This document discusses plans for launching a new restaurant serving local specialties in Aizu, Japan. The restaurant aims to help the local community in three ways: 1) increasing tourism by serving local foods, 2) supporting local agriculture by sourcing ingredients from homegrown farms, and 3) giving profits back through community events. The owner outlines five innovative strategies like training staff about the region and deciding on a business concept. Advertising plans include affiliating with local information services, making a website and brochures, and implementing a point-card loyalty program. The slogan "Let's eat the local specialties" will be used. The University of Aizu could help by promoting the restaurant on its website and providing management advice.

1. Group D
(A) Why is it important to launch this business? Identify three ways in which this
business might help the local community?
We are hoping to launch the restaurant of local specialties. It is important to launch the
business because this business can activate the local community. There are three ways to
activate it. The first way is that help to increase the tourists by eating our meal for many
people of Aizu but also people of outside prefecture. The second way is that help to activate
the agriculture of local by using fresh food which is homegrown in my restaurant. The third
way is that give back our profits of business by holding the event that is related the local
community.
(B) Ideas for launching this business. Identify 5 innovative things you might want to do
for developing this business.
5 innovative things to develop the business goes as follows. The first thing is that teach
employees about ordinary way to wait on customers but also way to wait on customers of
tourists, for example can explain the dish and tourist spot. The second thing is that decide the
business concept. We can prepare to launch our business schedule by deciding it. The third
thing is that make the main menu.
The forth thing is that hold the events with other restaurant and advertise our products. The
fifth thing is that set up the questionnaires and reflect customer's opinion.
(C) How should your business reach out to the potential customers? What might be
some of the ways you will advertise your company.
The first way is that we are affiliated with organization of local information service and our
information of our restaurant is sent out to not only Aizu but also outside prefecture. The
second way is that make our restaurant's home page , and the customer will be able to confirm
information of menu and value and so on on internet. The third ways is that display the
sample of food and value of its in place where can see outside. Then it become to easy to enter
the restaurant for customers. The forth ways is that customer are aware of our restaurant by
making the brochure. The fifth way is that we make the point-card. For example, one point is
every 500 yen, and customer who have 20 points are reduced the price by 500 yen.
(D) How should you advertise your products? Develop a proper advertising strategy to
market your product to the local community. Write a slogan for your advertisement.
Our company advertise in various ways to know our restaurant for a lot of people. First, we
produce flyers. These flyers run the location of our restaurant, main menu and dish which we
recommend. In addition, the flyer contains in to attract reader attention.
Second, we make the advertising display and place it in a place which is easily to come into
notice. The advertising display show the kind of store, our restaurant name, and distance to
our restaurant.
Third, we make the web-site which include our restaurant details. For example, the location,
name of restaurant, price, menu, picture of interior.
Furthermore, also we advertise as commercial and use business support of local community.
The slogan is “Let's eat the local specialities.”

2. (E) How could the University of Aizu assist your business? Explain elaborately.
Our business assisted by the University of Aizu. The University of Aizu advertise our
restaurant on the site of the University of Aizu. By this way, a lot of people are able to know
our restaurant. And, we get advice from the University of Aizu to make the site of our
restaurant. Moreover, we get information the way of management of the finance from they.
They become the sponsor to support our company. And, they give our company aid money.
The effect of being assisted by the University of Aizu is that we can communicate with
company which we have never had relationship before.
(F) What are the resources you need to start the business? Do you need to employ
people, do you need furniture, computers for your store, etc?. Identify everything that
you need.
There are some resources we need to start our business. The most important thing is making
the business plan. Business plan include the product, the market, the marketing plan, and so
on. It is important to plan the business plan to make company's customers, strengths and
competition clearly.
Other things that we need to start our business are worker, the finance, the ingredient, the
location, manager. The ingredient is local food which is seasonal. And we get the ingredient
from local farmers that we have contracted. Next, manager's job is mainly management the
finance, the ingredient, and worker. Preparing these resources is very important.
(G) Give an example of a company who sells similar products in the market. How do
they sell their product. Do an internet search for what they sell, the prices, discounts
etc they offer etc and report it here.
There are three place that customer eat. One is counter for customer who come alone. Two is
table for family and friends. Three is outside table for enjoying the view. And, there is
delivery service for customer who can't come to our restaurant. Moreover, selling the product
by using Internet. They sell local specialities like a Sakuranabe. (Sakuranabe is a one-pot dish
cooked at the table which use a horse meat. ) The price of it is 2,800 yen. And else, they sell
local sake in Aizu. They are distributed coupons for 500yen off on the internet and inserted
flyers.