The document discusses the UK government's priorities and plans around sustainable waste management and a transition to a circular economy. It outlines the goals of driving towards zero waste and increasing recycling rates. The waste review aims to prevent waste, encourage local solutions, and continue improving household and business recycling while moving waste away from landfill. Direct marketing is recognized as having already made progress in these areas.

1. Delivering A Sustainable Future for Direct Mail The Government’s environmental priorities and review of waste policies The SMP Annual Conference: 19 May 2011 Simon Dawes, Policy Adviser – Waste Programme

2. Coalition Government priorities for Defra

3. A strong and sustainable green economy

4. Drive a “zero waste” agenda

5. Waste Review: context Waste matters Ensure our policies: reflect the Government’s ambition to be the greenest ever respect short-term constraints on spending and focus on growth support transition to a green economy and low-carbon economy contribute appropriately to energy policy Changing role of Government De-centralisation, de-regulation, localism and big society Good progress over last 10 years, but need to go further household recycling rates = 40%, business recycling rates > 50%

6. European priorities – the revised WFD The five step “waste hierarchy” will become a priority order in law Waste prevention – Member States to have programmes by 2013 Recycling target of 50% of waste from households by 2020 Separate collections for key waste streams, including paper, by 2015 – the intention is to have collection systems that deliver quality recyclables

7. Waste Review: applying the hierarchy Responsibility Deals Product Design SCP Programme Waste Prevention Programmes EU, national, & local targets Producer Responsibility Responsibility Deals Guidance & advice Renewable Energy targets ROCs ETS Renewable Heat Incentive AD Implementation Landfill Directive Landfill Tax LATS PFI programme

8. Waste Review: Vision & Challenges Review has a 2030 horizon but with a clear focus on what can be delivered in this Parliament. Aims to deliver a Zero Waste Economy: not an economy where no waste is produced or landfilled, but one where all material resources are fully valued – financially and environmentally – and are re-used, recycled or recovered wherever possible. Principal challenges: Preventing waste wherever it occurs Helping local communities to develop local solutions for collecting and dealing with waste Continuing to increase recycling rates of both households and businesses Collection systems deliver material streams of a sufficiently high quality Energy from waste which cannot be recycled provides a valuable resource to local communities and businesses and helps with our renewable energy targets Continuing to drive waste away from landfill . Disposal is the option of last resort. An effective approach to tackling waste crime All Delivered in context of LOCALISM and BIG SOCIETY

9. Why Direct Marketing?

10. Direct Marketing: progress to date

11. Government’s ask

12. Government’s offer

13. You are not alone!

14. Thank you for your attention