COM 227 Final Project Guideli

COM 227 Final Project Guidelines and Rubric
Overview
This course offers you an introduction to the field of public
relations. You will develop a foundational basis around the
history and ethics of the field, while also
exploring what constitutes public relations in a more modern
context. You will also become acquainted with the foundational
best practices used in public
relations and develop the fundamental writing skills required in
the field. This course will help you become more acquainted
with what public relations is, and
learn how to convey that to others in a professional
presentation.
The final project for this course is the creation and evaluation

of a public relations campaign for a field or industry of your
choice. The final product represents an
authentic demonstration of competency because it is common
practice to create and evaluate public relations campaigns. The
final project focuses on using the
four step public relations plan (research, planning,
implementation, and evaluation). You will work on each step
throughout the course to create a final plan.
The project is divided into two milestones, which will be
submitted at various points throughout the course to scaffold
learning and ensure quality final
submissions. These milestones will be submitted in Modules
Three and Five. The final product will be submitted in Module
Seven.
In this assignment, you will demonstrate your mastery of the
following course outcomes:
-227-01: Explain how the history of the public relations
field influences the contemporary practice of the profession
-227-02: Determine an approach to addressing ethical
issues in public relations supported by the professional ethics
code in public relations
-227-03: Develop engaging work appropriate to the field
of public relations that accurately reflects AP writing style and
best practices
-227-04: Utilize the four-step public relations process
for informing the development of public relations projects
Prompt
Specifically, you must address the critical elements listed
below. Most of the critical elements align with a particular
course outcome (shown in brackets).

I. Research: For this part of the summative assessment, you will
perform the first step of the four-step public relations process,
research. You will
describe the best practices and appropriate ethical practices in
public relations in your presentation.
A. Create at least two slides that provide an overview of how
the professional ethics code in public relations guides decision
making on conflicts
of interest using examples from the ethics code and connecting
them to the field you have selected. [COM-227-02]
B. Create at least two slides that provide an overview of how
making regarding
competition among public relations professionals using
examples from the ethics code and materials presented in the
course. [COM-227-02]
1

C. Create at least two slides that provide an overview of how
making regarding
the protection and advancement of accurate and truthful
information using examples from the ethics code and materials
presented in the
course, these should connect to the type of industry you have
selected. [COM-227-02]
D. Discusses best practices for creating presentations in public
relations. The notes section should be used, and sources should
be properly
cited. [COM-227-03]
II. Planning: For this part of the summative assessment, you
will perform the second step of the four-step public relations
process, planning. You will
provide an overview regarding the history of public relations
and how it exists today for the industry you have selected. Your
slides will be tailored to
the audience of that industry.
A. Create three slides, in your presentation, that discuss the
history of PR for your industry, include any major milestones,
and how the field
uses PR today. [COM-227-04]
B. Explains what research was found to support ethics and
best practices. The notes section should be used and
references provided. [COM-
227-04]

C. The presentation must reflect information for your target
audience. [COM-227-03]
III. Implementing: For this part of the summative assessment,
you will perform the third step of the four-step public relations
process, implementing.
You will create your public relations presentation that contains
historical content meant to educate the audience about the
history of the field and
how it exists today. In your presentation you must:
A. Review your overview of the history of public relations
including critical milestones and how the field has grown over
time. Does any new
information need to be added/changed?
B. Explain the idea of modern public relations. Be sure to
support your response with evidence from the course or
research. For example, how
is public relations viewed today in this field? How is social
media used in public relations? This should be at least two
slides. [COM-227-01]
C. Explain how the history of the field has influenced the
perceptions of the practice today. Be sure to support your
response with evidence
from the course or research. For example, how has the past
behavior of professionals in the field influenced the perception
of modern public
relations? Include at least two slides that discuss how PR is
used in this field today. What is the preferred strategy and
why is it effective.
[COM-227-01]
D. Determine an approach that could be used in addressing

ethical issues regarding public relations. Be sure to support
your response with
evidence from your research and your plan. This could include
crisis, violation of policy, development of new technology, etc.
[COM-227-02]
E. Utilize best practices and AP writing style throughout your
presentation and speaker notes. Be sure that your work
accurately and
appropriately aligns with best practices and AP writing style.
[COM-227-03]
IV. Evaluation: For this part of the summative assessment, you
will perform the fourth step of the four-step public relations
process, evaluation. You will
reflect on your presentation, identifying potential errors or
issues in your presentation and how you might go about
addressing or improving those
issues. Finally, you will speak to how the four-step process
could be used in other avenues of your life. (This will be
submitted separately within a
Microsoft Word document.)
2

A. Explain potential ways that any errors or issues in your
presentation could be improved and justify your response.
[COM-227-04]
B. Explain how your completed presentation benefited from the
four-step public relations process. For example, how did the
research step
assist in developing your presentation? The planning,
implementing, and evaluation steps? How did the process as a
whole benefit the
presentation? [COM-227-04]
C. Explain how you could use the four-step process to plan for
personal, professional, or academic experiences in the future.
Be sure to
support your response with examples. For example, how could
the process be applied to an upcoming personal vacation? A

project you have
been assigned at work? A research assignment in another
course? [COM-227-04]
Milestones
Milestone One: Planning
In Module Three, you will submit the planning section of your
final project. This milestone will be graded with the Milestone
One Rubric.
Milestone Two: Implementing
In Module Five, you will submit the implementing section of
your final project. This milestone will be graded with the
Milestone Two Rubric.
Final Submission: Public Relations Campaign
In Module Seven, you will submit your final project. This will
include your PowerPoint presentation, along with a Microsoft
Word version of your evaluation. It
should be a complete, polished artifact containing all of the
critical elements of the final product. It should reflect the
incorporation of feedback gained
throughout the course. This submission will be graded with the
Final Project Rubric.
Final Project Rubric
Guidelines for Submission: Your public relations campaign
must be 18–22 slides in length and must be written in
Associated Press style. The evaluation portion
of your final project must be submitted as a 1- to 2-page
Microsoft Word document.
Critical Elements Exemplary (100%) Proficient (85%) Needs
Improvement (55%) Not Evident (0%) Value
Research: Conflicts of

Interest
Meets “Proficient” criteria, and
examples provided demonstrate
a sophisticated awareness of the
professional ethics code in
public relations regarding
conflicts of interest
Provides an overview of how the
public relations guides decision
making on conflicts of interest
using examples from materials
presented in the course
making on conflicts of interest,
but overview is cursory, contains
inaccuracies, or does not use
examples from materials
Does not provide an overview of
how the professional ethics code
in public relations guides
decision making on conflicts of
interest
5.4
3

Critical Elements Exemplary (100%) Proficient (85%)
Needs Improvement (55%) Not Evident (0%) Value
Research:
Competition
public relations regarding
competition
making on competition using
making on competition, but
overview is cursory, contains
inaccuracies, or does not use
in public relations guides
decision making on competition
5.3

Research: Accurate
and Truthful
Information
public relations regarding the
protection and advancement of
accurate and truthful
information
public relations guides the
information, using examples
from the materials presented in
the course
public relations guides the
information, but overview is
cursory, contains inaccuracies, or
does not use examples from
materials presented in the
course

in public relations guides the
information
5.3
Research: Best
Practices
best practices for creating and
delivering presentations in
public relations
Provides an overview of the best
practices for creating and
public relations, using examples
from materials presented in the
course
Provides an overview of the best
practices for creating and
public relations, but overview is
cursory, contains i naccuracies,
or does not use examples from
the materials presented in the
course
the best practices for creating
and delivering presentations in

public relations
8
Planning:
Presentation
response clearly and precisely
demonstrates consistency in
presenting information
Creates a presentation that is
logical, uses the notes section,
and is tailored to a specific
audience
Creates a presentation flow of
information is provides some
detail, but the flow of
information is cursory or illogical
Does not create a presentation
that provides relevant
information
8
Planning: Research on
Ethics and Best
Practices
response demonstrates keen
insight into how previous

research on ethics and best
practices are applied
Explains how presentations
incorporate previous research
on ethics and best practices
Explains how presentations
incorporate previous research
on ethics and best practices, but
explanation is cursory or
contains inaccuracies
Does not explain how
presentations will incorporate
previous research on ethics and
best practices
8
4

Planning: Audience Meets “Proficient” criteria, and
response demonstrates a keen
and sophisticated awareness of
the needs of the audience being
presented to
Presentation is developed for
the audience being presented to
Presentation is somewhat
developed for the audience
being presented to, but
information is cursory or is
inappropriate for the audience
Does not target the presentation
to the audience

8
Implementing:
History of Public
Relations
insight into the critical
milestones in public relations
and how they relate to the
growth and history of the field
Provides a brief overview of the
history of public relations,
including critical milestones and
the growth of the field
Provides an overview of the
history of public relations as
presented in the course, but
overview is cursory, not brief, or
does not include the critical
milestones and growth of the
field
the history of public relations as
4
Implementing:
Modern Public

Relations
insight into the idea of modern
public relations
Explains the idea of modern
public relations, supporting with
evidence from the course or
prior research
Explains the idea of modern
public relations, but explanation
is cursory, contains inaccuracies,
or is not supported with
prior research
Does not explain the idea of
modern public relations
4
Implementing:
Practice Today
response makes cogent
connections regarding the
relationship between the past
history of public relations and
the modern practice of public
relations
Explains how the history of the

field has influenced the
perception of the practice of
public relations today,
supporting connections with
prior research
Explains how the history of the
field has influenced the
public relations today. but
explanation is cursory, contains
inaccuracies, or is not supported
with evidence from the course
or prior research
Does not explain how the history
of the field has influenced the
public relations today
4
Implementing:
Approach
response demonstrates a
sophisticated awareness of the
professional approaches to
addressing issues of ethics used
in the field of public relations
Determines a professional
approach that could be used in
addressing ethical issues

regarding public relations with
evidence from prior research
and planning
Determines a professional
approach that could be used in
addressing ethical issues
regarding public relations, but
determination is cursory,
contains inaccuracies, or is not
supported with evidence from
prior research and planning
Does not determine a
professional approach that could
be used in addressing ethical
issues regarding public relations
12
5

Implementing: Best
Practices and AP
Writing Style
presentation and accompanying
speaker notes demonstrate a
sophisticated awareness of
when and how to use best
practices and AP style in public
relations projects
Utilizes appropriate best
practices and AP style
throughout the presentation and
accompanying speaker notes
Utilizes best practices and AP
style throughout the
speaker notes, but utilization
contains inaccuracies or is not
appropriate
Does not utilize best practices

and AP style throughout the
speaker notes
12
Evaluation: Improved Meets “Proficient” criteria, and
makes a cogent defense of
potential improvements
Explains potential ways that any
errors or issues in the
presentation could be improved
and justifies response
Explains potential ways that any
errors or issues in the
presentation could be
improved but does not justify
response, or explanation is
cursory or illogical
Does not explain potential ways
that any errors or issues in the
presentation could be improved
4
Evaluation: Four-Step
Public Relations
Process
response makes cogent
connections regarding the

benefits of the individual steps
of the four-step process and
the process as a whole
Explains how the completed
presentation benefited from the
four-step public relations
process
Explains how the completed
presentation benefited from the
four-step public relations
process, but explanation is
cursory or illogical
Does not explain how the
completed presentation
benefited from the four-step
public relations process
4
Evaluation: Personal,
Professional, or
Academic Experiences
Meets “Proficient” criteria and
provides cogent examples
regarding the personal,
professional, or academic
applications of the four-step
public relations process
Explains how the four-step
public relations process could be

used to plan for personal,
experiences in the future, and
supports with examples
Explains how the four-step
public relations process could be
used to plan for personal,
experiences in the future, but
explanation is cursory or illogical
Does not explain how the four-
step public relations process
could be used to plan for
personal, professional, or
academic experiences in the
future
4
Articulation of
Response
Submission is free of errors
related to citations, grammar,
spelling, syntax, and
organization and is presented in
a professional and easy-to-read
format
Submission has no major errors
spelling, syntax, or organization
Submission has major errors

that negatively impact
readability and articulation of
main ideas
Submission has critical errors
that prevent understanding of
ideas
4
Total 100%
6
COM 227 Final ProjectGuidelines and
RubricOverviewPromptMilestonesMilestone One:
PlanningMilestone Two: ImplementingFinal Submission: Public
Relations CampaignFinal Project RubricAccessibility
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IRRITABLE BOWEL SYNDROME (CHRONIC DISEASE)
PATIENT INFORMATION
Name: John Kidd
Age: 47 years old
Gender at Birth: Male
Gender Identity: Male
Source: Patient
Allergies:
Penicillin - causes rash and anaphylaxis
Morphine - causes itching
Current Medications:
Fluticasone Fluroate Nasal Spray 27.5 mcg PRN
Albuterol Inhalation Aerosol 17 g PRN
Omacor 900 mg QID
Fluticasone/Salmeterol (Advair Diskus) 250/50 PRN
Protononix 40 mg q day
Sitalgliptin/Metformin (Junamet) 50/500 mg q day
Nexium 40 mg q day
Cymbalta 60 mg po qday
Mesalamine(Pentasa) 500 mg QID
Ambien CR 12.5 mg q HS PRN
Palidperidone (Invega) 3 mg q day
Lisinopril 5 mg q day
Mercaptopurine 50 mg BID
Clonazepam 1.5 mg BID

Omega -3-acid supplement q day
PMH:
Immunized for:
Polio
Tetanus
PPD
Preventive Care: No regular check up
Surgical History: None
Family History:
Mother - bipolar and schizophrenia, "drank herself to death"
Father - living with diabetes, s/p CABG
Sister with HTN
Maternal grandfather - leukemia
Social History:
Mr. John Kidd lives in Burlington with his wife. He has 6
children who are in good health but do not live with him. Mr.
Kidd is on disability for his bipolar diagnosis and usually
spends his days at home and caring for a sick older relative. He
smokes half a ppd and has done so for the past 30 years. He
states that he does not use any other drugs and that he does not
consume alcohol. He has been involved in the distribution of
crack cocaine for years in the past but stopped two years ago.
While his wife is a crack user, he states that he has never been a
user of any illicit drugs or narcotics. He suffers from chronic
abdominal pain secondary to his Crohn's, and also chronic right
knee and lower back pain from a fall injury and osteoarthritis.
He uses a cane when his knee and back pain become

debilitating. He has a history of narcotic-seeking behavior and
has left during past hospital visits when narcotic medications
would not be prescribed for his pain. He no longer receives
narcotics from UNC after breaking his pain contract with his
family medicine provider but it is unclear if he receives pain
medications from an outside hospital. He has been incarcerated
in the past for arson and attempted murder.
Sexual Orientation: Heterosexual
Nutrition History: He is not physically active and his diet
consists of small food portions but is generally unhealthy.
Subjective Data:
Chief Complaint: Abdominal Pain
Symptom analysis/HPI:
The patient is Mr. John Kidd a 47-year-old African American
male with Crohn's Disease, DM, and HTN who presented to the
ED after two days of severe abdominal pain, nausea, vomiting,
and diarrhea. He stated that on Wednesday evening after being
in his usual state of health he began to experience sharp lower
abdominal pain that radiated throughout all four quadrants. The
pain waxed and waned and was about a 4/10 and more intense
than the chronic abdominal pain episodes he experiences
periodically from his Crohn's disease. The pain was sudden and
he did not take any medications to alleviate the discomfort. The
abdominal pain was quickly followed by two episodes of partial
diarrhea and soft stool that was tan in color with no signs of
blood. His abdominal pain continued and he developed nausea
and then vomited six times that evening before going to sleep.
Overnight his abdominal pain worsened and he stayed in bed for
most of the day on Thursday. He had nausea again all day but
had no other episodes of diarrhea or vomiting that day and did

not eat anything for fear of vomiting. He was able to drink
water and keep it down. By late Thursday night, his pain had
intensified to a 10/10 and he called 911 and was brought to the
ER by ambulance from his home in Burlington.
Mr. Kidd also stated that he had just ended a three week course
of prednisone four days ago, which he had started about a month
ago at 60 mg and tapered himself down over a few days by 10
mg. He began the course of prednisone last month because he
felt as if he was about to have a Crohn's flare at the time. Mr.
Kidd was last hospitalized at UNC for Crohn's disease
exacerbation in March 2007. He denies any recent hemoptysis,
constipation, hematochezia, melena, and changes in his bowel
habits since Wednesday. He has been compliant with taking his
medications for Crohn's and has been stable on his mesalamine,
mercaptopurine, and omega -3-acid supplement.
Upon arrival to the ED, Mr. Kidd was put on IV fluids, given
fentanyl 50 mcg IVP, Phenergan 12.5 mg diluted with 10 mL NS
IVP, and Mg sulfate IVP. Radiological images were obtained
through an abdominal CT scan, ultrasound, and 2V XR. Mr.
Kidd was not given any other narcotics for his pain because of a
past violation of a pain contract after a positive toxicology
screen for cocaine resulted in his discharge from his family
medicine provider and due to suspicions that he was narcotic-
seeking.
Review of Systems (ROS) (This section is what the patient says,
therefore should state Pt denies, or Pt states..... )
CONSTITUTIONAL: : denies anorexia and weight loss
NEUROLOGIC: chronic weakness in his left knee; denies
transient paralysis, paresthesia, seizures, syncope, tremors,
vertigo

HEENT: denies decreased hearing blurring, diplopia, irritation,
discharge, vision loss, eye pain, photophobia, ear pain or
discharge, tinnitus, nasal obstruction or discharge, nosebleeds,
sore throat, hoarseness, dysphagia
RESPIRATORY: denies cough and wheezing
CARDIOVASCULAR: dyspnea on exertion; denies chest pains,
palpitations, syncope, orthopnea, PND, edema
GASTROINTESTINAL: denies jaundice
GENITOURINARY: denies incontinence, dysuria, hematuria,
urinary frequency
MUSCULOSKELETAL: arthritis in left knee and pain in lower
back pain from past injury; denies other joint pain, joint
swelling, muscle cramps, muscle weakness, stiffness,
SKIN: denies rash, dryness, suspicious lesions
Objective Data:
VITAL SIGNS:
Temperature : 36.3 C
Pulse : 79 bpm
Respiratory Rate : 16 bpm
Blood Pressure : 116/82 mmhg
Oxygen Saturation%: 97% on RA
Pain Score : 10/10

GENERAL APPREARANCE: Obese, sleepy but oriented man
lying in bed
NEUROLOGIC: Cranial nerves: II - XII grossly intact; 2+,
symmetric, reflexes; intact to touch, pin, vibration, and position
in lower extremities; normal finger-to-nose, Rhomberg and
Pronator drift deferred because patient was supine and would
not stand
HEENT: External ears normal, no lesions or deformities;
external nose normal, no lesions or deformities; canals clear
bilaterally, tympanic membranes intact with good movement, no
fluid; hearing grossly intact bilaterally; nasal mucosa, septum,
and turbinates normal; poor dentition and missing a few teeth
on both sides of top and bottom but does not wear dentures,
tongue normal, posterior pharynx without erythema or exudates.
Neck is supple, no masses, trachea midline; no thyroid nodules,
masses, tenderness, or enlargement
CARDIOVASCULAR: S1, S2, normal rhythm, no murmur, rub,
or gallop; no thrill or palpable murmurs on palpation, no JVD,
no displacement of PMI; no carotid or abdominal bruits; no
enlargement of abdominal aorta. Carotid, radial, posterior
tibialis, and pedal pulses 2+ symmetric, no edema
RESPIRATORY: Clear to auscultation bilaterally, normal
tactile fremitus, no egophony, normal respiratory effort with no
use of accessory muscles.
GASTROINTESTINAL: obese, soft, non-tender, and non-
distended abdomen with no masses; bowel sounds hyperactive,
liver size appears within normal limits but not measured in
midclavicular and midsternal line because of RUQ pain and
tenderness to palpation; no liver nodularity or masses, no

splenomegaly
MUSKULOSKELETAL: normal alignment, mobility and no
deformity of head and neck, spine, ribs, pelvis; normal ROM
and 5/5 strength in all extremities except compared to 4/5
strength in LLE, no joint enlargement or tenderness; no
clubbing, cyanosis, petechiae, or nodes of digits and nails; gait
and station deferred because patient supine
INTEGUMENTARY: no rash, lesions, ulcerations, subcutaneous
nodules or induration
ASSESSMENT:
Mr. Kidd is a 47 year old African American man with Crohn's
disease, HTN, and DM who presented to the ER after two days
of acute abdominal pain, nausea, vomiting, and diarrhea most
likely due to Crohn's disease exacerbation.
Main Diagnosis
Irritable bowel syndrome
Differential diagnosis (minimum 3)
- Psychiatric disorders (such as depression, anxiety or
somatization disorder)
- Malabsorption syndromes (such as celiac disease or pancreatic
insufficiency)
- Inflammatory bowel disease as in Crohn's disease (ulcerative
colitis)

PLAN:
Labs and Diagnostic Test to be ordered (if applicable)
Abdominal C/T
CBC
Total bilirubin
Abdominal acute 2V XR
Pharmacological treatment:
Anti-inflammatory include corticosteroids and aminosalicylates,
such as mesalamine
Immunosuppressant drugs include azathioprine (Azasan,
Imuran), mercaptopurine (Purinethol, Purixan)
Antibiotics like ciprofloxacin
Non-Pharmacologic treatment:
Education (provide the most relevant ones tailored to your
patient)
Sometimes you may feel helpless when facing inflammatory
bowel disease. But changes in your diet and lifestyle may help
control your symptoms and lengthen the time between flare-ups.
There's no firm evidence that what you eat actually causes
inflammatory bowel disease. But certain foods and beverages
can aggravate your signs and symptoms, especially during a
flare-up.
Limit dairy products. Many people with inflammatory bowel
disease find that problems such as diarrhea, abdominal pain and
gas improve by limiting or eliminating dairy products. You may
be lactose intolerant — that is, your body can't digest the milk
sugar (lactose) in dairy foods. Using an enzyme product such as

Lactaid may help as well.
Eat small meals. You may find you feel better eating five or six
small meals a day rather than two or three larger ones.
Drink plenty of liquids. Try to drink plenty of liquids daily.
Water is best. Alcohol and beverages that contain caffeine
stimulate your intestines and can make diarrhea worse, while
carbonated drinks frequently produce gas.
Consider multivitamins. Because Crohn's disease can interfere
with your ability to absorb nutrients and because your diet may
be limited, multivitamin and mineral supplements are often
helpful. Check with your doctor before taking any vitamins or
supplements.
Talk to a dietitian. If you begin to lose weight or your diet has
become very limited, talk to a registered dietitian.
Smoking increases your risk of developing Crohn's disease, and
once you have it, smoking can make it worse. People with
Crohn's disease who smoke are more likely to have relapses and
need medications and repeat surgeries.
Smoking may help prevent ulcerative colitis. However, its harm
to overall health outweighs any benefit, and quitting smoking
can improve the general health of your digestive tract, as well
as provide many other health benefits.
Exercise. Even mild exercise can help reduce stress, relieve
depression and normalize bowel function. Talk to your doctor
about an exercise plan that's right for you.
Biofeedback. This stress-reduction technique may train you to
reduce muscle tension and slow your heart rate with the help of
a feedback machine. The goal is to help you enter a relaxed
state so that you can cope more easily with stress.
Regular relaxation and breathing exercises. One way to cope
with stress is to regularly relax and use techniques such as deep,
slow breathing to calm down. You can take classes in yoga and
meditation or use books, CDs or DVDs at home.
Follow-ups/Referrals

Symptoms of inflammatory bowel disease may first prompt a
visit to your primary doctor. However, you may then be referred
to a doctor who specializes in treating digestive disorders
(gastroenterologist).
Be aware of any pre-appointment restrictions. At the time you
make the appointment, be sure to ask if there's anything you
need to do in advance, such as restrict your diet.
Write down any symptoms you're experiencing, including any
that may seem unrelated to the reason for which you made the
appointment.
Write down key personal information, including any major
stresses or recent life changes.
Make a list of all medications, including over-the-counter
medications and any vitamins or supplements that you're taking.
Take a family member or friend along. Sometimes it can be
difficult to remember everything during an appointment.
Someone who accompanies you may remember something that
you missed or forgot.
Write down questions to ask your doctor.
Grading Rubric
Student______________________________________
This sheet is to help you understand what we are looking for,
and what our margin remarks might be about on your write ups
of patients. Since at all of the white-ups that you hand in are
uniform, this represents what MUST be included in every write-
up.
1) Identifying Data (___5pts): The opening list of the note. It
contains age, sex, race, marital status, etc. The patient
complaint should be given in quotes. If the patient has more
than one complaint, each complaint should be listed separately
(1, 2, etc.) and each addressed in the subjective and under the

appropriate number.
2) Subjective Data (___30pts.): This is the historical part of the
note. It contains the following:
a) Symptom analysis/HPI(Location, quality , quantity or
severity, timing, setting, factors that make it better or worse,
and associate manifestations.(10pts).
b) Review of systems of associated systems, reporting all
pertinent positives and negatives (10pts).
c) Any PMH, family hx, social hx, allergies, medications related
to the complaint/problem (10pts). If more than one chief
complaint, each should be written u in this manner.
3) Objective Data(__25pt.): Vital signs need to be present.
Height and Weight should be included where appropriate.
a) Appropriate systems are examined, listed in the note and
consistent with those identified in 2b.(10pts).
b) Pertinent positives and negatives must be documented for
each relevant system.
c) Any abnormalities must be fully described. Measure and
record sizes of things (likes moles, scars). Avoid using “ok”,
“clear”, “within normal limits”, positive/ negative, and
normal/abnormal to describe things. (5pts).
4) Assessment (___10pts.): Encounter paragraph and diagnoses
should be clearly listed and worded appropriately including
ICD10 codes.
5) Plan (___15pts.): Be sure to include any teaching, health
maintenance and counseling along with the pharmacological and
non-pharmacological measures. If you have more than one
diagnosis, it is helpful to have this section divided into separate
numbered sections.

6) Subjective/ Objective, Assessment and Management and
Consistent (___10pts.): Does the note support the appropriate
differential diagnosis process? Is there evidence that you know
what systems and what symptoms go with which complaints?
The assessment/diagnoses should be consistent with the
subjective section and then the assessment and plan. The
management should be consistent with the assessment/
diagnoses identified.
7) Clarity of the Write-up(___5pts.): Is it literate, organized and
complete?
Comments:
Total Score: ____________
Instructor: __________________________________
Guidelines for Focused SOAP Notes
· Label each section of the SOAP note (each body part and
system).
· Do not use unnecessary words or complete sentences.
· Use Standard Abbreviations
S: SUBJECTIVE DATA (information the patient/caregiver tells
you).
Chief Complaint (CC): a statement describing the patient’s
symptoms, problems, condition, diagnosis, physician-
recommended return(s) for this patient visit. The patient’s own
words should be in quotes.
History of present illness (HPI): a chronological description of
the development of the patient's chief complaint from the first
symptom or from the previous encounter to the present. Include

the eight variables (Onset, Location, Duration, Characteristics,
Aggravating Factors, Relieving Factors, Treatment, Severity-
OLDCARTS), or an update on health status since the last
patient encounter.
Past Medical History (PMH): Update current medications,
allergies, prior illnesses and injuries, operations and
hospitalizations allergies, age-appropriate immunization status.
Family History (FH): Update significant medical information
about the patient's family (parents, siblings, and children).
Include specific diseases related to problems identified in CC,
HPI or ROS.
Social History(SH): An age-appropriate review of significant
activities that may include information such as marital status,
living arrangements, occupation, history of use of drugs,
alcohol or tobacco, extent of education and sexual history.
Review of Systems (ROS). There are 14 systems for review.
List positive findings and pertinent negatives in systems
directly related to the systems identified in the CC and
symptoms which have occurred since last visit; (1)
constitutional symptoms (e.g., fever, weight loss), (2) eyes, (3)
ears, nose, mouth and throat, (4) cardiovascular, (5) respiratory,
(6) gastrointestinal, (7) genitourinary, (8) musculoskeletal, (9-
}.integument (skin and/or breast), (10) neurological, (11)
psychiatric, (12) endocrine, (13) hematological/lymphatic, {14)
allergic/immunologic. The ROS should mirror the PE findings
section.
0: OBJECTIVE DATA (information you observe, assessment
findings, lab results).
Sufficient physical exam should be performed to evaluate areas
suggested by the history and patient's progress since last visit.
Document specific abnormal and relevant negative findings.
Abnormal or unexpected findings should be described. You
should include only the information which was provided in the
case study, do not include additional data.
Record observations for the following systems if applicable to
this patient encounter (there are 12 possible systems for

examination): Constitutional (e.g. vita! signs, general
appearance), Eyes, ENT/mouth, Cardiovascular, Respiratory,
GI, GU, Musculoskeletal, Skin, Neurological, Psychiatric,
Hematological/lymphatic/immunologic/lab testing. The
focused PE should only include systems for which you have
been given data.
NOTE: Cardiovascular and Respiratory systems should be
assessed on every patient regardless of the chief complaint.
Testing Results: Results of any diagnostic or lab testing order ed
during that patient visit.
A: ASSESSMENT: (this is your diagnosis (es) with the
appropriate ICD 10 code)
List and number the possible diagnoses (problems) you have
identified. These diagnoses are the conclusions you have drawn
from the subjective and objective data.
Remember:Your subjective and objective data should support
your diagnoses and your therapeutic plan.
Do not write that a diagnosis is to be "ruled out" rather state the
working definitions of each differential or primary diagnosis
(es).
For each diagnoses provide a cited rationale for choosing this
diagnosis. This rationale includes a one sentence cited
definition of the diagnosis (es) the pathophysiology, the
common signs and symptoms, the patients presenting signs and
symptoms and the focused PE findings and tests results that
support the dx. Include the interpretation of all lab data given in
the case study and explain how those results support your
chosen diagnosis.
P: PLAN (this is your treatment plan specific to this patient).
Each step of your plan must include an EBP citation.
1. Medications write out the prescription including dispensing
information and provide EBP to support ordering each
medication. Be sure to include both prescription and OTC
medications.
2. Additional diagnostic tests include EBP citations to support

ordering additional tests
3. Education this is part of the chart and should be brief, this is
not a patient education sheet and needs to have a reference.
4. Referrals include citations to support a referral
5. Follow up. Patient follow-up should be specified with time or
circumstances of return. You must provide a reference for your
decision on when to follow up.
(Student Name)
Florida National University
Date of Encounter:
Preceptor/Clinical Site:
Clinical Instructor: ……………. MSN, APRN, FNP-C
Soap Note # __2__ Main Diagnosis ______________
PATIENT INFORMATION
Name:
Age:
Gender at Birth:
Gender Identity:
Source:
Allergies:
Current Medications:
·
PMH:
Immunizations:
Preventive Care:
Surgical History:
Family History:
Social History:
Sexual Orientation:

Nutrition History:
Subjective Data:
Chief Complaint:
Symptom analysis/HPI:
The patient is …
Review of Systems (ROS) (This section is what the patient says,
therefore should state Pt denies, or Pt states….. )
CONSTITUTIONAL:
NEUROLOGIC:
HEENT:
RESPIRATORY:
CARDIOVASCULAR:
GASTROINTESTINAL:
GENITOURINARY:
MUSCULOSKELETAL:
SKIN:
Objective Data:
VITAL SIGNS:
GENERAL APPREARANCE:
NEUROLOGIC:
HEENT:
CARDIOVASCULAR:
RESPIRATORY:
GASTROINTESTINAL:
MUSKULOSKELETAL:
INTEGUMENTARY:
ASSESSMENT:
(In a paragraph please state “your encounter with your patient
and your findings ( including subjective and objective data)
Example : “Pt came in to our clinic c/o of ear pain. Pt states
that the pain started 3 days ago after swimming. Pt denies

discharge etc… on examination I noted this and that etc.)
Main Diagnosis
(Include the name of your Main Diagnosis along with its ICD10
I10. (Look at PDF example provided) Include the in-text
reference/s as per APA style 6th or 7th Edition.
Differential diagnosis (minimum 3)
-
-
-
PLAN:
Labs and Diagnostic Test to be ordered (if applicable)
· -
· -
Pharmacological treatment:
-
Non-Pharmacologic treatment:
Education (provide the most relevant ones tailored to your
patient)
Follow-ups/Referrals
References (in APA Style)
Examples
Codina Leik, M. T. (2014). Family Nurse Practitioner
Certification Intensive Review (2nd ed.).
ISBN 978-0-8261-3424-0
Domino, F., Baldor, R., Golding, J., Stephens, M. (2010). The
5-Minute Clinical Consult 2010
(25th ed.). Print (The 5-Minute Consult Series).
Soap Note 2 Acute or Chronic Conditions
1-Pick “ONLY ONE “ "ADULT" Acute or Chronic Disease from
the list given below:
Diseases and Disorders of the Gastrointestinal System

Diseases and Disorders of the Renal/GU System
lonephritis
DiseasesandDisordersofthe Endocrine System
-, Hypoparathyroidism
-,Hypothyroidism
1- Must use the sample template attached as a reference for your
soap note, and filling all the point as indicated and highlighter
in the template.( not forget the ICD-10-CM diagnosis Code
,education , medication, follow up, referral to specialist if
needed)
2- Follow the MRU Soap Note Rubric as a guide. Please Read
and follow instructions as it stated.
3- Must use APA format and must include minimum of 3
Scholarly Citations.
4- Turn it in Score must be less than 15% or will not be
accepted, must be your own work and in your own words.
5- The use of templates is ok with regards to Turn it in, but the
Patient History, CC, HPI, The Assessment and Plan should be of
your own work and individualized to the patient.
6- I am attaching a SOAP NOTE without template to use as an
idea of the contains . IS not needed to do a SOAP NOTE as

long as it is, the Important is that all the point requested are in
the SOAP NOTE and well develop .
7-
Running Head: COMMUNICATION PLAN FOR WHEELIES
COMMUNICATION PLAN FOR WHEELIES
4
Identify key considerations and targeted adaptations needed to
craft an effective message for diverse audiences.
Communicating to audiences from different cultural
backgrounds or people who speak various languages requires
special techniques on the part of the communicator. To
effectively craft messages for diverse audiences, the
communicator should consider the following factors; one is the
demographic of an audience that includes age, religion, ethnic
background, sexual orientation, age, and other. The
communicator should avoid audience stereotyping based on
their demographic information. The other factor is the
audience's expectations. When people become audience
members, they bring with them expectations about the
communicator or the topic. Violating audience expectations
might lead to negative impacts on speech effectiveness. Other
factors include the audience's knowledge of a topic, attitude
towards the topic, audience size, and presentation setting.
Explain how current delivery methods and strategies could be
improved to better reach intended audiences.
According to the business conducted by wheelies organization,
majority of its audiences seems to be young individuals, it’s
important to improve its current delivery methods. The company
has a Facebook page that has been dormant for the last two
months. They can make it more active, include visuals with
every post, encourage tagging, hold contests, and be proactive
in listening to and responding to their online community. These

strategies will make the platform more attractive to many
audiences. The organization should include useful and relevant
content such as topics of interest that will help in reaching their
target audiences.
Describe the potential issues that could arise as a result of
delivering the targeted message. For instance, consider the
legal, ethical, or cultural issues.
Some of the issues that might arise as a result of delivering
targeted messages include exaggerations of messages,
misleading the public, for instance, the company should not
feature one of their best customers as a success story, and they
could be crossing lines because they might be misleading
potential clients into thinking that their results will mirror those
of that particular client.
Explain how the targeted messages might reach unintended
audiences.
Target messages may fail to reach the intended audiences due to
various factors such as failure to assess the tools available for
communication. If the communicator fails to identify who
exactly the audience is and the methods of gathering
information, can lead to the delivery of information to
unintended audiences. The other factors that might hinder the
effective delivery of a message are failure to target and test the
audiences and failure to measure your results and make changes
as required.
References
Cho, Y., & Agrusa, J. (2011). How The Media Is A Significant
Promotional Tool To Deliver Marketing Messages To
Audiences?. International Business & Economics Research

Journal (IBER), 6(10. doi.org/10.19030/iber.v6i10.3418.
Guion, L. (2019). Reaching Diverse
Audiences. EDIS, 2005(10). doi.org/10.32473/edis-fy753-2005
Running head: COMMUNICATION PLAN 4
Wheelies Communication Plan
Wheelies communication plan Wheelies, a little San Francisco
bike and bicycle rental business, is hoping to extend their
market reach, utilizing advanced showcasing procedures. This
can be cultivated with addressing commonly straightforward
inquiries. In any case, basic inquiries can have extremely
challenging replies, bringing about the important development
of a correspondence intend to assist with explaining what the
expected message ought to be, who will be the interest group
and the best method for conveyance.
Analyzing Data
This data was gathered by an assortment of quantitative
techniques that reveal to us information that can be
communicated mathematically. Information like amount,
recurrence and worth assist us with estimating and decide the
general perspective on traveler that visit San Francisco in
manners that are quantifiable. Testing, overviews, perception
and recording information and occasions, just as acquiring
important information from information the board frameworks.
Analyzing Demographics and Target Audience
The information gathered can assist with characterizing and
portion the main interest group for Wheelies. The absolute most
significant information from this reality sheet come from the
segment on "Guest Profiles". This information incorporates

figures estimating the normal age, sex, and pay of the standard
guests of San Francisco.
Having this information can assist with portioning the main
interest group and make promoting efforts that take into account
the particular demographic of that fragment. For instance, we
know from the information, that ladies visit the region at a
higher rate than men. This information explicitly can assist with
planning an advertising plan that requests to the main interest
group that distinguishes as ladies. The information gathered on
age, (for example The normal time of guests being 40.1) is
likewise significant and can be utilized to make designated
commercials that serves best to that age demographic. The
demographic information that was gathered is little family and
workers. Its imperative to realize the age gatherings, sexual
orientation, culture, and so on while focusing on a crowd of
people. To discover your ideal interest group you need to
initially choose what demographics and psychographics your
business normally draws in. Demographics are "who" your
purchasers are, and psychographics are "the reason" they are
purchasing. Age, sexual orientation, race, pay, house
purchasing, and conjugal status are largely normal
demographics that an organization might use to decide an
interest group (Betterbizworks, 2020). Demographic
information is vital while recognizing organizations or people
who are known as interest groups who will purchase item. The
correspondence methodologies wheelies are utilizing isn't
proper for focusing on crowds. One they are utilizing coupons
and giving them out a pretty far from the store and they have a
Facebook page they have not utilized in the beyond two months.
References
Dudovskiy, J. Quantitative Data Collection Methods - Research-
Methodology. Business Research Methodology .
https://research-methodology.net/research-methods/quantitative-
research/.
Privacy & Data Security Update (2016). (2019, July 18).

https://www.ftc.gov/reports/privacy- data-security-update-2016.
Ramirez JD/CIPP, N. (2020, November 8). Data Privacy Laws:
What You Need to Know in 2020.Osano

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