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Creative Career and Workplace Research

The pandemic has affected where, when and how creatives work, presenting opportunities and challenges for professionals and employers. To learn more about creative professionals' careers and workplace preferences, The Creative Group partnered with AIGA, the professional association for design, to survey more than 400 of their members who work at in-house creative departments and agencies in the U.S. Check out the survey results in this SlideShare.

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Creative Career and Workplace Research

  1. 1. CREATIVE CAREER AND WORKPLACE RESEARCH Survey by The Creative Group, in partnership with AIGA
  2. 2. © 2021 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All registered trademarks are the property of their respective owners. The pandemic has affected where, when and how creatives work, presenting opportunities and challenges for professionals and employers. To learn more, we: Here’s what creative professionals shared about their career and workplace preferences… 2 Surveyed more than 400 AIGA members who work at in-house creative departments and agencies in the U.S. Partnered with AIGA, the professional association for design
  3. 3. © 2021 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All registered trademarks are the property of their respective owners. CAREER REFLECTIONS 3 Only 27% of creative professionals say they are more confident in their career prospects, compared to one year ago. I have developed new skills to add value to my employer How has the pandemic impacted your career? I am concerned about my career advancement My work-life balance has improved 50% 49% 49% I feel closer to my team 22% I am worried about my job security 34% I am more engaged and motivated while working 24%
  4. 4. © 2021 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All registered trademarks are the property of their respective owners. CONSIDERING CAREER MOVES 4 50% say they are likely to look for a new job in the next 12 months. 88% said they would not accept an attractive job offer with a company whose values did not match their own.
  5. 5. © 2021 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All registered trademarks are the property of their respective owners. DEVELOPING MARKETABLE SKILLS 76% of creative professionals say it will be challenging to keep their skills marketable as they advance in their careers. 49% rated the quality of training resources their company provides as fair or poor. 5 Skill areas in creative and design they would most like to develop this year: 1. Animation and motion graphics 2. UX/UI design and research 3. App or web/mobile design and development 4. Brand design 5. Data visualization
  6. 6. © 2021 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All registered trademarks are the property of their respective owners. IMPROVING DIGITAL TRANSFORMATION How would you rate your company’s efforts to adopt new digital marketing or digital transformation strategies and technologies?* 6 What could most improve your company’s digital marketing or digital transformation efforts?** 1. Improving collaboration across teams or departments (47%) 2. Training employees to access needed technical skills (33%) 3. Hiring full-time employees or freelancers to access needed technical skills (30%) *Percentages may not add to 100 due to rounding. 18%: Excellent 40%: Good 30%: Fair 13%: Poor **Multiple responses permitted; top responses shown.
  7. 7. © 2021 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All registered trademarks are the property of their respective owners. RE-WORKING THE WORKPLACE 7 Since the pandemic began, video calls and team chat/instant messaging channels are the most effective methods for collaborating with coworkers. 14% said working remotely has allowed them to move to a new city without a physical company office. Creatives who transitioned to remote work during the pandemic were asked: I was able to easily transition and can accomplish most of my work remotely Which of the following best describes your transition to working remotely? I struggled to adapt at first but am now able to accomplish my work I struggled to adapt to working remotely and continue to face difficulties 75% 19% 6%
  8. 8. © 2021 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All registered trademarks are the property of their respective owners. RE-WORKING THE WORKPLACE Creatives who transitioned to remote work during the pandemic were asked: 8 Which of the following have you experienced since working from home? • My work-life balance has improved without a commute (66%) • I can successfully manage work and personal obligations (66%) • I feel my work is recognized and rewarded (52%) • I’m more productive and creative when working remotely (42%) • I feel more connected to my team (41%) • Remote technologies have helped me collaborate more effectively with others compared to in-person meetings (28%) • My interest and enthusiasm for my work has increased since working remotely (22%)
  9. 9. © 2021 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All registered trademarks are the property of their respective owners. A TENTATIVE RETURN TO THE OFFICE *Percentages may not add to 100 due to rounding. Creatives who transitioned to remote work during the pandemic were asked to report how often they want to work on-site when their offices re- open:* 9 8%: 5 days a week 53%: Part-time (1-4 days per week) 31%: Rarely (mainly work from home) 9%: Full-time remote
  10. 10. © 2021 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All registered trademarks are the property of their respective owners. FLEXIBLE ON SCHEDULES Which of the following have you incorporated into your workday since the COVID-19 pandemic began? 10 68% of creative professionals say windowed working works for them. A majority (47%) of creative professionals say 9 a.m. – 12 p.m. is the prime time for productivity. Completely flexible schedule Flex time/nontraditional workday Working on the weekends Compressed work week None – I work traditional hours Windowed working 30% 19% 17% 15% 6% 48%
  11. 11. 11 For hiring and career advice, visit roberthalf.com/blog.

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