The document analyzes and describes 16 different color palettes that could be used for magazine design. It evaluates each palette and suggests genres of music that would be appropriately represented by the different color schemes. For example, it recommends the "Marigold Mix" palette for indie or pop music magazines due to its association with happiness, and the "Nordic Woods" palette for genres like hip-hop that traditionally appeal more to male audiences. The document aims to match color palettes with genres of music to guide the design of a magazine.

1. Colour palette analysis
By Ollie Davison

2. Warm Antique
This is a monochromatic colour scheme,
meaning that different shades of one hue are
used, often with the darkest colour being the
base with different shades of lightness on top.
This would be suitable for a women's fashion
magazine as it is a similar palette seen in
magazines such as ‘Vogue’. I don’t believe I will
use this though as I will be creating an indie
genre magazine where these colours will not be
appropriate.

3. Tropical Punch
This colour palette displays much warmer
colours, it is an unusual mixture to see on a
music magazine but could work well if used
correctly, it could appear on a number of
different genres but mainly hip-hop due to
the bold nature of this palette, the
combination of these colours are not only
vibrant but also evoke a similar emotion
from the audience.

4. Vintage Sundown
This is another more subtle colour scheme, it
represents a calmer and more soothing tone,
therefore it would be unsuitable for high tempo
music such as hip-hop or rap, it would suit slower
music such as blue-eyed soul which is produced by
artists such as Adele and Sam Smith.

5. Marigold Mix
This is a yellow based palette, yellow is a colour
traditionally associated with happiness and so
would work well with genres of music associated
with the same. Indie music is a genre that is
often associated with happy ‘feel good music’
and so would work well with this palette,
similarly pop music traditionally promotes
values of happiness and so would also be an
appropriate genre of music to use this palette
for.

6. Nordic Woods
This is a rustic combination of brown and blue
based tones, when teamed together they make a
masculine palette perfect for a male audience,
therefore it would suit traditionally male
orientated genres such as hip-hop or rap. The
subtle colours allow for many different angles and
themes to be used in creation of the magazine.

7. Green and Gold
This palette includes colours drawn from nature.
The addition of the colour gold gives the
combination some nuance and creates a little
more contrast between the hues, giving impact
when applied as text over a background. The
more vibrant nature of this palette would make
it more suitable for dance or pop genre based
music magazines.

8. Afternoon Delights
Usually blue based colours create a cold mood,
however this palette has been combined with
two warmer tones (linen and raisin) to take the
edge off. It is a modern combination which would
best represent emerging new artists across a
variety of genres as its ’new’ look would
represent new artists well.

9. French Connection
This tonal combination is a blue based gradient of
colours. The Gunmetal and Cashmere swatches
contain a hint of warmness which offsets against
the coolness of the blues nicely. The combination
of the two tones means that it’s gender-neutral.
This palette would be best suited to genres of
music that do not lean toward appealing to one
specific gender ad would be perfect for
promoting bands such as Oasis or Arctic Monkeys.

10. Morning Mist
Dense hues form a strong, masculine
combination and the easy transition from
swatch to swatch creates a calming effect.
These colours are Analogous which means they
sit near each other in the colour wheel. This
palette would work well with hip-hop or indie
magazines.

11. Greek Salad
These are solid hues that offset well against
one another and create impact. The inclusion
of a strong rich tone (tomato) from an
opposing side of the colour wheel creates a
stand out colour that would work well for a
masthead. These are bold colours that would
work well for bold types of music such as is
produced by bands such as ‘The Wombats’ or
‘The Courteeners’.