The document discusses Royal Mail's plans to grow its share of the goods fulfilment and direct mail markets in the UK. It aims to grow large advertiser spending by £24 million from 2010-2012 and small and medium enterprise spending by £1% of the £6 billion market, or £60 million. Royal Mail will pursue growth through campaigns focused on getting, keeping, and growing customers, and showing how mail can be used with other media. It also outlines plans to partner with sales and marketing professionals to help reach new customers and reduce costs to support the growth of direct mail.