The document discusses the UK government's priorities and plans around sustainable waste management and a transition to a circular economy. It outlines the goals of driving towards zero waste and increasing recycling rates. The waste review aims to prevent waste, encourage local solutions, and continue improving household and business recycling while moving waste away from landfill. Direct marketing is recognized as having already made progress in these areas.

1. Delivering A Sustainable Future for Direct Mail The Government’s environmental priorities and review of waste policies The SMP Annual Conference: 19 May 2011 Simon Dawes, Policy Adviser – Waste Programme

2. Coalition Government priorities for Defra

3. A strong and sustainable green economy

4. Drive a “zero waste” agenda

7. Waste Review: applying the hierarchy Responsibility Deals Product Design SCP Programme Waste Prevention Programmes EU, national, & local targets Producer Responsibility Responsibility Deals Guidance & advice Renewable Energy targets ROCs ETS Renewable Heat Incentive AD Implementation Landfill Directive Landfill Tax LATS PFI programme

9. Why Direct Marketing?

10. Direct Marketing: progress to date

11. Government’s ask

12. Government’s offer

13. You are not alone!

14. Thank you for your attention