The new Drupal templates for OSU's College of Agricultural Sciences allow departments and groups within the college to roll out the OSU brand. But what does that mean?

1. Welcome to Branding on the Web

2. The Wild West

3. Bringing Law and Order

4. Why Branding is Important
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5. Assessing the landscape
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6. Who We Are
We are practical idealists:
Making what “should be” happen through talent and
innovation.
Our Personality:
Mindful, Authentic, Confident, Achieving
How we make a difference:
Smarter, Greener, Healthier, Safer, Kinder, More Sustainable,
More Prosperous, More Innovative
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7. The Brand Guidelines:
oregonstate.edu/urm/brand
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8. Applying the Brand: Color
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9. Applying the Brand: Imagery
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10. Applying the Brand: Typeface
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11. Applying the Brand: Logo
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12. The OSU Brand toolkit — Icons
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13. The OSU Brand — Icons
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14. The OSU Brand — work samples
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15. Brand Tools: Design Online:
oregonstate.edu/ua/brand/brand-tools
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16. Bringing the Brand to the Web
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17. Departments
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18. Colleges
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19. The College of Agricultural Sciences
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20. Agricultural Sciences: Units and Departments
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21. CMS – Drupal
[ Sher ]
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22. Features of a Standard Site
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23. Web Design Process: Part I
• Audit/clean up your current site
• Study competitor sites
• Plan your navigation
• Card sort exercise
• Outline – two groups
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24. Web Design Process: Part II
• Plan your content
• New content
• Content to be rewritten
• New imagery
• Use a content template
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25. Web Design Process: Part III
• Request a new development site (via Sara)
• Update development site
• Replace live site
• Celebrate
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26. Card Sort
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27. Imagery
• Read the photo section of the brand guidelines
• Join the Ning Network: imcnet.ning.com
• Use Extension Communications
• Hire a good freelancer
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28. Social Media
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29. Facebook
• Defined communities
• Text, photos and video all in one place
• Custom content/tabs
• Advertising engine
• Size matters
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30. Twitter
• Topic oriented (less defined communities)
• “live communication”
• Feeds
• News media
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31. Blogs
• Hub
• Expanded content
• Make it social
• Not just for feature stories
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32. YouTube
• Video is popular
• Tech hurdles are lower
• Host and deploy with ease
• Content curation
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33. Social Media: Where to start?
• Plan, research, brainstorm and focus
• Launch
• Make it easy on yourself
• Ask for help
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34. A Success Story:
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35. Questions/Resources
• oregonstate.edu/urm/webcomm
• oregonstate.edu/urm/brand
• oregonstate.edu/cws/training
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