3. Initial Plans...
• Brainstorm initial ideas
• Evaluate pros and cons for each
idea
• Complete initial ideas sheet
• Name for campaign group and for
campaign
• Slogans
• Logo
• Audience feedback – ‘test your
campaign’
4. • Now you are going to think about the campaign that you
would like to conduct. This will be about a local issue.
On your own or in a small group:
• make a list of the kind of campaigns that you would like to
conduct
• discuss your list with your group, if you are working with
others
• decide which of your ideas would be the most appropriate
• think about the resources you have available to conduct your
campaign
• think about the medium you will be using to communicate
your campaign message to the target audience
• make accurate and effective plans for your campaign
• prepare your campaign materials.
5. Final Plans
• Final campaign idea:
–
–
–
–
–
aims of campaign
focus/location
target audience
Media forms/products
Content
• Flowchart (next slide)
• Final ‘company’ name, campaign name, slogan
and logo with reasons.
• 2 linked products
6.
7. Production plans
•
•
•
•
•
Brainstorm locations for photo/film shoot
Production schedule
Plan AND drafts for print productions
Plan AND drafts for website productions
Plan, storyboard, script for film
• Costume/outfit ideas
• List of resources needed and schedule of
requirement (see sheet)
• Shooting schedule
• Props/mise-en-scene
2 out
of
three
8. • Sample blog with good planning...
• http://flynnmedia.blogspot.co.uk/search?updatedmin=2012-01-01T00:00:00-08:00&updated-max=201301-01T00:00:00-08:00&max-results=36
• DEADLINE: FRIDAY 22nd NOVEMBER all research,
planning and drafts!
