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Measuring Return on Education (ROE)

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EMBAC and LinkedIn partnered to survey alumni on LinkedIn and understand the true impact of an MBA and EMBA degree.

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Measuring Return on Education (ROE)

  1. 1. Measuring Return on Education (ROE) ​Jeff Weiner ​Chief Executive Officer ​Michael Desiderio ​Executive Director ​EMBAC ​Ira Amilhussin ​Sr. Marketing Manager, Higher Education LinkedIn #EDUCONNECT17
  2. 2. #EDUCONNECT17 +
  3. 3. #EDUCONNECT17 Measuring Return on Education for an EMBA / MBA EMBA • 1,017 graduates • 79% Male / 21% Female • Do graduates see career impact? • How does salary increase after graduation? • What factors are most important when deciding to get degree • Do graduates recommend an EMBA/MBA? • How engaged are graduates on LinkedIn? MBA • 1,887 graduates • 76% Male / 24% Female Full-Time 54% Part-Time 32% Professional 10% Online 9%
  4. 4. #EDUCONNECT17 Global Breakdown NAMER 27% 30% LATAM 28% 20% EMEA 24% 31% APAC 20% 19% EMBA MBA
  5. 5. #EDUCONNECT17 Key Findings • Majority of MBAs believe degree had a positive impact on their career. • Graduates saw substantial salary increases over time. • Earning potential not the main factor in deciding to attend program. • NPS is okay for EMBA, but there’s an opportunity. • EMBA and MBA graduates are very active on LinkedIn
  6. 6. #EDUCONNECT17 Business degrees make a significant impact on career progression ​RESULTED IN PROMOTION, INCREASED SALARY, CAREER CHANGE, STARTING OWN BUSINESS, ETC. 72% Say degree had a significant impact on career progression 74% Say degree had a significant impact on career progression EMBA MBA
  7. 7. #EDUCONNECT17 Respondents reported a substantial salary increase after graduation ​INDEX= EMBA PRE-PROGRAM SALARY 0-5 YEARS OUT 0 50 100 150 200 250 11-15 yrs0-5 yrs 6-10 yrs 93% 204 162 28% 128 114% 0 50 100 150 200 250 75 155 123 6-10 yrs 36% 11-15 yrs0-5 yrs 125% 143% EMBA MBA Increase in salary Pre-program salary Percentage increase from pre-salary
  8. 8. #EDUCONNECT17 Other factors more important than salary ​TOP DECISION FACTORS ALIGN WITH DELIVERY Rank the following factors from 1-7 in terms of their importance to you when deciding to do an EMBA / MBA? (top 2 box) 1. Business knowledge and skills – 79% 2. Leadership capabilities– 66% 3. Opportunities to do fulfilling work – 54% 4. Ability to change your career trajectory – 53% 5. Enhancing your earning potential – 50% 6. Enhancing your ability to gain promotions – 42% 7. Improving your professional network – 41% 1. Business knowledge and skills – 73% 2. Leadership capabilities– 57% 3. Opportunities to do fulfilling work – 47% 4. Ability to change your career trajectory – 46% 5. Enhancing your earning potential – 42% 6. Improving your professional network – 40% 7. Enhancing your ability to gain promotions – 36% EMBA: Top Decision Factors EMBA: How Well Program Delivered
  9. 9. #EDUCONNECT17 MBA students much more interested in career, salary ​OPPORTUNITY TO IMPROVE ABILITY TO CHANGE CAREER TRAJECTORY Rank the following factors from 1-7 in terms of their importance to you when deciding to do an EMBA / MBA? (top 2 box) Rate from 1-7 how well your program delivered on each of the following factors (top 2 box) 1. Business knowledge and skills – 76% 2. Ability to change your career trajectory – 62% 3. Enhancing your earning potential – 62% 4. Opportunities to do fulfilling work – 58% 5. Leadership capabilities – 55% 6. Enhancing your ability to gain promotions – 47% 7. Improving your professional network – 34% 1. Business knowledge and skills – 64% 2. Ability to change your career trajectory – 49% 3. Enhancing your earning potential – 49% 4. Opportunities to do fulfilling work – 48% 5. Leadership capabilities – 47% 6. Enhancing your ability to gain promotions – 38% 7. Improving your professional network – 33% MBA: Top Decision Factors MBA: How Well Program Delivered
  10. 10. #EDUCONNECT17 Globally, NPS presents an opportunity 2016 +38 +27EMBA MBA Promoters 43% Passive 41% Detractors 16% Promoters 51% Passive 36% Detractors 13%
  11. 11. #EDUCONNECT17 EMBA NPS is bouncing back for recent graduates ​NPS SCORE BY GRADUATION YEAR 0 10 20 30 40 50 60 70 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017* Low Sample: <50 * ** * * * On a scale of 1-10, how likely are you to recommend an EMBA program to a friend or colleague who is interested in pursuing an EMBA?
  12. 12. #EDUCONNECT17 MBA NPS is also making a comeback after a downturn during the financial crisis ​NPS SCORE BY GRADUATION YEAR 0 10 20 30 40 50 60 70 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 On a scale of 1-10, how likely are you to recommend an MBA program to a friend or colleague who is interested in pursuing an MBA?
  13. 13. #EDUCONNECT17 MBA and EMBA grads are very active on LinkedIn 91% Of EMBA graduates have visited LinkedIn weekly in the past 4 weeks 84% Of MBA graduates have visited LinkedIn weekly in the past 4 weeks • 93% have what is considered a “quality profile” • Over 55% have 500+ connections
  14. 14. Marketing Implications #EDUCONNECT17
  15. 15. #EDUCONNECT17 Marketer Implications • Business knowledge and skills for both EMBA and MBA • Leadership and fulfillment for EMBA • Career trajectory and salary for MBA Tailor your messaging to top decision factors Take advantage of rising NPS scores Use LinkedIn to engage active alumni • Enable alumni to be your best advocates • Now is the time to capture your best alumni testimonials and stories • Encourage alumni to share university content with their networks • Build your alumni community, with Groups, targeted content, and program news

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