COM 295 Week 4 Apply: Recruitment Presentation Com 295 com295 https://uopcourses.com/category/com-295/

COM/295
Business Communications
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COM 295 Entire Course Link
https://uopcourses.com/category/com-295/
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COM 295 Week 1 Practice: Going on a Business Trip to China
Complete the "Going on a Business Trip to China" Case Study in Connect
Going on a Business Trip to China
Business professionals who are high in cultural intelligence possess skills and attributes
to work effectively with members of other cultures. They respect, recognize, and
appreciate cultural differences; possess curiosity and interest in other cultures; avoid
inappropriate stereotypes; adjust conceptions of time and show patience; manage
language differences to achieve shared meaning; understand cultural dimensions;
establish trust and show empathy across cultures; approach cross-cultural work
relationships with a learner mind-set; and build co-cultures of cooperation and innovation.
In this exercise, you evaluate the experiences of an operations manager going to China to
examine factories and potentially take bids for some of your company's operations. You
will notice differences in communication across cultures and analyze the interactions in
terms of cultural intelligence and the following cultural dimensions: individualism and
collectivism, egalitarianism and hierarchy, future orientation, assertiveness, and humane
orientation.
Read the case below and answer the questions that follow.

Recently, senior managers at Judith Carey's company concluded that some of the
company's operations needed to be produced in lower-wage locations for the company to
stay profitable. They placed Judith in charge of learning about options in China, a country
she had never visited.
After several months of making contacts via phone and email, Judith traveled to China to
meet some potential manufacturers. She brought two of her staff members along with her
on the trip. She also asked Mei, one of the company's sales representatives in China, to
join the group and act as an interpreter. Mei had joined the company's sales department in
China two years ago. Because she gained a marketing degree in a Canadian university,
Mei's English was excellent.
The first stop on the trip would be with representatives of the Shunde Manufacturing (SDM)
Company, a potential manufacturer for the company's line of dolls. After a long plane trip
and a sleepless night at a hotel in Shanghai, Judith started the first day of work in China
tired and slightly disoriented. Her team first met the company's president, Bo Chen, and
seven other men from SDM for lunch. Judith was seated next to the company's president
for the duration of the two-hour lunch, which included course after course of foods Judith
had never seen or eaten before. Judith sampled most of the dishes but was clearly
uncomfortable.
During the meal, the company president asked Judith, "Ms. Carey, what are your
impressions of China?" Judith replied, "Well, Bo, I don't really know too much. I'm not
quite used to the air here, with all of the pollution. Of course, I've always known about the
one-child policy, but not much else. Do you think the policy is fair?" Bo stated, "China and
America must solve their problems in their own ways." Then, he talked about the final dish
for the meal—a fish. He explained that ending the meal with the fish had special
symbolism in China and signaled a prosperous future for their relationship.
Near the end of lunch, Bo told Judith, "We'll meet for dinner and a reception later at 6 p.m.
I've arranged a tour for you this afternoon. Several of our staff members will take you for a
walk along the river, to some beautiful Chinese gardens, and to the Shanghai Museum."
Judith was a bit dismayed. She wasn't really in the mood for touring. Rather, she wanted
to get down to business, but she obliged for the afternoon tour. During the tour, Judith
asked Mei, her interpreter, "What should I do this evening to make sure we can talk about
business?" Mei replied, "Tonight, you should make friends with President Chen. Give him
a nice toast in front of his employees. Enjoy the wonderful food. Tomorrow you can talk
about business."
That evening, Judith and her team were taken to a large private room at a restaurant. The
SDM Company was now represented by more than 20 employees. Judith and Bo spent
most of the dinner discussing family and professional experiences. Judith enjoyed the
food, gave a toast mentioning "future cooperation" and thanking "President Chen for his
hospitality," and even sang karaoke when invited.

The next day, Judith arrived at the company's headquarters. She and her team discussed
options for a partnership with SDM representatives for the duration of the day. At the end
of the day, both parties agreed to continue their conversations in approximately one
month.
1
When Bo Chen referred to Judith Carey as "Ms. Carey," Judith responded by referring to
him as "Bo." Which of the following cultural dimensions can best explain this situation?
Multiple Choice

future orientation

egalitarianism and hierarchy

humane orientation

individualism and collectivism

assertiveness
2

The first day of the visit is largely spent with lavish banquets and events. Which of the following
cultural dimensions can best explain this situation?
Multiple Choice

future orientation

individualism and collectivism

assertiveness

Explanation
In collectivist cultures, the relationship-building process generally takes longer.
Informal social gatherings are a mechanism to build trust and appreciation.
3
When Judith Carey asked Bo Chen about his views of the one-child policy, he stated, "China and
America must solve their problems in their own ways." Which of the following cultural
dimensions can best explain this situation?
Multiple Choice

humane orientation



assertiveness

future orientation
4
Judith's interpreter, Mei, encouraged her to give a toast to Bo Chen. Which
of the following cultural dimensions can best explain this situation?
Multiple Choice


humane orientation

assertiveness

future orientation
5
Overall, what statement is most true of Judith?
Multiple Choice

She shows no cultural intelligence.


She shows cultural intelligence at all times.

She shows cultural intelligence at some times but not others.
6
Which of the following elements of cultural intelligence should Judith work
on the most?
Multiple Choice

Possess curiosity and interest in other cultures.

Understand the etiquette of other cultures.

Manage language differences.

Adjust conceptions of time and show patience.
7
Overall, this case confirms that Chinese business culture is generally
considered what combination of individualism and egalitarianism?
Multiple Choice


high collectivism and low egalitarianism

high individualism and low egalitarianism

high collectivism and high egalitarianism

high individualism and high egalitarianism
COM 295 Week 1 Practice: Case Analysis: Credibility for an
Entry-Level Professional
Complete the "Case Analysis: Credibility for an Entry-Level Professional" in
Connect.
Credibility for an Entry-Level Professional
Your credibility determines how others perceive and react to your
communications. In this exercise, you’ll test your ability to identify actions
that correspond with the three elements of credibility: competence, caring,
and character.
Jaxon, Sophia, and Emily were recently hired as audit assistants. This is the
first full-time professional position for each of them. During the first few
months of work, each of them experienced successes and failures.
Jaxon gained a reputation for finding out exactly what clients wanted. He
asked the right questions, he respectfully explained points of disagreement
with them, and he showed them he was genuinely interested in them.

Several of his colleagues commented that clients trusted him to act
appropriately on their behalf. His supervisor was pleased that Jaxon always
followed through on commitments and was positive he wouldn’t avoid
reporting tax violations made by clients. However, Jaxon’s performance was
far from perfect. His supervisor noticed that Jaxon sometimes made fairly
basic mistakes in his audits and his colleagues would have to redo some of
his work.
Sophia has gained a reputation for completing audits more accurately than
all other new audit assistants. Her supervisor is worried, however, about her
long-term success at the firm. Sophia tends to overpromise. Last week, she
told her supervisor she’d finish an important project but instead worked on
other tasks. Last month, she called in sick for a few days. On one of her sick
days, her supervisor saw pictures of her at a nearby resort that she had
posted to Facebook.
Emily is the top performer on audits among the new group of employees at
the firm. She is precise and efficient. She can typically accomplish many
tasks in about half the time of most other audit assistants. Her supervisor is
concerned, however, about her interpersonal skills. She tends to often
criticize her colleagues for their mistakes and rarely offers appreciation for
their help. She also seems to rub clients the wrong way and comes across as
“antisocial” according to one valued client.
1
Jaxon most apparently lacks which element of credibility?
Multiple Choice

Caring

Competence

Character

2
Sophia most apparently lacks which element of credibility?
Multiple Choice

Character

Caring

Competence
3
Emily most apparently lacks which element of credibility?
Multiple Choice

Competence

Caring

Character

4
What would you most recommend to Jaxon to improve his credibility?
Multiple Choice

Make a priority of staying true to commitments and avoiding any deception.

Find ways to compliment the work of colleagues more often.

Have a mentor help overcome common mistakes in audits.

Take more vacation days.

Take online diversity training.
5
What would you most recommend to Sophia to improve her credibility?
Multiple Choice





Make a priority of not staying true to commitments and being deceptive.

6
What would you most recommend to Emily to improve her credibility?
Multiple Choice





Take online diversity training.

COM 295 Week 1 Apply: Communication Tools Scenario
This assignment has two parts.
While working in your office, you get an urgent email from the director of another
department, Max. Max claims that your work activity created a problem resulting in
delays with his subordinates processing an important project, and that he needs a solution
to this problem as soon as possible. Upon further investigation, you discover that there
are some sub-assembly components needed that are not available for use. You have a
couple of options that may help to mitigate the problem. You can contact the inventory
control manager to locate a similar item for use, or you could attempt to communicate with
the supplier in order to have something similar sent to the plant.
After gathering a few options, you are be ready to communicate a solid response to Max,
while collaborating with your department's director.
Part I:
Compare in 175 to 350 words the following communication tools that could be used to
create a response, and explain which method of communication you prefer and why you
chose this particular communication method:
 Face-to-Face interaction
 Phone calls
 Emails
 Text
Part II:

Draft a 175- to 350-word email to send to the director (Max).
Include the following:
 your summary of his claim
 the information that you gathered about the problem
 potential resolutions to the problem
 your recommended solution to the problem
Use professional language to communicate your response.
Click the Assignment Files tab to submit your assignment.
COM 295 Week 2 Practice: Case Analysis: Identifying Logical
Inconsistencies
Complete the "Case Analysis: Identifying Logical Inconsistencies" in Connect
Identifying Logical Inconsistencies
You should always verify whether your messages contain sound logic. You
can strengthen your logic by avoiding six types of logical inconsistencies
introduced in the book: unsupported generalizations, faulty cause/effect
claims, weak analogies, either/or logic, slanting of facts, and exaggeration.
Unsupported generalizations involve unfairly stating all people or parts of a
group or category possess a certain characteristic.
Faulty cause/effect claims involve unsupported and unsubstantiated
statements about how one thing causes another.
Weak analogies are comparisons that lack sufficient similarities to support
conclusions. In other words, this is comparing apples and oranges.
Either/or logic involves unnecessarily reducing or constricting issues to two
options or viewpoints.
Slanting of facts involves presenting those facts that are favorable to your
position. Some people refer to this as cherry-picking the facts.
Exaggeration involves overstating the value or significance of something.
In this exercise, you will read a conversation among a team of marketing
professionals and identify the faulty logic in their conversation.

Ron opened the conversation. “TV advertising is increasingly ineffective.
Every report I’ve seen suggests that TV advertising will continue to
diminish during the next 5 to 10 years, and we’ll even see spending on
digital advertising surpass TV advertising pretty soon. I just saw a report
that showed that TV advertising only comprises 37 percent of ad spending
compared to 33 percent for digital advertising. Soon, digital advertising will
overtake TV advertising. (1) As a result, it’s clear that digital advertising
leads to high returns on investment. (2) We need to shift all of our TV
advertising to digital advertising right away.”
Maria jumped into the conversation. “Come on, Ron. Don’t you think
you’re being a bit dramatic? Last year, we had huge returns from our Super
Bowl ad. Suzie’s analysis showed that we picked up $50 million in sales
from a $4 million dollar investment on that ad. On top of that, our brand
reached an audience of 125 million people in one day. (3) There’s no doubt
that TV advertising is alive and well.”
“Maria, you know better than that,” Ron interjected. (4) “TV advertising is
no different than cassette tapes—it’s on its way to quick extinction. We
should invest all of our creative energies and budget allotments to the
advertising of the future. Right now, I think we all agree that our focus is on
Millennials, so why we’re still focusing on TV is confusing to me.”
“Ron, I think you’re caught up in the hype of digital. (5) The latest
eMarketer research report about perceiving brand value shows that 70
percent of Millennials say they’re influenced by TV advertising. That’s
higher than any form of digital advertising, including social, online display,
and online video. Bottom line is that TV still is our best bet for our target
demographic.”
“Maria, we’ve looked at that research together. You’re basically citing the
only research study that shows that and it’s entirely based on
self-perceptions. I can show you five other studies that show the opposite
picture and which are based on more reliable research methods.”
Maria countered by saying, “Look, Ron, you can’t simply dismiss that
eMarketer research report so easily. (6) The report undeniably shows that
TV advertising is a completely effective approach that still influences nearly
every Millennial.”

Ron responded, (7) “Maria, I guess I don’t know how to reason with you
here. Virtually every study and data point indicates digital advertising will
be more effective than TV advertising.”
1
Which logical inconsistency is Ron most likely displaying in statement 1?
Multiple Choice

faulty cause/effect claims

weak analogy

either/or logic
2
Multiple Choice

either/or logic

weak analogy

faulty cause/effect claims

3
Which logical inconsistency is Maria most likely displaying in statement 3?
Multiple Choice

unsupported generalization

either/or logic

weak analogy
4
Multiple Choice

weak analogy

slanting the facts

either/or logic
5
Which logical inconsistency is Maria most likely displaying in statement 5?

Multiple Choice

·

weak analogy

either/or logic
COM 295 Week 2 Practice: Case Analysis: Evaluating
Principles of Persuasion in PR Messages
Complete the "Case Analysis: Evaluating Principles of Persuasion in PR Messages"
in Connect.
Evaluating Principles of Persuasion in PR Messages: reciprocation,
consistency, social proof, liking, authority, and scarcity
The following principles of persuasion can be used to plan more effective
PR messages. With public relations messages, you intend to garner positive
attention from stakeholders to your company. By applying principles of
persuasion, you can do so more effectively. In this exercise, you will
evaluate which principles of persuasion are most at play for various PR
messages.

You are a PR specialist for a major wholesaler of fruits and vegetables,
distributing them to each state in the United States and each province in
Canada. You are planning a variety of PR campaigns and activities over the
next few months, all with a focus on nutrition and health.
In each question, you'll evaluate which persuasive principles apply to your
various PR messages. You'll choose from the following: reciprocation,
consistency, social proof, liking, authority, and scarcity.
1
You want to write a press release about a free new app you're offering. The
app allows people to keep track of what they've eaten each day and reports
on nutritional value and calories. It also creates customized
recommendations for improving your diet. By emphasizing the cost-free
nature of this useful tool in the press release, you are primarily relying on
which principle of persuasion?
Multiple Choice

reciprocation

scarcity

social proof

authority

liking

2
You are developing a series of short videos for your website. In the videos,
you interview local nutritionists and trainers about improving their health.
On which principle of persuasion are you primarily relying?
Multiple Choice

scarcity

authority

social proof

consistency

liking
3
You want to develop a Facebook fan page. On the fan page, you plan to
provide a forum for customers to share recipes of healthy dishes and provide
links to video clips of celebrities making their favorite dishes with your
signature fruits and vegetables. You are primarily using which principles of
persuasion?
Multiple Choice

social proof and consistency


social proof and authority

scarcity and consistency

consistency and liking
4
You are sending a tweet with a link to a health trivia contest. Customers
have three days to enter the contest in which they are eligible to win a year's
supply of fruits and vegetables. When they finish entering their contest
responses, they are directed to a web page with the "Five Veggie a Day
Challenge." On this web page, they have the option for developing a
personalized plan to eat five vegetable servings per day. They can track how
well they meet their plan on the web page, or they can simply print out their
plan. You are primarily using which principles of persuasion?
Multiple Choice

social proof and consistency

social proof and authority

scarcity and authority

scarcity and consistency

5
You want to hold a free bloggers conference for bloggers of health issues.
At the event, you allow bloggers to meet and get to know members of your
company's executive team. You also hold sessions about driving traffic to
their blogs and sponsor networking events so bloggers can get to know one
another. You are primarily using which principles of persuasion?
Multiple Choice

reciprocation and liking

reciprocation, liking, and social proof

reciprocation
6
You want to hold a "Get Fit" event in which you intend to break the world
record for the most people doing aerobics at the same time. Your goal is to
have over 100,000 people at the event. As part of your efforts to get people
to participate, you are encouraging people to join the "largest exercise event
in the history of the world." What principle of persuasion is most at play
here?
Multiple Choice

liking

consistency


social proof

authority
7
You write a press release about your company's corporate social
responsibility efforts to fight obesity. In the press release, you explain how
your company's employees volunteer to conduct healthy lifestyle
presentations at local schools. What principle of persuasion is most at play
here?
Multiple Choice

authority

consistency

scarcity

social proof
COM 295 Week 2 Apply: New Hire Persuasive Message
It is your first week at an organization. While you have lots of experience in operations
management and customer service, the organizational structure, communication
channels, system and procedures are still new to you.
During the interview process, you became familiar with the problems facing the
organization, and you are eager to apply your new ideas.

After introduction and exposure as a new team member, it is time to start interacting with
individuals using lateral, downward, and upward communication in order to get
information, figure out your team players, and find people of influence.
Record a 2-to 3-minute audio message to your team members using one of the methods
of influence discussed in your text. Your goal is to persuade them to form a work group to
identify and solve the problems facing the organization.
Give thought to how you would construct your message in order to influence individuals to
cooperate. You want your coworkers to relax and accept the fact that you are here to
make their jobs easier rather than harder.
Click the Assignment Files tab to submit your message.
COM 295 Week 3 Practice: Case Analysis: Evaluating Charts
for a Presentation
Complete "Case Analysis: Evaluating Charts for a Presentation" in Connect.
Evaluating Charts for a Presentation
You should generally evaluate your charts in terms of the following: title
descriptiveness, focal points, information sufficiency, ease of processing,
and take-away message.
Title descriptiveness. Most readers look first at the chart’s title to grasp its
message. Thus, the title should explain the primary point of the chart.
However, it must be short enough for the reader to process quickly
(generally fewer than ten words).
Focal points. A chart should draw the reader’s attention to the most critical
relationships and ideas. Each of the chart’s focal points should support one
main idea. The focal points can be visually generated in many interesting
ways, including font choices (bold, italics), color, size, and callout boxes.
Information sufficiency. Charts should contain enough information for the
reader to quickly and reasonably understand the ideas that are being
displayed. Clear labels and legends should demonstrate what is being

measured and in what units. In some cases, readers will expect to know data
values at each point within the chart.
Ease of processing. A basic purpose of a chart is to convey complicated
information as quickly as possible. By selecting only the necessary
information and placing labels and data at appropriate places, you enable
your reader to process the information quickly and efficiently. Ideally, your
reader should grasp the key ideas within 10 to 15 seconds.
Take-away message. An effective chart leaves a lasting impression about
your key point. The take-away is the essence of your chart—how the
information, title, focal points, and other formatting combine to convey a
lasting message.
You are a marketing specialist at a media company. Over the past few years,
you have been researching how TV viewers use mobile phones and other
devices while watching TV. You have found that, increasingly, viewers
expect to engage via mobile devices with TV shows and their audiences
while watching TV.
Recently, you finished a survey that you have conducted annually for the
past three years. Each year, you randomly sampled adults over 18 across the
country. The number of participants in the surveys was 1,543 adults in 2012,
2,337 in 2013, and 2,342 in 2014. You compiled the following statistics
from the survey:
During the last month,
which of the following
actions have you taken
with your cell phone
while watching TV?
2012 2013 2014
Browsed the Internet
during commercials
21% 28% 47%
Browsed the Internet
during shows
13% 15% 29%
Checked the accuracy
of info on TV
25% 27% 26%
Posted comments online
about the show
5% 17% 33%
Viewed comments 8% 23% 38%

online from other
viewers
Texted other viewers 14% 16% 24%
Visited a website
mentioned on TV
15% 13% 20%
Voted for a reality show
contestant
7% 6% 5%
Entered a contest
mentioned on TV
1% 2% 1%
Tweeted about the show 1% 3% 14%
You and your colleagues will soon give a presentation to executives at your
company. You want to focus on how to engage TV viewers with their
mobile devices. During the presentation, you will present some of the
findings of this survey, and you want to support the view that TV viewers
increasingly expect an interactive, engaging experience that involves using
their mobile phones.
You and your colleagues have created the following charts (each of which
has strengths and weaknesses):
1
Of these charts, which title most reinforces the theme of your presentation?
(Remember, you want to support the view that TV viewers increasingly
expect an interactive, engaging experience that involves using their mobile
phones.)
Multiple Choice

Line Chart 1

Line Chart 2

Line Chart 3

2
Of these charts, which one is best as far as focal points?
Multiple Choice

Line Chart 3

Line Chart 1

Line Chart 2

Bar Chart 1

Bar Chart 2
3
Of these charts, which one is best as far as information sufficiency?
Multiple Choice

Line Chart 2

Line Chart 1


Line Chart 3

Bar Chart 1

Bar Chart 2
4
Of these charts, which one is best as far as ease of processing?
Multiple Choice

Line Chart 3

Line Chart 1

Line Chart 2

Bar Chart 1

Bar Chart 2
5

The bar charts could be improved as far as information sufficiency by
including all of the following items except what?
Multiple Choice

an axis with percentages

a note that describes the samples

a note that describes the survey questions

a note indicating the timeframe of the sampling
6
Which bar chart is easier for readers or audience members to process?
Multiple Choice

Bar Chart 1

Bar Chart 2
7
Assume that you want to show a new type of viewer behavior that has
grown rapidly during the past few years. Which of the following items
would most dramatically make this point with a chart?
Multiple Choice


Tweeted during shows.

Voted for a reality show contestant.

Checked the accuracy of something said on TV.

Visited a website mentioned on TV.

Entered a contest mentioned on TV.
COM 295 Week 3 Practice: Case Analysis: Evaluating a
Routine Email
Complete the "Case Analysis: Evaluating a Routine Email" in Connect.
Evaluating a Routine Email
Email continues to be the most common type of written communication in
most businesses. You can follow a variety of principles to use it effectively:
(1) use it for the right purposes, (2) ensure ease of reading, (3) show respect
for others’ time, (4) protect the privacy and confidentiality of others, (5)
respond promptly, (6) maintain professionalism and appropriate formality,
(7) manage emotion effectively, and (8) avoid distractions.
Typically, as you write an email message, you should do the following: (1)
provide a short, descriptive subject line, (2) use greetings and closings
effectively, (3) keep your message brief yet complete, (4) clearly identify

expected actions, (5) provide a descriptive and professional signature block,
and (6) use attachments wisely.
Routine messages should be direct and front-loaded. The primary message
should have ten words or fewer, and you should typically place it in the
subject line of your email to immediately capture attention. Furthermore, the
primary message should appear in the first sentence or two of the message
and again in the closing if your message is several paragraphs long.
In the body of the routine message, you should provide short paragraphs
with related details. To make sure your message receiver will comply,
include all needed information. As you draft the message, aim for a helpful,
professional, and reader-centered tone. Focus on making the message easy
to read. Readers expect to understand your primary message in less than 10
to 15 seconds, so use short sentences and paragraphs. Paragraphs should
generally be between 20 and 80 words. Design your message so that readers
can find information in just moments. Use bullets, numbering, special
formatting, and external links to relevant information to highlight key ideas.
SUBJECT: Proper Submissions
Hey,
[Sentence 1] Thank you for traveling to our recent event “Marketing to
Senior Citizens.” [Sentence 2] All of the following expenses will be
reimbursed: air travel (up to $500 for coach-class airfare), meals (for up to
$25 per meal), travel to and from the airport (for up to $75 per taxi ride),
and some incidentals (up to $20 per day).
[Sentence 3] Reimbursement will be sent to you after the following steps are
completed. [Sentence 4]An itemized spreadsheet of expenses must be
received by October 15. [Sentence 5] A date, an explanation, and an expense
amount should be included on the spreadsheet of expenses. [Sentence 6]
Additionally, a single file with copies of all receipts (in .pdf form is best)
must be attached in order for your reimbursement to be processed.[Sentence
7] The spreadsheet and copy of expenses should be sent to the following
email address: teri@slpconsulting.com. [Sentence 8] The phrase
“Reimbursement for Sept 15 Marketing Event” should be written in the
subject line.
1

Which of the following subject lines would be best for this email?
Multiple Choice

Please Submit Your Expenses before October 15

In Order to be Reimbursed Promptly, Please Remember to Submit Your Expenses within
Four Weeks

Thank You for Attending the “Marketing to Senior Citizens” Event

Reimbursement
2
Which of the following greetings would be best for this email?
Multiple Choice

Hello Katie,

Dear Valued Client,

Hello!


To whom it may concern:
3
What statement best describes sentence 1?
Multiple Choice

It is a warm and an appropriate opening to the message.

It is irrelevant to this message.

It sets the wrong tone.

It is too long.
4
What is true of sentences 3 through 8?
Multiple Choice

Each sentence is a passive sentence.

Each sentence is an active sentence.

Each sentence is not specific.


Each sentence is not helpful.
5
Assume that you begin the second paragraph (sentences 3 through 8) with
the following sentence: “Please email Teri Stephens
(teri@slpconsulting.com) by October 15 with the following pieces of
information:” Which items should you include in a bulleted list?
Multiple Choice

an itemized spreadsheet and a file with copies of all receipts

an itemized spreadsheet, a file with copies of all receipts, and the subject line

an itemized spreadsheet and the subject line

an itemized spreadsheet and bank account information
6
This email lacks a focus on the future. Which of the following calls to action
would be the best focus on the future?
Multiple Choice

Feel free to contact me any time about developing campaigns to attract senior citizens.


Hurry and get your receipts in so you can get your reimbursement right away!

Good luck reaching your marketing goals!
7
Overall, which statement about the address block is most accurate?
Multiple Choice

It is professional and complete.

It is unprofessional and complete.

It is professional and incomplete.

It is unprofessional and incomplete.
COM 295 Week 3 Apply: Selecting Sources of Research
Refer to the "Evaluating Data Quality" learning activity.
Imagine that you are a marketing specialist at a media company. Over the past few years,
you have been researching how TV viewers use mobile phones and other devices while
watching TV. You want to find out as much as you can about what other researchers,
experts, and commentators say about trends in this area as you prepare a strategy brief
for your executive team. Specifically, you want to know how TV viewers use mobile
phones, tablets, and other mobile devices while watching sports events. You have

collected a variety of information, and now you want to evaluate the strength of these
sources in terms of relevance and expertise for your research problem.
Select three sources of research from the provided list that you would use in preparing a
strategy for your team.
 White paper about TV
 Article about Twitter
 Scholarly journal article
 A newspaper article
 A blog post
 A book
 Wall Street Journal article
 A Wikipedia post
 A journal article
 White paper
Discuss in 525 to 700 words the pros and cons of each source, as well as why the three
selected sources of research are the best three to use to develop your strategy.
COM 295 Week 4 Practice: Case Analysis: Establishing
Credibility as a Presenter
Evaluating the Needs of an Audience
Understanding the needs of your audience is one of your first tasks as you
develop your presentations. As you do your homework about the audience,
answer the following questions to the degree possible:
How will audience members benefit from the product, service, or ideas I am
proposing? This is the single most important question you can use to guide
you as you design your presentation. In particular, focus on benefits that
fulfill an unmet need.
What communication styles will your audience respond to based on their
motivational values? Identify the motivational value systems (MVSs) of

your audience and how you might appeal to the following MVSs: blue MVS,
red MVS, green MVS, and hubs.
What is the learning style of your audience? Most people fall into one of
three major learning styles: visual, auditory, or kinesthetic.
Assume that you work in a human resources department. Recently, a small
earthquake struck near the headquarters of your company. Although there
were no injuries and little damage, your company president thinks that all
employees should be more prepared for a major earthquake. In her words,
“You never know when we’ll get the big one.” She has asked you to
promote some earthquake preparedness workshops. The company president
is holding an employee town hall meeting for approximately 100 employees
this week. She has given you ten minutes to describe and promote the
upcoming earthquake preparedness workshops. The workshops will run for
two hours and involve expert training. Attending the workshops is entirely
voluntary. You have scheduled five workshops to allow as many employees
as possible to fit a workshop into their schedules.
Now, you need to think about how best to use your ten minutes to promote
the workshops.
1
You’re considering gaining the attention of the employees by mentioning
that nearly two-thirds of homes are at significant danger of catching fire in
the event of a major earthquake. What need are you most appealing to with
this attention-getter?
Multiple Choice

safety of families

safety of colleagues


job security

data security
2
Which of the following is most likely an obstacle to employees attending a
two-hour workshop on emergency preparedness?
Multiple Choice

fitting a workshop into their busy schedules

skepticism that an earthquake will occur during their lifetimes

security in the fact that their home insurance plans will cover any earthquake damage

distrust in company leadership
3
You plan to explain to the employees that the workshop will be engaging. It
will include a variety of activities, including short videos, simulations, and
hands-on activities. You will emphasize that the workshop will move
quickly from activity to activity. This will most appeal to what type of
learner?
Multiple Choice


kinesthetic learners

visual learners

auditory learners
4
You plan to explain that, immediately after most disasters, there are few
people prepared to lead and direct rescue efforts. As part of the training,
employees will learn how to lead rescue efforts and how to direct and
coordinate resources. Which type of motivational value system does this
message appeal to the most?
Multiple Choice

red MVS

blue MVS

green MVS

hub MVS
5
You also plan to explain that preparing to help others during an emergency
is an act of love and loyalty right now. This message most appeals to
employees with which MVS?

Multiple Choice

blue MVS

red MVS

green MVS

hub MVS
6
As part of your ten-minute pitch about the workshops, you plan to show
several diagrams and charts. One diagram depicts the procedures in place at
your workplace. One chart shows the dramatic reduction in risks to homes
that can be achieved with simple preventative measures. This approach most
appeals to what type of learner?
Multiple Choice

visual learners

kinesthetic learners

auditory learners

7
With the company president’s permission, you’ve thought of a variety of
incentives to get employees to attend the workshops. Which of the following
would not be an effective incentive?
Multiple Choice

a food storage starter kit for only $99

a free meal

a $100 company donation to the Red Cross in the name of each employee who attends the
workshops

a free emergency preparedness guidebook
COM 295 Week 4 Practice: Case Analysis: Evaluating the
Needs of an Audience
Establishing Credibility as a Presenter
One of your first presentation strategies should be to establish credibility.
Without appearing self-serving, find ways to increase your perceived
credibility. Use the presentation to show your thorough understanding of a
business issue. Frame your ideas in ways that show clear benefits to your
company, its employees, and its stakeholders. In every way, display honesty
and openness.

During the presentation, you establish your competence by showing that you
know the content well. You show your caring by connecting emotionally
with audience members and adapting to their needs. You show your
character by being open and honest. After your presentation, following up as
appropriate with audience members shows your caring and character as well.
Some audience members may raise issues for you to look into or ask for
additional information. Comply with these requests promptly and you will
establish a reputation for responsiveness.
In this exercise, you will evaluate how your actions and statements build
your credibility in terms of competence, caring, and character.
You are a marketing specialist at a media company. Over the past few years,
you have been researching how TV viewers use mobile phones and other
devices while watching TV. You have found that viewers increasingly
expect to engage via mobile devices with TV shows and their audiences
while watching TV.
About one month ago, you and your colleagues gave a presentation to
executives at your company regarding some of your survey results. The
executive team members were generally impressed with the information, but
they also seemed skeptical that your company needed to make any major
changes. These executives made various statements referring to using
mobile devices while watching TV as "largely a fad" or simply
"nonmonetizing." They also expressed concern about making major changes
to cater to the youngest viewers (under 25 years old), who they feel are not
their most important demographic. However, they were impressed with your
presentation enough that they wanted you to dig deeper into the data and
come up with some recommendations.
After a month of deeper analysis of your data, you have found even stronger
evidence that viewers under 40 use their mobile devices frequently while
watching TV. You thought these data helped bolster your argument that
younger TV viewers expect an interactive experience while watching TV
programs—using mobile devices to interact with TV hosts, actors, and other
viewers; to participate in contests and games; and to interact in other
creative ways with the programming.
With more and more TV viewers recording shows and watching
commercial-free later, you thought that adopting an interactive approach to

many programs could counteract this trend and get viewers excited about
watching programs live. In fact, you think there is currently a great
opportunity to develop a new business model that embraces interactive
programming.
Now, you've returned to make a presentation to this same group of senior
vice presidents (SVPs): Katie O'Harrah, SVP of marketing; Jake Ecksberg,
SVP of programming; Sam Clawson, SVP of interactive; Marco Feinstein,
SVP of communications; and Peter Orwell, SVP of business development.
You know most of these executives are skeptical of major changes to the
current business model, but you also expect them to listen objectively to
your views. You will recommend that the company aggressively pursues
programming with an interactive component. In particular, you will suggest
pilot-testing interactive features for three shows that are most popular with
your 31- to 40-year-old demographic.
1
Which of the following statements is most likely to raise your credibility
through competence?
Multiple Choice

"We've provided the original data from the survey on the corporate intranet so you can
access it yourselves."

"I do think we should let our creative teams worry about that."

"In addition to these survey results, we've found from many sources—in our viewer labs,
with focus group research, and with interviews of dozens of industry experts—that
viewers expect more interactive TV."

"We've done all of this research to help us gain a competitive advantage—to gain insights
about where the market is going so that we can focus our efforts in the right direction."

2
through caring?
Multiple Choice




3
through character?
Multiple Choice





4
By showing a thorough understanding of your survey results, organizing
your content in a clear manner, and generally showing you are prepared for
this presentation, you are most demonstrating what aspect of credibility?
Multiple Choice

caring

character

competence
5
Each of the SVPs has many questions for you. You give each time to pose
the questions, and you take time to answer each question carefully. In each
case, you acknowledge the importance of the question. In most cases, you
provide a thorough, compelling response. In a few cases, you promise to
find a good answer for them within a week. What two aspects of credibility
are you most demonstrating?
Multiple Choice


competence and character

competence and caring

caring and character
6
Before introducing the results of your survey, you explain in detail how you
collected the data and the possible limitations of this survey. You also tell
the SVPs where they can access all of the raw data on the corporate intranet.
What aspect of credibility are you most demonstrating?
Multiple Choice

character

competence

caring
7
After the presentation, you discover that you provided some inaccurate
figures. In a few cases, you inadvertently overstated by more than 50
percent the use of mobile devices while watching TV. You immediately
email the SVPs with the correct figures and explain what you think this

implies about your recommendations. What aspect of credibility are you
most demonstrating?
Multiple Choice

character

competence

caring
COM 295 Week 4 Apply: Recruitment Presentation
Refer back to the Planning a Presentation Click & Drag learning activity.
Envision that you work for a major, nationwide accounting firm. Your firm has many
openings, and wants to recruit the most qualified accounting students. You've been asked
to help recruit talent at several local universities. You begin the recruiting process with
many of these accounting students via Facebook and LinkedIn. Once you have identified
high-potential recruits, you organize several social events to get to know them better. You
also hold several informative sessions about what it's like to work at your firm and about
what career paths are available. Since so many other firms are competing for the top
recruits, the presentation about opportunities at your firm is critical. You want to make
sure that your presentation is organized for maximum impact.
Use the six identified parts of a presentation to record a 2- to 3-minute video of yourself
delivering a recruiting presentation. Remember that your target audience consists of
potential employees right out of college, so you should tailor your presentation to appeal
to topics that will be of interest to these recruits.
Include the following in your presentation:
 Introduce your organization (history, specific business focus, background, etc.).
 Present the various career opportunities available within your organization.
 Provide examples of various ways to advance and get promoted within the
organization.

 Specify benefits provided by the organization that can attract recruits fresh out of
college (continued education, professional development, employee training,
tuition assistance, etc.).
 Demonstrate how the organization has been adopting technology and training
employees.
COM 295 Week 5 Practice: Moving toward the Social Age
Moving toward the Social Age
In the past several decades, major shifts in workplace culture have occurred.
These shifts have been identified with labels such as the Industrial Age, the
Information Age, and the Social Age.
You will notice overlapping dates for these eras since the dividing lines
between these areas are blurry. Currently, most companies operate in a
culture associated with the Information Age. However, some companies still
operate with values more aligned with the Industrial Age, and many
companies are more aligned with the values of the emerging Social Age. So,
you should be familiar with these various value sets and know how to adapt
to each one.
In this exercise, you will identify characteristics associated with the
Industrial Age (mid-1700s to 1985), the Information Age (1970 to 2025),
and the Social Age (beginning around 2005 in some companies).
COM 295 Week 5 Practice: Identifying Constraints of
Communication Channels
Identifying Constraints of Communication Channels
Strategically selecting a communication channel means that you choose the
communication channel that is best able to meet your work objectives. This
process involves evaluating three qualities of communication channels:
richness, control, and constraints. Richness involves two considerations: the
level of immediacy and number of cues available. Control refers to the
degree to which communications can be planned and recorded, thus

allowing strategic message development. Constraints refer to the practical
limitations of coordination and resources.
You will evaluate communication channels in terms of richness, control,
and constraints.
COM 295 Week 5 Apply: Communication Tools Comparison
This assignment has two parts.
Part I:
Compare traditional communication tools with social media communication tools in no
more than 175 words. What are the pros and cons of each?
Part II:
Review the following scenario:
Your coworker's office is situated next to yours. One day she comes into your office and
informs you of a huge project that is in the process of being assigned from upper
management to your department's manager. Within forty eight hours, your department
manager contacts you through a text message informing you of your inclusion in this
project. Unfortunately, your manager included very minimal information about project
specifics, so you do not know enough to get a solid start.
Your manager is highly political and does not pay much attention to detail. Also, he does
not like his personnel reaching out to individuals outside of the department, especially his
counterparts.
On the other hand, you do have good relationships with other departmental managers.
Discuss in 525 to 700 words the following:
 Explain how you would go about gathering the information needed to start your
project, while navigating the tough political map.
 Select one of the communication tools from Part I to deliver your message, and
explain the rationale behind your selection.
 Describe how you would use the selected communication tool in the given
scenario to deliver your message.

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