The document discusses the color scheme selection process for a rock music magazine. The author chose to use gold as the primary color based on the results of a survey of the target audience. Gold received the most votes and represents the genre of rock music. It also alludes to a classic 1980s song appealing to the older target demographic. Burgundy and light blue were also considered but did not stand out as much against the background colors.

2. This was my chosen colour for my magazine
alongside black and white. I finalised on this colour as
in my survey created using the website Survey
Monkey I asked my target audience what colour
scheme they would prefer to see and this one had
most votes. I believe it gives the overall magazine a
sophisticated, professional appearance without
taking the attention away from the content. By
keeping the colour scheme simple I am following the
conventions of a rock magazine as when looking at
ones similar to mine, such as Mojo magazine I can
see they use minimal colour and focus more on the
content and images.
Furthermore, if I did include a bigger range of colours as
well as brighter ones which stand out it may not make it
clear to the audience that this is a rock magazine, it may
make it look more like a pop magazine which is not the
genre I am portraying. Finally, I got inspiration for this
colour from the classic song Gold by Spandau Ballet
which is a hit song from 1983, therefore this would
appeal to my older target audience and again represents
the genre and target audience for my magazine.

3. Another colour scheme idea I had in mind was
this burgundy colour. In my survey, this was the
second most voted colour scheme and
therefore was my second option to which I was
going to use for my magazine. Using the
software InDesign, I didn’t finalise with a
normal red colour and instead I changed the
tone of the red making this burgundy shade. I
did this as I thought the red on its own was too
bright for my magazine and was not
conventional for a rock magazine however the
final colour I achieved after adjusting the tone
was one I was considering using.
As well as this, I believe this colour would be suitable for
my magazine as I am trying to give the overall look a
more older appearance. This colour alongside the black
and white created an eye-catching effect on my
magazine but I did not decided to use it due to the gold
standing out more and giving me more reasons to use
that colour scheme rather than this one.

4. This was another colour I was considering using
alongside black and white for my magazine. Similarly
to the burgundy shade, this colour was found by
adjusting the blue colour on the software InDesign
to create this light, faded blue shade. This was my
third option as it was least voted for in my survey
taken by my target audience and therefore was not
one of my chosen colour schemes. I do believe that
this with black and white would have added a nice
effect to my magazine however due to the colour of
the background on my contents and double page
spread, this colour simply did not stand out and
merely blended in with the background.
Also, this colour may have gender specified my magazine as
the colour blue is usually associated with a male audience.
But my magazine is not gender specified so I did not want to
present my magazine in this way to make sure the target
audience is made clear and I can gain as many readers as
possible per month.

5. This was my last colour idea I was considering using for my
magazine along side black and white. This mint green colour
was developed from adjusting the tone of green using the
software InDesign, I believed this colour would have looked
appropriate from the magazine I wished to create however I
did not finalise on using it. I decided to not use this colour
as similarly to the blue, it blended in with the colour of my
background and therefore did not stand out. Furthermore,
this colour was considered for my magazine as I believed it
did not represent my magazine to a certain gender
audience. Unlike the blue, where it may come across as
aimed at a male audience, this colour would have
represented my magazine as a mixed gender magazine.
This colour also did not feature on my survey as
when adjusting other colours that were included on
my survey I came across this colour and simply kept
it as an idea because I liked the simple but
sophisticated appearance it gave my magazine.