Fruit and Vegetable Delivery Service presents an opportunity in the local market to provide cheaper and better quality produce to busy customers. The business will have one employee and no managers, delivering produce by car on Tuesdays and Fridays. Revenues are projected to grow from $4,992 in year one to $7,350 in year three, while operating costs remain stable. This will lead to profits of $3,630 by the third year, turning the first year's loss of $828 into sustained income.

1. BUSINESS PLAN
Fruit and vegetable Delivery Service
Brief Business Plan
2016 – Panamá
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EXECUTIVE SUMMARY
Fruit and Vegetable Delivery Service presents a very interesting opportunity in my local market
with busy people and housewives. Fruit and Vegetable Delivery Service will give customers
faster and cheaper delivery than the competition, in this case the Local Markets. Revenues are
expected to grow from $4.992 to $7.350 in three years.
BUSINESS DESCRIPTION
Product
Fruit and Vegetable Delivery Service is a delivery service that helps busy people and
housewives quickly receive the best fruit and vegetables in the market at the best price and
quality.
Management and Operations
Fruit and Vegetable Delivery Service will have 0 managers and 1 employee.
Fruit and Vegetable Delivery Service will answer calls, travel inside the country to buy fruits and
vegetables, schedule deliveries, and make deliveries by car.
MARKETING
Market research
Opportunity: Fruit and Vegetable Delivery Service presents a fascinating opportunity in my
local market with busy people and housewives who buy fruits and vegetables at a high price
and without quality according to the following data (Total survey respondents = 30).
Evidence:
1. “Would you like to buy fresh fruit at a cheaper price and better quality?
 Respondents are interested in buying these kinds of products.
 90% of respondents (9 men, 18 women) responded “yes”
2. “Are you interested in using the: Fruit and Vegetable Delivery Service?”
 Respondents are interested in using the Fruit and Vegetable Delivery Service.
 80% (12 men, 12 women) responded either “yes” (20) or “maybe” (4)
3. “Would you like to buy these products avoiding traffic jams and long queues at the
Market?”
 Respondents are interested in this idea.
 90% of respondents (19 men, 8 women) responded “yes”

2. BUSINESS PLAN
Competitive Analysis
Best Bicycle has 0 direct competitors and 2 indirect competitors in my local market.
 There is no Direct competition, do not exist this kind on business.
 Indirect competition from the Markets.
Marketing Mix
The following marketing mix will create the biggest sales for Best Bicycle because it is uniquely
designed to attract busy people who buy or sell local products by phone or online.
PRODUCT Things to consider (Goods):
 Sizes
 Colors
 Styles
 Features
Things to consider (Services):
 Sizes
 Styles
 Features
 delivery Tuesdays or Fridays
 any location in the local
market
 delivery time: 06:00 am –
12:00pm and 15:00pm‐
20:00pm
PRICE Things to consider:
 Profit
 Profit margin
 Competitor prices
$6 per delivery (1 bag of fruit
and 1 bag of vegetables)
PLACE Things to consider:
 Where the target market shops for
this product
 Costs of selling
o Directly
o Through other businesses
Customers will schedule the
service by phone.
Customer choose the delivery
place: home, office, etc.
PROMOTION Things to consider:
 How people will learn about the
product
 Advertising
 Special pricing
Advertise: email, social
media, newspapers, radio

3. BUSINESS PLAN
FINNANCIALS
Starpup Cost
Used car $2.000
Basic SmartPhone $100
TOTAL Startup Costs $2.100
Total startup costs will be $2.100
Sales & Revenue projections
Year 1 Year 2 Year 3
Expected Sales 832 850 1.050
Price per product $6 $7 $7
Expected Revenue $4.992 $5.950 $7.350
Revenues are expected to grow from $4.992 to $7.350 in three years.
Cost Projections
Year 1 Year 2 Year 3
Startup Costs $2.100 0 0
Operating Costs $3.720 $3.720 $3.720
Expected Costs $5.820 $3.720 $3.720
Operating costs will remain stable for Years 2 and 3.
Income Statements
Year 1 Year 2 Year 3
Expected Revenue $4.992 $5.950 $7.350
Expected Costs $5.820 $3.720 $3.720
Expected Income ‐$828 $2.230 $3.630
Income is expected to grow from a loss of $828 to a profit of $3.630 in three years.