A color model is a system for creating a full range of colours from a small set of primary colors. There are two types of colour models: additive and subtractive. Additive color models use light to display color, while subtractive color models use printing inks.

2. Online Presence | Online Branding
• Website (root)
• Social media pages
• Local directories
• Blogs
• Video Channels | Podcast
• SEO – Search engine optimization
• Graphics | UX | UI

4. Three Pillar that form Online Branding
1. Design
2. Engagement
3. SEO : Search Engine Optimization

5. Design
• Logo
• Usability
• UX/UI
• Colour Combination

7. Engagement !!
• Topic Outreach
• Likes, Comments, Share, Message !!!
• Use of Features

8. BRANDING & COLOUR
PSYCHOLOGY : USED BY
BRANDS
Presented by
Pawan Tripathi

10. Outline
• Basics of branding and colors
• Color psychology
• Canva for graphics

12. 01. Red – For Danger, Passion, Excitement &
Energy
Tips for use:
Because red has such powerful
meanings, it is perhaps best used
with discretion. But, if other brands
are avoiding red, it may be a great
way to stand out from the crowd.

14. 02. Orange – Fresh, Youthful, Creative &
Adventurous
Tips for use: Because orange is associated
with fun and vibrancy is well suited to
youthful, energetic brands and best
avoided for luxury, traditional or serious
brands.

15. 03. Yellow – Optimistic, Cheerful, Playful & Happy
Tips for use: Some shades of yellow can look
cheap—although this may suit your brand image.
So yellow is a great example of when to
research consumer reaction to color
appropriateness and make sure it is the right
color for your product. Make sure to use good
design if you want to avoid any feeling of
cheapness.

16. 04. Green – Natural, Vitality, Prestige & Wealth
Tips for use: Pick your shade of green carefully
as brighter, lighter greens indicate growth,
vitality and renewal; while darker, richer
greens represent prestige, wealth and
abundance.

17. 05. Blue – Communicative, Trustworthy, Calming &
Depressed
• Tips for use: Blue runs the gamut from
corporate and dependable, to calming and
tranquil, to feeling down in the dumps. So
just like green, choose your shade wisely. Or
even avoid it altogether if it’s a popular color
in your market segment

18. 06. Purple – Royalty, Majesty, Spiritual &
Mysterious
• Tips for use: Purple is best used for targeting
a female audience as research suggests that
while women list purple as a top-tier color, it
doesn’t even rank for men. Overall, purple is
not a common color for branding and in fact,
Cadbury is the only purple brand in
the Forbes list of the 100 most valuable
brands from 2014.

19. 07. Brown – Organic, Wholesome, Simple &
Honest
• Tips: Use caution with brown as it can remind
people of dirt. On the other hand it’s also
great to cover up dirt if the product you’re
branding has anything to do with soil, dirt or
mud.

21. 08. Pink – Feminine, Sentimental, Romantic &
Exciting
• Tips for use: Identify the mood and feeling
you want to muster and choose your pink
accordingly. Don’t shy away from using pink
for genderless brands (like T-Mobile does) as
you may be targeting personality or gen-Y
rather than gender.

22. 09. Black – Sophisticated, Formal, Luxurious &
Sorrowful
• Tips for use: Contrast a bright color against
black; use gold foil for touch of luxe; or
combine it with white for a bold and simple
statement. Think about texture and how
matte or glossy black might change the
message of your brand.

23. 10. White – Purity, Simplicity, Innocence &
Minimalism
• Tips for use: It is difficult to inject personality
into your brand when using white, so make
sure your brand personality is about
simplicity, purity, and transparency.

25. Colour Model
The 4 important color models
Color models explain how colors are defined and when creating
Design you need to know how to define RGB colors, how to utilize
the HSL values to adjust colors to your advantage and how brand
CMYK values and web HEX values relates to the colors you need to
use in Design and how to “translate” them for use.

27. The color of light behaves differently than the color of pigment. Additive colors are the colors of
lights and subtractive colors are the colors of pigment, paints and ink – the physical media

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