These slides are a summary overview of, in some cases, a few very complex theories. Apologies for the over-simplification.
This resource is designed to be a helpful starting point for further study and revision. It should always be used alongside specific contexts and examples.
It is also intended to persuade skeptics that Media Studies deserve to be taken seriously.
Mac201 current affairs broadcasting: Paxman the public interrogator Rob Jewitt
Follow on session from the discussion of the Public Sphere (Habermas). Looked at the representative role of the 'public interrogator' as employed by Higgins, 2010.
There is a YouTube playlist of videos to accompany these slides:
http://www.youtube.com/playlist?list=PL7B3B1169D6ACF1D5&feature=view_all
These slides are a summary overview of, in some cases, a few very complex theories. Apologies for the over-simplification.
This resource is designed to be a helpful starting point for further study and revision. It should always be used alongside specific contexts and examples.
It is also intended to persuade skeptics that Media Studies deserve to be taken seriously.
Mac201 current affairs broadcasting: Paxman the public interrogator Rob Jewitt
Follow on session from the discussion of the Public Sphere (Habermas). Looked at the representative role of the 'public interrogator' as employed by Higgins, 2010.
There is a YouTube playlist of videos to accompany these slides:
http://www.youtube.com/playlist?list=PL7B3B1169D6ACF1D5&feature=view_all
Media And Media
Persuasive Essay On The Media
Media and Diversity
Dangers And Long-Term Effects Of Tanning
Media and Society Essay
Essay about Reflection on the media
Essay on Media Effects
Media and Culture Portfolio
Portfolio 1- 'Define' (Chosen Topic: Media Pleasure)
Portfolio 2- 'Analyse a journal article' (Chosen Topic: Celebrity)
Portfolio 3- 'Linking to real life example' (Chosen Topic: Information Society)
Portfolio 4- Linking to real life example' (Chosen Topic: Media Power)
Consumers, Culture, Media, and Brands - Guest lecture pt. IIHenri Weijo
How consumers have evolved as readers of media texts and what this means for brands. A guest lecture by Henri Weijo (http://www.facade.fi) at the Helsinki School of Economics. Course: Brands in Strategic Marketing.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
A workshop hosted by the South African Journal of Science aimed at postgraduate students and early career researchers with little or no experience in writing and publishing journal articles.
Executive Directors Chat Leveraging AI for Diversity, Equity, and InclusionTechSoup
Let’s explore the intersection of technology and equity in the final session of our DEI series. Discover how AI tools, like ChatGPT, can be used to support and enhance your nonprofit's DEI initiatives. Participants will gain insights into practical AI applications and get tips for leveraging technology to advance their DEI goals.
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...Dr. Vinod Kumar Kanvaria
Exploiting Artificial Intelligence for Empowering Researchers and Faculty,
International FDP on Fundamentals of Research in Social Sciences
at Integral University, Lucknow, 06.06.2024
By Dr. Vinod Kumar Kanvaria
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
1. 4.1 Media and Collective Identity
“Identity is complicated. Everyone thinks they’ve got one”. – Gauntlett, 2007.
IDENTITY
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“A focus on identity requires us to pay close attention to the diverse ways in
which media and technologies are used in everyday life, and their consequences
both for individuals and for social groups”. – Buckingham, 2008
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“Identity is complicated. Everyone thinks they’ve got one. Magazines and talk
show hosts urge us to explore our ‘identity’. Religious and national identities are
at the heart of major international conflicts. Artists play with the idea of ‘identity’
in modern society. Blockbuster movie superheroes have emotional conflicts
about their ‘true’ identity. And the average teenager can create 3 online
‘identities’ before breakfast … Thinking about self-identity and individuality can
cause some anxiety – at least in cultures where individuals are encouraged to
value their performance uniqueness. Each of us would like to think – to some
extent – that we have special personal qualities which make us distinctive and
valuable to other people in our lives”. – Gauntlett, 2007
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‘On the internet nobody knows you’re a dog’ – relates to how we can construct an
alternative identity.
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Clothes worn, media consumed, people we like.
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‘the presentation of self’ – Goddman, 1990.
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Minority groups cause complaint about how assumptions are made about their
identity.
BEHAVIOURISM AND MEDIA EFFECTS
Effects Model: hypodermic needle. Audience is duped and doped – addicted. Media is the
opium of the masses.
Gratifications Model: Power to the people. Audience can read, adjust, and subvert media
texts for their own good. Texts are used to gratify needs and interests.
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Social, moral, political objective
o Measure power of media affect – how people think, feel and act.
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Commercial objective
o Measure effectiveness of advertising and publicity campaigns.
2. Cumberbatch and Howitt, 1989
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‘The history of mass communication research is conspicuously lacking in any
clear evidence on the precise influence of the mass media’.
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Effects debate issue revived in the 1990s (Baker and Petley, 2001).
Laswell’s Chain of Communication, 1971
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Any form of communication can be dissected into 5 processes:
o WHO
control analysis
o SAYS WHAT
content analysis
o IN WHICH CHANNEL
media analysis
o TO WHOM
audience analysis
o TO WHAT EFFECT?
Effect analysis
Total Conductance:
At every stage, information can be misunderstood or altered. This is like Chinese whispers,
and is called ‘modified conductance’ or ‘no conductance’.
Propaganda:
It’s only effective if it can tap into the meanest as well as the keenest of intelligence. This
must tap into latent public opinion within the society it aims to influence.
Violent Media
Wertham, 1955.
‘The quantity of violence in the media is stupendous’.
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Analysed crime comics and TV.
3. -
Children shown images and asked to interpret them.
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Children also asked to finish stories.
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Tests are deemed crude and artificial (Gauntlett, 2005).
1) Passivity – comics + TV make children passive.
2) Misconceptions – TV teaches children unhealthy values.
3) Imitation – children copy what is seen on TV.
4) Identification – children see themselves as the strong character, even if it’s the
villain.
5) Desensitisation – high volume of violence desensitises children.
Warshow, 1957.
‘To blame comic books … is simple minded’.