The Nazis gained widespread support from Germans of all social classes and backgrounds leading up to 1933, attracting over 700,000 members by January 1933 compared to 130,000 in 1930. While workers made up the largest segment of society, middle class "white collar" professions like self-employed individuals and civil servants were overrepresented in the Nazi party. Younger people and residents of predominantly Protestant areas also supported the Nazis at higher rates. Through targeted propaganda focusing on anti-Communism, economic prosperity, and family values, the Nazis appealed to various demographic groups to build a broad base of support leading to Hitler's appointment as Chancellor in 1933.