMİ. www.dhmi.gov.tr
 “ Hong Kong Airport ” Hong Kong Airport. Airport Authority Hong Kong.
http://www.hongkongairport.com/eng/index.html
 “Hong Kong Lounges” Cathay Pacific. Cathay Pacific Airways Limited.
www.cathaypacific.com/cx/en_HK/travel-information/flying-with-us/all-lounges/hong-kong-
international-airport-lounges.html
 “ Mardin Havalimanı. ” DHMİ. Mardin Havalimanı.
www.mardin.dhmi.gov.tr/havaalanlari/Default.aspx?hv=30
 Woo, E. & Smith, S. “ICBC sets tone as it takes over US bank.” China Daily USA. Business.
usa.chinadaily.com.cn/business/2011-01/25/content_11914688.htm
 “ICBC Selected to Clear Yuan Transactins in Luxembourg.” Luxemburger Wort. Luxemburger
Wort. www.wort.lu/en/business/industrial-and-commercial-bank-of-china-icbc-selected-to-
clear-yuan-transactions-in-luxembourg-54191935b9b398870806649b
 Jansen, K. “Precious Metals Aspirations of the Biggest Bank in the World: ICBC” Bullionstar.
BullionStar.com Singapore. www.bullionstar.com/blogs/koos-jansen/precious-metals-
aspirations-of-the-biggest-bank-in-the-world-icbc/
 “Sky Team Dubai Lounge” Skyteam. www.skyteam.com/ru/lounges/dubai/
 “Sky Team Sidney Lounge” Skyteam. www.skyteam.com/ru/lounges/sidney/