Walkabout Liverpool is a 1020 capacity venue located in Liverpool's popular nightlife area of Concert Square. It faces competition from 9 other venues within 50 meters and 41 within 500 meters. The summary proposes growing the venue's business in several areas: 1) Promoting pre-booking of party packages on social media to increase utilization of the venue. 2) Developing clear sports and party packages to attract more customers and collaborating with local sports teams and retailers. 3) Revamping the menu and promoting food deals to local businesses to drive wet sales. 4) Acquiring a regular student night and developing student packages and marketing strategies to attract more students. 5) Pursuing other opportunities like

1. Walkabout Liverpool
by Alexandra Ashton

2. About our Venue
Listed building
1020 Capacity
2 floors
Top floor balcony
23 staff – interviewing for Jessicas
Operating for 10 years in November

3. LOCATION LOCATION LOCATION
Located in the
heart of
Concert
Square, Liverpo
ol’s most
famous &
popular
nightlife area.

4. LOCATION LOCATION LOCATION
Restraints
• 9 competitors within 50m
41 within approximately
500m
• NO FLYERING or A boards
• Limited passing day trade
• Lack of local support
• Not in the student circuit

5. CRAZY Competitors
25p
90p
5p £1

6. SELL SELL SELL

7. PRE-SELL!!
BE A VIP…
Book a table, booth or
private area for you
and your mates at
Walkabout - IT’S FREE!

8. FEEL LIKE A VIP?

9. RUN WITH THE BALL

10. VIP – NO WORRIES

11. VIP – WE’RE MATES

12. Growing Party
• Push pre-booking availability via social
media, internal & external marketing, 3rd
parties & networking.
• Clear party packages to sell – birthday/stag &
hen/Aussie, going travelling/buffet/drinks
• Increase 3rd parties – stag & hen
companies, party buses, limo/coach
services, hostels/guest houses/hotels.
• Network 21 & Corporate deals.
• Offer entertainment & decoration facilities –
karaoke? Aussie themed tat.

13. Growing Sport
• Clear sports packages to sell – beer buckets, match time drinks
offer? Half time snacks for pre booked tables? collaborate with a
sports retailer in the area -JJB? William Hill? Awesome Walls.
• Sponsor AU societies (influential voices) and contacts with sports
society leaders.
• Market WB Liverpool as the best place to watch sport – biggest
screen in the city, 3DHD screens, boxing machines, fussball table,
fruit machines. Utilise Social Media.
• Collaboration/sponsorship of local sports teams and events. For
example - Mersey Tigers consistently play at the echo arena,
game in Birmingham 30th April was on Sky sports. Show in venue
– gain local custom, support the city.
• Sports Champion to join various fan forums for local teams.

14. Growing MAD MONDAY
• Carefully designed modern POS that is not only eye
catching but contains all the information the customer
wants & also how to contact us.
• Collaboration with Nice n Naughty an adult store located in
the area to add value and create a buzz about how rude
Mad Mondays @ Walkabout are.
• More emphasis on the quality of the games. Clear
start/stop, weekly games, female friendly games and
shockers.
• YouTube concept, Twitter, Facebook, DJ’s, 3rd parties.
• External promotions – 60x40’s, network 21, NnN, social
media networks, local press.

15. Mad Monday Artwork

16. Growing Food/General
• External Marketing - menu & food promotions board
• Menu re-launch to local businesses – wet sales, data
capture, word of mouth, chatterboxes, returning
customers, pre- order facility, empathica.
• Monthly local business promo – e.g. free starter
• Utilise social media & networks to advertise pre-
booked packages. For example; Burger of the day &
drink only £5! Call 07825679017 and quote Twitter
to book
• Varied Offers e.g. free cake with table booking for
birthdays, free sharing platter for your & your work
mates.

17. Students YES/NO?
We LOVE Students!!
• Goal to acquire 1 regular student night using promoters –
CoolIt, Beans or Voodoo.
• Pre-Med-Wed – build a strong relationship with MEDICATION,
gain exclusivity of wristband sales, shared marketing strategy
& strong student following.
• Walkabout to be the students weekend home.
Restraints
• Venue capacity – Garlands , Mood, Koco, Bumper
• Sufficient ROI from PRE-MED.

18. Growing Students
• Clear student party packages to sell – lower cost options.
• Capture data through the supply of Boomerang Cards at
fresher's and produce monthly/quarterly student only offers to
email & encourage them to the venue everyday!
• Sponsor AU societies (influential voices) and target/create
contacts with society leaders and union presidents – M/F rugby
teams from UoL, JMU (Andy Brown) & Hope.
• Push guest lists availability via social media, hand out free entry
passes as a promo on weeknights encouraging weekend
returners.
• Employ students to act as 3rd parties in social media. For
example, on Facebook Ryan Walkabout Smith, accepts posts and
pushes Walkabout Liverpool offers & distribute to halls of
residence – rewarded with discounted drinks for bringing large
groups to the venue.

19. Other Opportunities
• Produce well structured contrived lets that target our
market and our promoted and delivered to a high standard.
For example – charity events, monthly full moon parties,
live entertainment.
• N21 – create alliances with companies who can drive
customers to us, use us for parties and support our values.
• Christmas – produce a clear party package/contrived let.
• Breakfast clubs/networking events/meeting room –
maximise diversification to exploit potential usage of
staff/premises.

20. GAME ON!!
• Focus on what we can control rather
than what the effects of the competition
• Develop KRA’s – Mad
Monday, Food/General & Party.
• Encourage Pre-booking & utilisation of
the venue.
• Gain presence in the student market
using promoters & established nights.
ANY QUESTIONS?